The rise of AI videos is in full swing. Tools like HeyGen make it possible to produce professional-looking videos in minutes with avatars that speak, move and react. The appeal of this? Scalability, speed and consistency-it can all be done without a camera.
For marketers looking for efficient ways to personalize, enrich or automate content, these updates make HeyGen not only more versatile, but stronger. The latest additions build on what already makes the tool strong and give you that extra bit of space to work creatively and efficiently.
PDF to Video: from document to video in one motion
With the new PDF to Video feature, you no longer have to write a script or manually build scenes. You simply drag a PDF into HeyGen, choose your avatar and target, and the tool automatically turns it into a video.
For marketers, this means less time spent on production and more space to focus on storytelling and distribution. Especially useful for sales presentations, internal updates or content that needs to be reused more often. The feature is still available in beta for now.
Custom Voices for Photo Avatars: your voice, your story
Personal branding gets an AI upgrade. With the Custom Voices feature, you can have your own avatar speak in a natural voice that suits you. You can choose Voice Clone, which copies your voice one-to-one. You can also choose Smart Voice Match, which generates an AI voice that matches your tone and manner of speaking. Do you prefer full control? Then you can use text prompts to shape the AI videos to your liking.
HeyGen Mobile 1.6: all avatars always at hand
With version 1.6 of the HeyGen iOS app, all public avatars are now available on mobile. That means you can now create professional content on the go or from your phone. Whether you want to voice a brief update, address a client in person or produce content for social media, the full avatar library is now at your disposal. The mobile flexibility makes it easier to react quickly to trends or current events without losing quality.
Interactive Avatars: AI that talks back
Perhaps the most impressive update is the introduction of Interactive Avatars. These avatars can respond live, for example in a chatbot, on a website or within your product environment.
For marketers, this opens the door to a completely new form of interaction: AI avatars that not only convey, but actually have conversations with your visitors. Imagine a personalized video bot that greets your visitors, answers questions and even provides leads without human intervention.
This feature is currently available to Creator and Team users and promises much for those who want to bet on personalized customer experiences, for example.
What does this mean for your marketing?
The developments within HeyGen show how quickly AI is moving toward usable, scalable and creative solutions for marketing teams. Where video production used to be complex and time-consuming, HeyGen now comes with easy tools that allow you to move faster, without sacrificing quality or personalization. The new features not only make video more accessible, but more importantly, strategically smarter.
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