The main goal in digital transformation is to become digitally mature. The outcome of the assessment and the elaborated digital strategy helps with this.
The report you receive is about redesigning and improving processes and getting people in the right place. When the decision is made to deploy digital channels and services to communicate with fans, that doesn't mean the process is connected to the back end, the fan base or the platform that collects all the data.
Digital maturity comes in stages and is not achieved overnight. Using the Digital Maturity Model, the report describes five phases that lead to a digital strategy and ultimately to becoming digitally mature. In the analysis, you can find which phase your organization is in.
In addition, the advice describes how far along you are with the digital processes and in what time frame you can achieve which objective.