ElevenLabs introduces 11ai, mobile app and collaboration KPN
Voice-AI is developing at lightning speed and ElevenLabs is one of the players showing what is possible. With their latest updates, which include a smart voice assistant, a mobile app and a collaboration with KPN, the company is bringing voice technology closer to everyday use. For marketers, this creates space to use voice more effectively: for content creation, customer contact and internal processes.
From talking to doing: 11ai now also carries out actions
ElevenLabs' new voice assistant, 11ai, performs real tasks within your existing work environment. Think of tools like Slack, Linear, Notion or Perplexity. You say, "Summarize my Slack messages from yesterday" or "Send this message to colleague X," and 11ai takes care of it. Actions are performed contextually and in the correct order. Not just speech recognition, then, but workflow support.
For marketers, this means that repetitive tasks, such as retrieving status updates or sending approved content, can be automated with a simple voice command. Fewer clicks, more speed.
Personal voices make AI more human
One of the most striking aspects of 11ai is the ability to choose from more than five thousand professional voices. Or, for those who value brand consistency: a voice clone of yourself. This gives your digital assistant a recognizable and human tone.
Although 11ai does not yet speak flawless Dutch during testing, it can effortlessly send messages in Dutch even when you speak in English. That makes the system useful in bilingual environments or international teams.
Creating AI audio from your phone
The launch of the ElevenLabs mobile app makes it even easier to create content on the go. Available for both iOS and Android, the app gives users instant access to their favorite voices, presets and projects all linked to your own account.
Audio recordings can be used directly, or converted to video formats for export to platforms like CapCut or Instagram. For social media marketers, this means you can create, edit and publish voice-first content directly from one app. It speeds up the workflow from idea to publication.
KPN and ElevenLabs: a strategic partnership
With the announcement of their strategic partnership with KPN, ElevenLabs shows that voice AI is not hype, but is becoming a strategic pillar in how we interact with technology. KPN will deploy ElevenLabs' AI voice technology for customer service, content accessibility and new forms of automated customer contact.
According to KPN, voice is the most natural way to communicate with technology and is fully committed to voice for service, customer contact and innovation.
What marketers can do with this
The rise of 11ai and ElevenLabs' mobile tools signal a shift: from static content to dynamic, interactive communication. Voice is becoming a strategic channel, not only for branding or campaigning, but also for internal processes, customer contact and data-driven automation.
The Alpha version of 11ai is free to try via 11.ai. That makes it easy to experiment with voice-driven workflows, content production and custom assistance.
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