Blog.

Welcome to our Next Level Impact blog. Learn here about the latest developments, our experiences and tips & tricks on marketing AI, content marketing and data to accelerate your digital business model.

Marketing AI, News

New in NotebookLM: Mind maps for more overview

As a marketer, you know how quickly information piles up. From customer insights to competitive analysis to brainstorming documents, you need it all, but the overview can quickly get lost. NotebookLM, a smart tool from Google, helps...

AI, News

New features in NotebookLM

For marketers who work daily with an abundance of information, structure, speed and overview are important. NotebookLM, Google's AI note-taking app, responds to this perfectly. With the latest updates, this smart tool becomes even more...

NXTLI collaboration humans and AI agents

AI, Marketing AI

AI agents: how virtual colleagues are changing marketing

AI agents are the new trend in marketing. These advanced virtual colleagues go beyond traditional AI chatbots. They not only take over repetitive tasks, but can independently perform actions, make decisions and marketing processes...

News

How AI takes your social media strategy to the next level

Social media is a dynamic landscape in which content and data analytics play an increasing role. The success of a strategy depends on how well insights are leveraged to make the right decisions. With the rise of AI tools,...

AI, Marketing AI

Google Gemini updates: Deep Research, personalization and new AI features

Google has announced a series of powerful updates to Gemini. The latest enhancements bring smarter research functionality, personalized recommendations and visual AI capabilities to a wider audience. This means that...

AI, Marketing AI

OpenAI Operator: how does it work? Our experiences

OpenAI's Operator is now available in the Netherlands for users with a Pro subscription. This advanced AI agent automates the entire online search and ordering process, from product comparison to checkout. It is impressive to see this...

Marketing, Marketing AI

Why Chief AI Officers struggle with AI integration (and how to avoid it)

Artificial Intelligence (AI) is changing the way businesses operate and compete. Yet it appears that even organizations with a Chief AI Officer (CAIO) are struggling to successfully implement AI. Without the right approach, AI does not lead...

Marketing

What is inbound marketing?

Inbound marketing is a strategy that helps companies attract customers naturally and non-intrusively by creating and distributing valuable content. The strength of this approach lies in attracting customers...

AI, News

Tencent's Yuanbao Top of Chinese App Store

Tencent's new chatbot Yuanbao has quickly taken first place in Apple's App Store in China. This represents a major blow to DeepSeek, which was previously seen as the frontrunner in this market. Yuanbao's rapid...

AI, Content

AI and user-generated content: How AI avatars are changing UGC ads

User-generated content (UGC) is one of the most effective forms of online advertising. It feels authentic, is credible and aligns with the way consumers make decisions today. But creating true UGC takes time and...

Startup Sesame sets new standard with realistic AI voices

Startup Sesame, founded by Oculus co-founder Brendan Iribe (known for the first commercially successful VR headsets), is setting a new standard with their Conversational Speech Model (CSM). Their virtual voice assistants "Maya" and "Miles"...

AI, News

OpenAI updates: GPT-4.5 rollout, Sora available and exclusive AI Agents on the way

ChatGPT-4.5 also for Plus users GPT-4.5, launched last week, is now available to ChatGPT Plus users in addition to Pro. GPT-4.5 offers improved performance over GPT-4o, particularly thanks to a greater focus on emotional...

AI, Marketing AI, News

Google Search revamped with AI Overviews and AI Mode

Google is coming out with two major AI updates within Search: AI Overviews will be expanded and improved, and a completely new feature called AI Mode will be added. AI Overviews are short summaries that Google puts at the top of search results,...

Marketing

What is direct marketing?

Direct marketing is a form of marketing in which companies communicate directly with their target audience, without the intervention of traditional media channels such as television, radio or print. The goal of direct marketing is to create a direct action...

AI, News

HeyGen enables custom voting for avatars

When creating a digital avatar, the voice is at least as important as the appearance. A voice must match the character's look, tone and personality. Until now, it has often been a challenge to find a voice that really...

AI, News

Alexa+: Next level voice-controlled AI

Amazon has announced an advanced AI voice assistant with Alexa+ that goes far beyond simple commands. The company has spent the past year working closely with Anthropic (in which Amazon has invested billions),...

AI, News

Descript makes video editing more accessible with new features

Video editing can be time-consuming and technically complicated. Many software packages require experience with timelines, transitions and effects. Descript offers an alternative: a quick and easy way to edit videos, without having to...

AI, News

Hume introduces Octave: AI-driven text-to-speech with emotion

Imagine an AI voice that not only reads words aloud, but also adds the right emotion and intonation. That's exactly what Hume's Octave does. This advanced LLM-based text-to-speech (TTS) model understands the context of a text...

News

Spotify accepts AI-generated audiobooks

Spotify is further expanding its audiobook catalog and from now on will accept audiobooks voiced with ElevenLabs Voices. This allows authors to convert their books to audiobooks faster and cheaper and publish them on one of the largest...

AI, News

Anthropic launches Claude 3.7 Sonnet: Flexible AI reasoning and better at writing code

Anthropic has introduced Claude 3.7 Sonnet, their most advanced AI model to date that reasons smarter, writes better code and executes tasks faster. With this update, Claude seems to be evolving more and more as an AI tool....

AI, News

Microsoft achieves breakthrough in quantum computing with Majorana 1

Microsoft has announced a major technological breakthrough with Majorana 1, a new type of computer chip. This chip uses a completely new material, topoconductors, enabling a whole new type of technology. Quantum computers...

AI, Marketing AI

Perplexity launches free Deep Research

Perplexity has also launched Deep Research, which provides comprehensive and reasoned answers to complex questions. In doing so, it follows ChatGPT and Gemini, but with one big difference: it is free to use (as with Grok 3 and DeepSeek...

AI, News

OpenAI launches GPT-4.5

OpenAI made several announcements last week, culminating in the launch of the new GPT-4.5 model last night. Here are the main updates: ChatGPT-4.5: more intuitive, creative and human GPT-4.5 is a new...

AI, Marketing AI

Grok 3: xAI's new AI model challenges competition

Elon Musk's xAI last week launched Grok 3, an AI model that Musk himself says is "the smartest in the world." The promise? A model that not only reasons better than GPT-4o, but also delivers impressive performance on benchmarks....

AI, Marketing AI

GPT-4.5 and GPT-5: what's ahead?

OpenAI has shared the roadmap for ChatGPT and plans to greatly simplify the AI models. Finally! The next step? GPT-4.5 is coming, known internally as Orion (check out what we wrote about Orion earlier here),...

Smart AI hacks for your ski vacation with ChatGPT

Are you going skiing next week? ChatGPT (or any other AI tool you use) can help make your winter sports more fun in multiple ways, from trip planning to entertainment along the way. On the road: make the long drive more fun The car ride...

AI, Marketing AI

AI literacy becomes important: This will change from February 2025

As of Feb. 2, 2025, the first phase of the EU AI Act came into force. A key part? Employers will become responsible for the AI skills (or "AI literacy") of their employees. The law goes further than you might...

AI, News

Perplexity comes with its own AI assistant and DeepSeek R1 integration

After the recent launch of OpenAI's Operator, it is now Perplexity's turn to come up with its own AI assistant. This smart assistant goes beyond just answering questions. It also performs tasks such as booking...

AI, News

OpenAI adds Canvas to o1

OpenAI has added Canvas to the o1 model, a development that provides new ways to work with content faster and more efficiently. Canvas is an integrated workspace within ChatGPT in which you can build HTML and React code...

AI, News

Runway makes AI image generation easier with Frames

Great visual content is now essential to any marketing strategy. With the launch of Frames, announced in November, Runway makes it easy for marketers to create AI images consistently and quickly. Frames is ideal for businesses…

AI, News

Quickly summarize YouTube videos with new Gemini extension

YouTube videos are a gold mine of information, but who has the time to watch a 30-minute or longer video? Especially in today's day and age, efficiency is essential. With Google's Gemini YouTube extension, you no longer have to...

AI, News

Deepseek: the Chinese company surprising the AI world

Imagine a small team with a modest budget challenging big tech companies like OpenAI and Google. This is exactly what Deepseek, a Chinese AI company, has done. With an investment of just $6 million, they created an AI model...

AI, News

OpenAI launches Operator: an AI agent that performs web tasks independently

OpenAI recently introduced Operator, a smart AI agent that can independently perform tasks on the Internet. Operator goes beyond an ordinary chatbot and can visit websites, fill out forms and perform actions such as a...

Content, Marketing

What is a content marketing strategy?

A content marketing strategy is a plan to reach and engage your target audience by creating, publishing and distributing useful content. The goal is not only to gain visibility, but also to build a relationship of trust with...

AI, News

Create realistic videos with Luma Ray2

Videos play an increasing role in our communications. For example, in social media, presentations or promotions, visuals reinforce a story. To make video creation easier and more accessible, Luma has developed a new...

AI, News

New feature ChatGPT: Tasks

OpenAI takes a big step toward full-fledged AI agents with the introduction of ChatGPT Tasks. This new beta feature, currently only available to paying users, allows you to create one-time and recurring tasks...

AI, Marketing AI

What does GPT mean?

If you are familiar with AI, you have undoubtedly come across the term GPT. GPT stands for Generative Pre-trained Transformer and is considered one of the biggest breakthroughs in artificial intelligence in recent years. However.

AI, Marketing AI

What is AIO?

The way people search and perform searches is changing. Whereas previously people relied mostly on search engines such as Google, we are now seeing more and more users switch to AI-powered tools such as ChatGPT...

AI, Marketing AI

ChatGPT-4o vs o1, PRO and o3 and updates

OpenAI made impressive strides in December in the development of its AI tools. With new features, models and subscriptions, it can be quite confusing which model is best to use and which best suits your needs....

AI, Marketing AI

How ChatGPT helps you keep good intentions and Dry January

The beginning of a new year is often marked by good intentions. Whether it's eating healthier, exercising more or Dry January, a month without alcohol, the challenge is often in keeping it up. AI, such as ChatGPT, can provide you with a unique...

Marketing

What is marketing automation?

Marketing automation refers to the use of software or tools to automate and optimize marketing activities. This means that companies can automate certain marketing processes, such as sending emails or tracking customer behavior,...

Marketing

Google Analytics Alternatives

For many years, Google Analytics has been a popular tool used by many companies to monitor Web traffic and user behavior. Due to the transition from Google UA to GA4 and the difficulty companies have in understanding the data...

Data, Marketing

Why native analytics is inadequate

The use of native analytics tools such as Google Analytics 4 (GA4) is commonplace today for many businesses looking to gain insight into their online performance. Although GA4 offers powerful functionality and is free, there are several...

AI, News

Apple expands AI capabilities with iOS 18.2(.1) update

Apple is taking a big step in artificial intelligence with the release of iOS 18.2. This new software update, available for iPhones, iPads and Macs, brings several innovative AI features that are part of the previously...

AI, Marketing AI

Anthropic shows with Clio what people are really doing with AI

Anthropic, known for the AI assistant Claude, has provided a remarkable glimpse into how people around the world are applying AI in their daily lives and work. Using their new analytics system Clio, the company can discover patterns...

Flash from ElevenLabs: lightning-fast speech generation

ElevenLabs has set a new standard for speech generation with Flash. This advanced speech model converts text into natural and fluid speech at a rate of just 75 milliseconds. Ideal for applications where speed...

AI, Content, Marketing AI

16 Key Marketing AI Trends in 2025

AI is changing the way we work, do business and communicate. What are the key developments and trends to watch in 2025? In this blog, we share 16 marketing AI trends that will have a major impact in 2025,...

News

Google's AI sprint: New tools and capabilities

Google also sprinkled new updates and tools last week, just like OpenAI. Most are not yet usable for us in the Netherlands, but it is clear that Google is making great strides. Veo 2 for advanced video generation In...

AI, News

Chinese AI labs challenge OpenAI with new 'thinking' AI models

Competition in the world of artificial intelligence is increasing as Chinese AI labs rapidly introduce new AI models that challenge OpenAI's o1. Both Alibaba's QwQ-32B and DeepSeek's R1 claim better performance in specific areas,...

News

An overview of OpenAI's 12 days of 'Shipmas' announcements

We get a special "AI events calendar" this month. OpenAI is announcing no less than '12 days of Shipmas,' where they will introduce new AI releases and demos every business day starting December 5. Here's an overview, which follows each update...

AI, News

Luma launches new Dream Machine

Luma has launched a new version of its Dream Machine that makes creating professional graphics and videos even easier. Instead of writing complicated prompts, you can simply tell what you want to create....

AI, Marketing AI

Talpa deploys AI for scalable personalization: Digital John de Mol addresses media agencies

AI is increasingly being used to improve business communications and Talpa is making great strides in this regard. With an innovative digital double of John de Mol, Talpa ConnectLab personally addressed 30 media agencies about the commercial...

AI, News

ChatGPT and Gemini: battle for the lead position

OpenAI and Google are battling it out for the best AI model. This week, the two companies waged another intense battle for the leadership position in advanced AI models. ChatGPT-4o: OpenAI strikes back OpenAI recently took a substantial step forward....

What are AI agents and why are they a game changer?

The term AI agents is increasingly appearing in discussions about artificial intelligence. But what exactly are AI agents, and why are they seen as the next big thing in AI technology? The answer lies in their ability to independently...

ElevenLabs introduces AI chatbots with your own voice

ElevenLabs, specialists in AI voice technology, has launched the new Conversational AI feature. This makes it possible to build voice-controlled chatbots that communicate with a voice of your choice, fully tailored to the needs...

AI, News

ChatGPT's voice feature: Now available on your desktop as well

Good news for ChatGPT users: the advanced voice feature, also known as Advanced Voice Mode, is now available through both the desktop browser and the app. Until recently, this handy feature was only accessible through the mobile...

AI, Content

ChatGPT search: Why Bing is becoming more important for SEO

With ChatGPT search, OpenAI has introduced a new way of searching that is simple and effective. No ads and dozens of blue links, but targeted answers that address what you really want to know. To improve the quality...

Content, Data, Marketing, Marketing AI

The ABCD principle: the 4 building blocks for digital growth

At a time when digital transformation is no longer a choice but a necessity, successful organizations distinguish themselves by cleverly combining four core elements: AI, Business, Content and Data. They reinforce each other and together create a...

AI, Marketing AI

CEO Microsoft AI: 'Now is the time to go all-in on AI' and here's why

An interesting interview was recently published on the developments of AI. During the Masters of Scale Summit, Reid Hoffman interviewed Mustafa Suleyman, the CEO of Microsoft AI. This is a conversation between two influential tech pioneers....

Marketing AI

Brian: NXTLI's new AI conversion analyst

At NXTLI, we are making great strides in expanding our AI team. We would therefore like to introduce our new AI colleague Brian, who is focused entirely on conversion analysis. For us, AI plays a central role in improving processes...

Data, Marketing

Introducing our Conversion Monitor

Do you ever ask yourself: Which channels deliver the most, or which changes have a real impact on your conversions? The Conversion Monitor gives you real-time insights into your conversion performance and all the data you need...

AI, Marketing AI

AI in practice: How Voetbal International experiments with artificial intelligence

In the sports media world, AI is accelerating the way news and analysis are shared. One of the companies actively moving into this is PXR Media, the media company behind platforms such as Voetbal International,...

AI, Marketing AI

6 steps for a successful AI implementation in your organization

Developments in artificial intelligence (AI) are moving at breakneck speed. For companies, it is important to have a clear strategy. Without a focused approach, integrating AI can quickly turn into uncontrolled experimentation without...

AI, News

NotebookLM: 8 practical tips for beginners

Steven Johnson, expert and involved in the NotebookLM project since the early days, shares his best tips for getting the most out of this versatile tool. NotebookLM can do much more than just store notes; it helps you organize information,...

AI, Marketing AI

Runway launches 'Act-One': AI animation more accessible than ever

Runway is taking another step into the world of animation with the introduction of Act-One, a feature within their Gen-3 Alpha platform. Act-One enables the creation of animated characters based on simple video input. For creative...

AI, Marketing, Marketing AI

OpenAI rolls out ChatGPT search! Will this be the new way to search?

In March 2024, Sam Altman, CEO of OpenAI, indicated in an interview with Lex Fridman that he was not enthusiastic about building a search engine like Google. However, he did see opportunities in combining AI with online search, something no one has yet...

AI, Marketing AI, News

ElevenLabs launches 'Voice Design': a unique voice for your brand

Voice technology is evolving at lightning speed, and ElevenLabs is reinforcing that movement with their latest tool: Voice Design. This new feature allows you to generate your own unique voices that perfectly match the desired look of your...

Content, Marketing

What is content?

You've probably heard of the term "content," but what exactly does it mean? Content includes all forms of information you share with your target audience as a business. This can range from written articles and videos to social media...

AI, Marketing AI

Midjourney tests new image processing features

Midjourney, the platform known for its powerful AI image creations, introduces three new features that give users even more control and freedom in image editing. The features include an external image editor,...

AI, Marketing AI

Claude AI now performs computational tasks independently

Anthropic, the company behind the AI chatbot Claude, has launched an impressive new feature: Claude can now independently perform tasks on a computer. With this so-called "computer use" feature, Claude navigates the screen by himself,...

Content, Marketing

What is email marketing?

E-mail marketing is a form of direct marketing in which companies send personalized e-mails to a specific group of recipients, such as existing customers or potential new customers. The purpose of e-mail marketing is not only to...

Marketing

What is SEO Marketing?

What is SEO marketing and why does content play such an important role in it? In our article, we discuss why content is the foundation. SEO marketing, or Search Engine Optimization, is a strategy aimed at optimizing your...

AI, Marketing AI

What is prompting?

Prompting is an increasingly important concept in the world of artificial intelligence (AI). Simply put, it means giving targeted instructions to an AI model such as ChatGPT or Claude, which you use to control the behavior and output of the...

Marketing

Google Consent Mode V2: What do you need to know?

Google Consent Mode V2 is an important update for advertisers, aimed at respecting users' privacy. This new mode allows you to more easily manage visitors' consents and integrate them with ad...

AI, Marketing, Marketing AI

When do you use which version of ChatGPT?

ChatGPT is one of the most widely used AI chatbots worldwide. Because there are many different versions, it can be difficult to determine which one best suits your specific needs. Should you go for the standard version or just go for...

AI, Marketing AI

Dario Amodei's AI vision of the future: What awaits us?

It seems to be a trend: CEOs of leading AI companies sharing their comprehensive and ambitious vision of the future during a funding round. For example, Sam Altman shared his "Intelligence Age" at the end of September, and last week it was...

AI, Marketing AI

Pika Labs launches Pika 1.5 with unique video effects

Pika Labs was one of the first companies with an AI model for video generation, but their 1.0 model was quickly surpassed by competitors such as Runway. Still, they were soon overtaken by competitors such as Runway, which quickly developed better technology...

AI, Marketing, Marketing AI

The future of content marketing teams: a hybrid collaboration between humans and AI in 2025

What impact is AI going to have on content marketing and your marketing team in 2025? We get this question often and we are happy to share our expectations with you. Over the past year, we've seen a tentative shift in the way content marketing teams...

AI, Marketing, Marketing AI

Kai: our new AI colleague for copywriting

At NXTLI, we believe in using AI to achieve both our own goals and the goals of our clients. We have already introduced a number of AI colleagues such as Liza, Ian and Pia. Hereby we would also like to introduce Kai our copywriter. Kai ...

News

Elon Musk has big plans for xAI

Of course, in all the violence of new AI announcements, Elon Musk cannot be missing. While the biggest tech companies, such as OpenAI and Google, launch new AI tools and features, Musk is building his own vision of the future of artificial...

AI, Marketing AI, News

Microsoft's Copilot takes next step in AI assistance

On Oct. 1, Microsoft announced a series of major updates to Copilot, their AI assistant. With the theme "An AI companion for everyone," Microsoft is focusing on integrating AI as an everyday resource for users. The...

AI, Marketing AI

From typing to talking: the AI voice era is coming

More and more major tech companies are betting heavily on voice-activated AI, which may make typing on smartphones and computers old-fashioned in the future, according to tech companies. Where typing is still the standard today, many experts expect speech...

AI, Marketing AI, News

OpenAI's billion-dollar deal and major updates During DevDay

Last week was a busy one for OpenAI. In addition to raising a whopping $6.6 billion in funding, bringing the company to an impressive $157 billion valuation, CEO Sam Altman also had time for DevDay, the annual...

AI, Marketing AI, News

ChatGPT-4o Canvas: easier collaboration with text & code

OpenAI continues to push the boundaries of artificial intelligence with the introduction of ChatGPT-4o Canvas. This new update allows users to collaborate with ChatGPT in a more efficient and visually organized way,...

SocialAI, for those completely fed up with current social media

Social media has caused a lot of frustration for users in recent years. Reduced visibility, declining interaction and the constant pressure to stay relevant make it increasingly challenging to be on platforms such as Instagram and...

AI, News

Zuckerberg unveils 'most advanced glasses ever' at Meta Connect 2024

At Meta Connect 2024, Meta's annual developer conference, technology was once again in the spotlight. Meta presented new developments in AI, augmented reality (AR) and virtual reality (VR) during their annual...

AI, Marketing AI

Easily record professional videos with Descript Rooms

The introduction of Descript Rooms makes it easier to record professional videos with multiple people who are in different locations. Whether you want to record interviews, webinars, panel discussions or courses, Descript offers...

AI, Marketing AI

OpenAI rolls out advanced voice feature

OpenAI recently began rolling out the long-awaited "Advanced Voice Mode" within their ChatGPT app, allowing users to benefit from more human interaction with artificial intelligence. This technology uses...

AI, Marketing AI

OpenAI's Orion project on the way

The AI world is eagerly awaiting the introduction of Orion, OpenAI's latest project expected to launch in early 2025. Orion, the successor to GPT-4, brings with it significant improvements in the area of...

AI, Marketing AI

AI agents are coming: how will they transform your marketing?

The next big phase of AI is just around the corner: AI agents. Just as self-driving cars automate driving from A to B, AI agents will independently take over a range of tasks. Big tech companies such as Google, Microsoft and OpenAI,...

AI, Marketing, Marketing AI

Google's NotebookLM turns your documents into a personal podcast

Google has taken an innovative step in the way we can interact with documents with NotebookLM. Google's AI tool not only helps you move through reports, surveys and other information faster, but now offers...

AI, Marketing, Marketing AI

YouTube introduces new AI features for creators

YouTube continues to innovate and will soon launch some very useful AI tools that can help creators create videos, build a fan base and earn revenue with their channel. These new features will allow...

AI, Marketing AI

Hume introduces EVI 2: The AI that talks like a human being

Empathic Voice Interface 2 (EVI 2) is the latest version of the speech-to-speech model from Hume AI, a platform that specializes in recognizing and analyzing emotions in speech and text. This new version of their speech-to-speech...

AI, Marketing AI

HeyGen makes AI videos much more realistic with Avatar 3.0

Video is already an established tool in many companies' marketing strategies. HeyGen's latest AI tool makes creating realistic and engaging content easier than ever. HeyGen, a platform known for its powerful...

AI, Marketing, Marketing AI

Pia: Our new AI colleague for smart content planning

You may already know our AI colleague Liza, the expert in writing social media captions we introduced earlier. Today we are expanding our team with Pia, a new AI colleague who can create content schedules for us....

AI, Marketing AI

Autonomous AI agents: The future of AI is closer than you think

The next big step in the world of AI is the emergence of autonomous AI agents. These are smart AI systems that can perform actions independently and work seamlessly with each other to complete tasks. Whereas before, AI was mostly supportive...

AI, Marketing AI

OpenAI launches ChatGPT-o1

OpenAI launched Sept. 12, 2024, the first version of their new 'Strawberry' series of AI models: ChatGPT-o1. This makes it the first company to move from AI Level 1 to Level 2. The name o1 can be seen as a reset...

AI, Marketing AI, News

Claude introduces Artifacts: A new way to create interactive content

Anthropic, the company behind the popular AI chatbot Claude, has introduced a brand new feature: Artifacts. This addition makes it possible to create different types of interactive content through simple...

AI, Marketing AI

Amazon is going to upgrade Alexa with Claude: What can we expect?

According to a recent report from Reuters, Amazon is about to roll out a major upgrade for their popular voice assistant Alexa. The new version, scheduled for October 2024, will largely run on Anthropic's AI models of...

Rather listen than read? ElevenLabs Reader

Do you spend a lot of time at the computer, reading information such as articles, emails or newsletters? Then you know how exhausting that can be and how much time it can take. But what if, instead, you were to spend that information...

AI, Marketing AI

Everyday AI Applications: How we at NXTLI use AI in our work

More and more, we get the question: How does NXTLI use AI during daily operations? After all, AI has become an integral part of our work, and we are constantly discovering new ways to use it smarter. Recently...

AI, News

Apple Event Sept. 9, 2024: All about the iPhone 16 and the future of AI

On Monday, September 9, 2024, Apple hosted an event. An event where the world was introduced to the iPhone 16 and other new Apple products. Every year, Apple manages to capture the tech world with the latest gadgets...

AI, Marketing AI, News

Cursor: The AI tool that makes coding accessible to everyone

An important new update for "coders" us or people who like to build apps or software. Cursor, a new tools makes it easier than ever to build your own software, even without deep technical knowledge. An AI tool...

AI, Marketing AI, News

Google launches new Gemini versions, Gems and Imagen 3: What does this mean for the future of AI?

Google continues to develop new AI solutions and this week introduced multiple updates to their Gemini models, personalized assistants called Gems and improved image generation with Imagen 3. These new develop...

AI, Marketing AI, News

OpenAI aims for big 'Strawberry' release this fall

The world of artificial intelligence is not standing still. While many companies are just starting to use AI, OpenAI already seems to be ready for the next big step. Rumors abound about what their next development...

AI, Marketing AI, News

Why the importance of AI policy and training is increasing

In recent years, the influence of artificial intelligence (AI) in the workplace has grown exponentially. According to the 2024 Annual Work Trend Index, 75% of workers now use AI at work. Interestingly, 46% of these...

AI, Marketing, Marketing AI

From SEO to AIO: the future of online findability

More and more people are now using AI for answers to their questions, rather than a search engine like Google. Whether they are searching for certain information, product recommendations, manuals or shortlisting, AI-powered...

AI, Marketing AI

Meet our new AI colleague: social media content creator Liza

Imagine having a new colleague who not only learns at lightning speed, but also always has the right information at the ready, is available day and night, and is constantly getting smarter. We are happy to introduce you to our new AI colleague: Liza. Just...

AI, Marketing AI, News

OpenAI back at #1 with update GPT-4o

In August 2024, OpenAI once again drew attention to itself by launching the latest update to its GPT-4o model. This update, released on Aug. 8 has brought the company back to the top of the AI rankings, tested...

Marketing, News

Google's core algorithm update August 2024: What you need to know

When Google performs a major update in their algorithm, it has a major impact on how websites are ranked in Google and what position you come in with keywords. Google regularly updates the algorithm to ensure that...

AI, Marketing AI, News

Elon Musk's xAI launches Grok 2, an AI 'wild west'

Elon Musk's xAI has announced Grok 2, a new version of their AI chatbot available exclusively to X Premium and X Premium+ (formerly Twitter) subscribers. This introduction is startling and creates a "wild west" in the AI landscape. We...

AI, Marketing AI, News

Google introduces Pixel 9 and Gemini Live

Early this week was the day: Google's much-anticipated Made by Google event. This event revolved entirely around artificial intelligence (AI). In the spotlight were the brand new Pixel 9 series and Gemini Live, Google's advanced...

AI, Marketing AI, News

Is newcomer Flux an alternative to Midjourney or DALL-E?

We are getting more and more opportunities to create images with AI. Earlier this month we added Flux, developed by Black Forest Labs that raised $31 million during an investment round. What is Flux and how does it work? Flux ...

AI, Marketing AI, News

Gemini Pro 1.5: Google's best chatbot yet

Version naming is becoming more and more unusual, but in relative silence, Google recently released the experimental version of Gemini Pro 1.5. This new version builds on the earlier Gemini 1.5 Pro and introduces...

AI, Marketing, News

Will OpenAI soon launch the forward-thinking 'Strawberry' project or will it lose momentum?

In recent months, OpenAI announced several impressive updates such as Sora, a new Voice Mode and SearchGPT, but nothing has really been delivered yet. There are growing critical voices about this. Only Voice Mode is available...

Marketing, News

Google Lets Users Decide About Cookies

The change in cookie policy Google recently shared that they will not completely abolish third-party cookies after all as previously planned. Google still plans to abolish third-party cookies, but this will be done gradually...

AI, Marketing AI

Next Level AI Prompts

There is a lot of advice on how to make the best prompts, especially from the many self-proclaimed "prompt experts. Prompting is the way you ask questions or give commands to AI systems such as ChatGPT. If you are interested in making better...

AI, Marketing AI

OpenAI's 5 phases toward AGI

OpenAI has introduced a five-level classification system to track progress toward developing artificial general intelligence (AGI). In this article, we talk about what AGI is and the different levels of...

AI, Marketing, News

Meta launches Llama 3.1: a big step forward with open source AI

Meta took a big step forward early this week. With the launch of Llama 3.1, the company introduced an AI model as powerful as the most advanced systems such as ChatGPT-4o and Claude Sonnet 3.5, but quite...

AI, Marketing AI, News

OpenAI announces SearchGPT

After the recent focus on Meta's introduction of Llama 3.1, OpenAI is now attracting the spotlight with another major announcement: the introduction of SearchGPT. With this new technology, OpenAI offers an innovative way...

Marketing

The Difference Between First Party Cookies and Third Party Cookies & Server Side Tracking as a Solution

Update 08-2024: Google recently shared that they will not completely eliminate third-party cookies after all as previously planned. Read more about it here. If you want a well-functioning website, cookies are essential....

Marketing

Differences between Google Analytics 4 (GA4) and Google Analytics 4 360 (GA4 360)

Many companies rely on Google Analytics 4 (GA4) to gain insights into their online performance. Although GA4 offers powerful functionality, larger organistions can benefit from the expanded capabilities Google...

AI, Marketing, Marketing AI

How to build a smart AI chatbot for next-level service on your website

Almost everyone has experienced it. You're on a website, see one of those chat icons, click on it, ask some questions, and in no time get answers that don't help you at all. The chatbot apparently doesn't understand anything about...

Apple Intelligence - Next generation AI within iOS 18

Apple is making great strides in the field of artificial intelligence with the introduction of Apple Intelligence. The expanded features Apple is going to offer include AI and will be launched as part of iOS 18 for Apple...

AI, Marketing AI

OpenAI's CriticGPT: AI that monitors and improves itself

Imagine having a super-smart computer that not only performs tasks for you, but also checks and improves itself. That's exactly what OpenAI recently introduced with CriticGPT. What is CriticGPT? CriticGPT is a...

AI, Marketing AI

Discover your creative core with AI

Imagine this: you're trying to use AI to write a first draft of a blog post, but you're just missing something in the content and writing style that makes your work so special. Or you let AI come up with ideas for your podcast, but something comes...

AI, Marketing AI

Employers take note: EU AI Act makes you responsible for AI literacy in your organization!

You've probably already heard: the European Council approved a new law on AI, the AI Act, on May 21, 2024. This law was created to steer the development and use of AI in a responsible and ethical direction. But did you know...

News

ChatGPT desktop app for macOS available

Good news for macOS users (who have a macOS 14+ running Apple Silicon!): the ChatGPT desktop app is available. This app allows you to access ChatGPT directly from your desktop, without having to use a web browser. This makes...

News

The AI landscape: A comprehensive overview of leading individuals and companies

Artificial intelligence (AI) has evolved from a niche field of research to a technology that dramatically affects our daily lives. From chatbots and voice assistants on our smartphones to advanced algorithms that enable medical...

Claude-3.5-Sonnet-versus-other-language-models

News

Anthropic launches Claude 3.5 Sonnet, is it better than ChatGPT4o or Gemini?

Anthropic yesterday launched Claude 3.5 Sonnet, the latest addition to their Claude 3 family of AI models. This new model is also available immediately in the Netherlands to all Claude users (including those using the free version...

News

Apple's most important updates at WWDC 2024

In this blog, we discuss Apple's announcements at WWDC 2024, their annual developer conference. This year was all about the new software updates and, as we predicted in our AI Friday newsletter last week, artificial...

AI, Marketing AI, News

AI tools update: week 23

It was already possible to create text, images, videos, audio and music with AI, now sound effects have been added. This is another piece of the puzzle of "fully AI-generated media." ElevenLabs is introducing a new...

AI, Marketing AI, News

AI and employment: the impact of AI on jobs

Last week several alarming reports came out about the huge impact of AI on jobs and employment. In this news blog around AI, we discuss the growing concerns about job losses and the 4 main...

News

Example of a KPI dashboard

A KPI (Key Performance Indicator) dashboard is a visual tool that can help your company see performance of key metrics at a glance. By displaying KPIs in an understandable and visually appealing way,...

Marketing

Website usability best practices: improve the user experience of your website

Recognizable? You've invested a lot of time in creating your website, but the visitors stay away. The cause could be the usability of your website. How user-friendly is your website and can people find their way around? In this blog...

AI, Marketing AI, News

ChatGPT-4o now available for free

GPT-4o, announced by OpenAI early this month, has been available for free to all users since yesterday. Anyone with an account can now browse, vision, perform data analysis, upload files and use GPTs. The difference with...

AI, Marketing AI, News

Much criticism of Google AI Overviews

Because most new AI updates and tools are launched mainly outside Europe, we in the Netherlands can quietly watch how this is received by users. So too with the AI update introduced two weeks ago by Google...

News

Data breach at Google exposes operation of algorithm & ranking factors

In a recent data breach at Google, thousands of APIs used in ranking websites have become public. Interestingly, much of the information in this document directly contradicts what Google has publicly communicated....

News

The value of Instagram followers is declining

Last week a lot happened again in the field of AI. But not only in terms of AI, there are also significant changes going on in social media platforms that can have a big impact. In this article, we discuss the major algorithm...

AI, Marketing AI

Google's new AI Overviews and what does it mean for the findability of your content?

It is no coincidence that OpenAI announced major updates last Monday. Indeed, a day later, the annual Google I/O 2024 event took place, where the latest developments and innovations were presented to developers and tech enthusiasts...

AI, Marketing AI

OpenAI introduces GPT-4o and takes giant leap forward

OpenAI is taking a giant leap forward with the introduction of GPT-4o, which will be rolled out in the coming weeks. This greatly improved version of GPT-4 can reason about audio, image and text in real time, is faster, more accessible and largely...

Google CEO Sundar Pichai interview Bloomberg Original Emily Chang

AI, Marketing AI

Sundar Pichai, CEO of Google and Alphabet, on the challenges and opportunities with AI

An interesting interview was published last week by Bloomberg Originals. In it, Emily Chang talks with Sundar Pichai, CEO of Google and Alphabet, about the future of AI and the challenges and opportunities it brings....

AI, Marketing AI

Sam Altman on the future and impact of AI during Stanford interview

Sam Altman, co-founder and CEO of OpenAI, recently spoke at Stanford about the future and impact of AI. He shared his insights on opportunities and risks of AI and offered advice to aspiring AI entrepreneurs, stressing the importance of ongoing...

AI, Marketing AI

Giving better instructions to AI in 4 steps with the RACE Framework

To use AI effectively and get valuable output, we need good instructions. For that, you can use several models or frameworks. One such model is the RACE Framework, which helps make clear...

AI, Marketing AI

Elon Musk's plans for AI news

Elon Musk recently shared details about his plan to summarize and present news on platform X (formerly Twitter), using his AI language model Grok. Musk aims to provide accurate and up-to-date information...

AI, Marketing AI

Project management tool Asana puts full bet on AI

Dustin Moskovitz, co-founder and CEO of Asana and co-founder of Facebook, wrote an interesting article detailing his views and experiences with AI. Asana is a project management tool that we at NXTLI have been actively using for years. Moskovitz...

AI, Marketing AI

OpenAI and Moderna collaboration: 750 custom GPTs within 2 months

OpenAI has shared an interesting real-world example of how biotechnology company Moderna is deploying ChatGPT Enterprise broadly within its organization. The company aims for 100% adoption of generative AI by all its employees within six...

The-Phi-3-small-language-models-with-big-potential-1

Microsoft introduces a series of "small language models" with Phi-3

The Phi-3 consists of a series of "small language models," or SLMs. These models offer many of the same capabilities as large language models, but with one important difference: they require less computational power and data. The Phi-3 mini...

'What if Dario Amodei is right about AI?'

Want to get more insight into AI developments? Then this extensive interview "What if Dario Amodei is right about AI?" between journalist Ezra Klein of The New York Times and Dario Amodei, the founder and CEO of Anthropic,...

Meta takes huge step forward with Llama 3 & Meta AI

It's almost a weekly pivot as to which tech company comes out with a major AI update. Last week, it was Meta's turn. With the introduction of their new language model Llama 3, integrated into Meta AI, Meta puts a...

Microsoft unveils VASA-1 video generation

AI, Marketing AI

Microsoft unveils VASA-1: generate videos with one photo and audio clip

Microsoft has unveiled VASA-1, an advanced AI model that can generate hyper-realistic videos of talking human faces with just a photo and audio clip. As this example shows, the videos show...

AI, Marketing AI

AI Developments 2024-2030: Multimodal, AI Agents and Robotics

Recently, remarkable statements by Sam Altman, the top executive of OpenAI, came out that highlight major implications for the marketing world. During an interview with Adam Brotman and Andy Sack for Our AI Journey, Sam Altman clarified...

AI, Marketing AI

The impact of AI on CRM: Salesforce Einstein Copilot

Late last year, I wrote that by 2024, the development of AI would continue to accelerate, resulting in large-scale experimentation and adoption. AI will become an integral part of most of the systems we use every day, making...

AI, Marketing AI

Klarna AI assistant replaces human customer service

Many companies are experimenting with deploying AI and more and more examples of applications are coming out. For example, Klarna Bank launched its AI assistant, powered by OpenAI, globally a month ago....

AI, Marketing AI

OpenAI introduces text-to-video model Sora

Today OpenAI introduced Sora, their impressive text-to-video model. With Sora, you can very easily generate videos up to a minute long based on a text instruction you provide as a user. See an example below...

AI, Marketing AI

Prepare for a 'Searchquake'

Recent research from BrightEdge shows that Google's Search Generative Experience (SGE) is going to fundamentally change the way we search, a "Searchquake" in the digital world! It is crucial that companies prepare for...

AI, Marketing AI

Google launches Gemini Advanced and replaces Bard

Google yesterday launched their most advanced Ultra language model under the name Gemini Advanced. In addition, they changed the name Bard to Gemini. What is Gemini Advanced and what are the first experiences? Gemini Advanced Gemini...

AI, Marketing AI, News

OpenAI launches ChatGPT Team and GPT Store

The new year has barely begun and the beacons in the AI landscape are already being moved. OpenAI introduced two interesting developments last Wednesday: the ChatGPT Team subscription as well as the GPT Store. These extensions...

AI, Marketing AI, News

AI becomes an integral part of most systems you use

This year, artificial intelligence (AI) is going to be increasingly integrated into the systems you use every day. Think Microsoft applications like Word, Excel, Powerpoint and Outlook, and Google applications like Docs, Sheets and...

6 techniques for effective prompts NXTLI

AI, Marketing AI, News

Apply these 6 effective prompts techniques for better AI results

The expression "garbage in, garbage out" also applies to the use of AI. If you give AI tools incomplete or unclear input, you cannot expect high-quality output. To improve the quality of AI results, it is...

AI, Marketing AI, News

By 2024, AI developments are going to accelerate

Last year we experienced the first phase of awareness and exploration in the world of AI, laying the foundation for the AI era. We have seen a legion of new AI companies launched and existing companies...

AI, Marketing AI, News

Apple introduces AI-powered Journal

Apple says it is working on advanced AI language models for iPhones and other devices, and has made significant breakthroughs in their implementation and storage. The company's researchers have developed a technique...

AI, Marketing AI, News

AI and the impact on search engines: Welcome to the zero-click world

Developments in the field of AI are having a significant impact on traditional search engines such as Google Search and, consequently, website traffic. Search behavior online is changing rapidly with the emergence of AI tools such as ChatGPT and Perplexity,...

For what content marketing work can you apply AI

AI, Marketing AI, News

For what aspects of content marketing can you apply AI?

Have you used AI in your marketing efforts in the past year? By 2024, we are going to see an acceleration in the capabilities of AI, with an ever-increasing impact on all facets of marketing, including content creation, distribution,...

AI, Marketing AI, News

Google introduces an AI game-changer with Gemini

Last year, OpenAI, with their groundbreaking ChatGPT, shook up the world of AI. Meanwhile, Google, known as one of the pioneers in AI technology, remained somewhat out of the spotlight. But with the unveiling of game-changer Gemini,...

AI, Marketing AI, News

Expectations for AI in 2024: Introducing Second Generation Large Language Models (LLMs)

It's December already, and many companies are busy finalizing their plans for the coming year. To what extent is AI an important part of your plans for 2024? To prepare you for the latest AI developments,...

AI, Marketing AI, News

The 5 Phases of AI Implementation in Marketing

In the ever-changing world of marketing, AI (Artificial Intelligence, though I prefer to call it IA; Intellente Assistant) is central to transforming day-to-day operational work such as content creation, interaction with...

AI, Marketing AI, News

OpenAI launches impressive ChatGPT VOICE

OpenAI had an unprecedented turbulent week, with CEO and co-founder Sam Altman being fired by the board, his co-founder Greg Brockman resigning immediately thereafter, both men hired at Microsoft a few days later...

AI, Marketing AI, News

First experiences GPTs & Launch Denis Doeland GPT

Last week was all about experimenting with do-it-yourself GPTs, which OpenAI launched last week. This new technology opens up a world of unprecedented possibilities, where anyone can have digital assistants and...

AI, Marketing AI, News

Elon Musk launches Grok, an alternative to ChatGPT?

Elon Musk, who was a founder of OpenAI in 2015 but exited in 2018 due to "disagreement," has now introduced a "competitor" to ChatGPT: Grok. According to xAI, Musk's AI company: "Grok...

AI, Marketing AI, News

OpenAI introduces custom GPTs

Almost a year ago, ChatGPT was introduced by OpenAI and a flood of numerous AI developments followed. Nov. 6, 2023, OpenAI announced major new developments. For example, it is now possible to create your own custom GPTs,...

News

WKLY by NXTLI - Storytelling at its best

Every week Jeroen keeps up with the news and developments within Content Marketing. In the Netherlands and abroad. Full of tips, trends and innovations. Critical and open, looking to the future within a fascinating world....

Jeroen Westermann Content Strategist NXTLI

News

Do you recognize them? These are three common mistakes marketers make (and here's how to fix them)

Influencing behavior in the target group is the ultimate goal for every marketer. Or even better: ensuring that the desired behavior leads to the purchase of your product or service and that the new customer becomes an ambassador or fan of...

News

Complete overview of all sizes for social media banners in 2024

News

9 causes why your Content Marketing isn't working yet and how to fix it

News

The reasons for declining reach on Instagram

News

Jutta Leerdam at lonely height in the Netherlands

Jutta Leerdam is by far the most popular Dutch Olympic athlete on Instagram. With 2.4 million followers, she is four times the number-2 ranked athlete: Suzanne Schulting (686,000 followers). Another striking fact: on...

News

Tiësto new number 1 in DJ FACT Top 100

The 2022 DJ FACT Top 100 has a new, Dutch No. 1. Tiësto succeeds Marshmello at the head of the alternative, fact-based dance-act ranking by Denis Doeland in collaboration with This Is Our House. The complete list can be found below.

Google Content Marketing #1 ranking factor

Content Distribution, News

Google considers Content Marketing the most important ranking factor

Instagram is removing the "Swipe up" feature. The beloved functionality will disappear and be replaced with a new sticker. This new sticker would better suit the way stories are used by Instagram users.

Content Impact Strategy, Content Management

What opportunities do NFTs present for organizations and for building fan relationships?

Content Distribution, News

Instagram Stories 'Swipe up' replaced by sticker on Aug. 30, 2021

NXTLI Top 10 Michelin Restaurants social media header

Content Impact Strategy, Content Management

How do Michelin restaurants in the Netherlands score on social media?

See now which Michelin restaurants perform best on social media!

Content Impact Strategy, Content Management

How do Formula One drivers score on social media?

See now which F1 drivers perform best on social media!

Content Impact Strategy, Content Management

How do Formula One teams score on social media?

See now which F1 teams are performing best on social media!

Content Impact Strategy, Content Management

DJs from the DJ FACT Top 100 under the microscope

List of DJ Mag is dated during corona period, time for new ranking: DJ FACT TOP 100!

Content Impact Strategy, Content Management

Gini Wijnaldum 30 years

Watch a compilation of Gini Wijnaldum's personal, sports and digital highlights over the past year.

Marshmello number 1 DJ 2020 social media

Content Impact Strategy, Content Management

The world's new No. 1 DJ on social media in 2020

List of DJ Mag is dated during corona period, time for new ranking: DJ FACT TOP 100!

How Do DJs Score on Social Media in 2020

Content Impact Strategy, Content Management

How do the world's top DJs score on social media in 2020?

DJs' use of social media has changed significantly since 2016 and now especially during the corona crisis. Check out our analysis here.

Content Impact Strategy, Content Management

Digital Reputation Index provides insight into social media performance

The Digital Reputation Index allows you to periodically measure the performance of your social media channels and those of the competition.

Content Impact Strategy, Content Management

Without a good digital reputation, you won't survive corona

Many marketing managers and business owners experience a challenge in properly aligning and integrating content marketing activities throughout the business. As a result, the marketing team is often very busy developing and publishing content, but lacks clear business results. It is essential to implement a content marketing strategy that truly makes a difference and clearly contributes to business results!

Content Impact Strategy, Content Management

5 ways to get more return from your existing content

News

Scantraxx: "Framework prevents steering by gut feeling"

In this interview, Jorik Helmink, General Manager of Scantraxx, the label for harder styles, explains how he uses the Business Acceleration Framework. "Thanks to using the framework, I'm able to steer by data, instead of gut feeling."

Content Marketing Strategy 9 indispensable building blocks Michiel Schoonhoven NXTLI

Content Impact Strategy, Content Management

The 9 essential building blocks of your Content Marketing Strategy

Facebook sales products tagging in posts

Content Distribution, Content Management

Here's how to sell products on Facebook by tagging them in posts

That you can generate sales with Facebook through advertising is known to most people. But we are often asked whether it is possible to sell products through your own Facebook page and how that works. This is possible through your regular posts. We are happy to explain why and how. So you can get started right away!

News

Building and maintaining relationships is more central than ever

It is crisis. A crisis caused by the coronavirus. The first shock wave has passed and the new normal is already showing itself. Step by step space must be made for new ways of thinking, acting and working. Read here ...

Content Impact Strategy, Content Management

Excess content invest in quality

There was an interesting article on TheDrum that was also printed in the latest issue of Adformatie. In this piece, Samuel Scott, keynote marketing speaker, describes what marketers should do when a recession occurs. His advice? Cut back on content, social media and content marketing. I think that's perilous advice and would be happy to explain why.

Content creation

Content ensures relevance and existence

More and more companies are looking to connect with their constituencies, that is, their (potential) fans and customers. They have realized that products are increasingly becoming commodities. Commodities are similar products and services, where it makes little difference which party you purchase them from. Therefore, companies are asking themselves: how do I win my customer's heart? How do I establish a relationship with my target audience so that they do not switch to a competitor in the future? They seem to find the answer (rightly so) in content.

Content Impact Strategy, Content Management

This model ensures that content leads to revenue

From a session I had with Michiel Schoonhoven of Next Level Impact, following the framework, a new working model emerged. This model drives the second layer from the framework and provides the execution. Schoonhoven explains how the Content Impact Model helps you generate revenue, cut costs and even develop new revenue models with relevant content.

Gini Wijnaldum Liverpool Champions League Champions 2019

Content Management

Create viral content with GIF!

Have you mastered the art of "viral sharing" yet? In today's Internet culture, GIFs create an instant incentive for people to share on countless digital channels. And this is precious at a time when attracting attention is harder than ever. Having GIFs will encourage your fans or customers to be creative and share content with others on their platforms. Isn't that the best way to reach new fans and engage your current fans with your content?