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Our AI articles are dedicated to everything surrounding artificial intelligence and the impact it can have on various industries. We'll keep you up to date on what's currently going on in terms of developments.

How can you apply AI for your business so that it makes your operations easier and more productive? Learn all about the latest AI technologies, such as the multimodal Gemini model, ChatGPT and other AI tools that can be deployed.

We hope our articles will inspire you and give you strategic insights so you can start using AI, in a world where it is becoming increasingly important.

Descript makes video editing more accessible with new features

Video editing can be time-consuming and technically complicated. Many software packages require experience with timelines, transitions and effects. Descript offers an alternative: a quick and easy way to edit videos without the need for technical knowledge. With the latest updates, Descript introduces features that make it possible to create professional videos with minimal effort.

With the addition of scenes, automated transitions and text-based editing, the process becomes more efficient and accessible. This means less time spent editing and more focus on content and presentation.

Key new features

Adding scenes and layouts

With the revamped interface, it is possible to integrate scenes and layouts into a video by simply typing a command into the script. This makes it even easier to maintain a consistent and professional style without manual editing.

Automatic transitions

Descript allows images to blend together naturally. This saves time and makes videos look smoother without additional editing steps. Transitions are applied automatically, making editing faster.

Fast and easy video editing

Descript is designed for users with no experience in video editing. Its intuitive interface and automated features allow you to produce a completely edited video within a short period of time. This is ideal for companies, content creators and independent professionals who want to work more efficiently.

Text-based editing

One of the most innovative aspects of Descript is the ability to edit videos by adjusting text instead of a timeline. Removing or changing words in the script automatically adjusts the corresponding video segments. This offers a whole new way of working that is faster and easier than traditional editing.

Who is Descript suitable for?

Descript's new features are designed to simplify the editing process for a wide range of users.

  • Marketers and companies can quickly create promotional materials and product videos.
  • Webinar hosts and trainers can easily edit and optimize their recordings.
  • Podcasters and content creators can improve their video productions without technical knowledge.
  • Freelancers and self-employed people save time and costs by editing high-quality videos themselves.

Descript makes video editing accessible without the need for specialized software or editing skills.

Working more efficiently with better results

With the latest updates, Descript shows that video editing doesn't have to be complicated. Automation and smart editing capabilities lower the barrier and allow anyone to create professional content. This saves time and makes it easier to produce videos that meet the ever-increasing expectations of viewers.

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Alexa+: Next level voice-controlled AI

Amazon has announced an advanced AI voice assistant with Alexa+ that goes far beyond simple commands.

The company has spent the past year working closely with Anthropic (in which Amazon has invested billions) to give Alexa+ a big AI boost. The integration of Anthropic's Claude allows Alexa+ to have more natural conversations, better understand context and perform tasks smarter and more efficiently.

Through Amazon's vast ecosystem, from Echo devices and Ring doorbells to Amazon Shop and Amazon Music, Alexa+ can combine tasks and perform actions that other voice assistants cannot handle.

What can Alexa+ do?

More than just giving answers

Where many voice AIs stick to simple commands, Alexa+ can really think along. Want to go out to dinner? Alexa+ books your favorite restaurant, arranges an Uber and sends your babysitter a message. All in one conversation. Looking for concert tickets? Alexa+ automatically scours for the best prices.

An assistant who really takes care of things for you

Amazon has equipped Alexa+ with so-called "experts," specialized systems that perform tasks independently. This makes it possible to schedule appointments, order groceries or get a broken oven fixed without having to scour websites yourself.

Smart integration with your daily life

Alexa+ is not only present in your home through Echo devices, but also works through a new mobile app and a browser version on Alexa.com. You can start a conversation on your Echo, continue it in the car and finish it on your laptop. Alexa+ remembers the context and switches seamlessly between devices.

More personalized interaction

Alexa+ learns from previous conversations and remembers details you can add yourself, such as dietary preferences, favorite artists or important dates. This allows the model to be more responsive to your needs, such as personalizing restaurant recommendations or providing customized reminders.

Your smart home in one system

With more than 600 million Alexa devices in use, Alexa+ now connects your smart lighting, security cameras and entertainment devices even smarter. From music and movies to Ring notifications and household chores, everything can be controlled via voice.

Available from March, but not yet in the Netherlands

Alexa+ will be rolled out in the U.S. starting in March. Prime members will get the service for free; others will pay $19.99 a month. If and when Alexa+ will come to the Netherlands has not yet been confirmed.

What does this mean for businesses?

With the rise of AI assistants such as Alexa+, the way people search for information and make purchases is changing. Instead of visiting websites themselves, users are increasingly relying on AI to find the best options for them. This could have major implications for marketing strategies.

It is becoming increasingly important for companies to have a presence within these AI-driven ecosystems. This may mean making products and services more accessible through APIs so that AI assistants such as Alexa+ can find the right information and perform transactions.

Content marketing and positioning is also becoming increasingly important: how do you ensure that your brand is recommended by AI rather than a competitor?

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Hume introduces Octave: AI-driven text-to-speech with emotion

Imagine an AI voice that not only reads words aloud, but also adds the right emotion and intonation. That's exactly what Hume's Octave does. This advanced LLM-based text-to-speech (TTS) model understands the context of a text and brings nuances to voice that previously could only be conveyed by real people. Whether it's a film noir detective or a soft ASMR voice, Octave effortlessly generates a voice that fits the situation.

With this innovative approach , Hume is setting a new standard in the AI audio world. But what makes Octave so special?

How Octave Works

Octave goes far beyond traditional text-to-speech software. Where previous AI voices often sounded monotonous or unrealistic, Octave introduces a whole new level of naturalness and expression. This is made possible by deep learning and advanced linguistic models.

The three pillars of Octave

Generate unique voices

With a simple prompt, Octave can create voices in a variety of styles. Want a warm narrator for an audiobook or an energetic sports commentator? Octave makes it possible.

Adapt emotion and style

Octave can speak with sarcasm, enthusiasm, excitement or a whisper. This makes AI-generated audio more personal and persuasive.

Context-aware voice acting

Unlike standard TTS systems, Octave recognizes the meaning and tone of the text. This means that the rhythm, pauses and intonation feel more natural and fit the message better.

How does Octave perform against competitors?

Independent tests show that Octave outperforms competitors such as ElevenLabs on several key issues:

  • Sound quality: 71.6% (vs. ElevenLabs)
  • Naturalness: 51.7%
  • Voting agreement: 57.7%

This means that Octave not only sounds clearer and more realistic, but also better suits users' specific voice preferences.

Why are AI voices the future?

The demand for realistic and versatile AI voices is growing rapidly. From podcasts and audiobooks to e-learning modules and video games, the applications are endless. Octave makes it possible to enrich content with high-quality AI voices that are barely distinguishable from human speakers.

In addition, Octave offers tremendous time savings. Companies and content creators no longer need to hire expensive voiceovers or spend time manually voicing text. AI voices provide a quick and cost-effective solution without compromising on quality.

How can you experience Octave for yourself?

Wondering what Octave sounds like? Test it yourself and discover how AI voices can add a new dimension to your content. Whether you want to bring a story to life, need a professional voice-over or just want to experiment with text-to-speech technology, Octave offers endless possibilities.

Try Octave now and experience the future of AI voice technology!

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Anthropic launches Claude 3.7 Sonnet: Flexible AI reasoning and better at writing code

Anthropic has introduced Claude 3.7 Sonnet, their most advanced AI model to date that reasons smarter, writes better code and executes tasks faster.

With this update, Claude seems to be developing more and more as an AI tool for developers who want to use AI for software development and complex problem solving.

What are the main differences from Claude 3.7 Sonnet?

Flexible reasoning mode: speed or depth, you choose

Claude 3.7 Sonnet combines two worlds in one: a fast AI assistant as well as a deep reasoning model. By default, the model provides immediate answers, similar to other AI models. But when more nuance and analysis are needed, Claude can switch to an extended thinking mode (similar to the "Deep Research" feature in other AI models).

Strong programming support

This model better helps developers write code. It understands complex programming languages and can produce error-free, well-structured code.

Smart automation with Claude Code

Claude Code is a new programming assistant that allows developers to automate repetitive tasks. It helps check, modify and test code and can push changes directly into projects on GitHub. This saves programmers a lot of time and work.

More room for long answers

In extended thinking mode, Claude 3.7 can process up to 128,000 words. This makes it possible to generate detailed reports, strategies and technical documentation.

Full control of thinking power

For API users, there is an additional option: you can set how much Claude is allowed to "think," by putting a limit on the number of tokens the model uses for internal processing. This allows you to weigh speed and cost against the depth of the answer.

Practically applied to real-world tasks

Claude 3.7 focuses on practical applications that businesses really use. Tests show that Claude excels at real-world programming tasks, such as managing large codebases, advanced tool usage and complete full-stack updates. Platforms such as Cursor, Cognition, Vercel and Replit confirm that Claude is the absolute best in this.

Enhanced security

Claude 3.7 is better protected against misuse and incorrect input. This makes the model work more reliably and securely than previous versions.

A major limitation is that Claude still cannot visit real-time Internet pages. Knowledge of the model is limited to the training data, which runs until the end of October 2024. Thus, for the most up-to-date information, manual lookup remains necessary.

Watch all about this introduction and below the introduction video by Claude Code.

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Microsoft achieves breakthrough in quantum computing with Majorana 1

Microsoft has announced a major technological breakthrough with Majorana 1, a new type of computer chip. This chip uses a completely new material, topoconductors, enabling a whole new type of technology.

Quantum computers vs. traditional computers

Normal computers work with bits that can be 1 or 0. Quantum computers work with qubits, allowing them to perform complicated calculations much faster and more efficiently. This offers enormous advantages for:

  • Scientific research
  • The development of new drugs
  • AI and machine learning

Why is this important for AI?

AI models like ChatGPT need enormous computing power to learn and get smarter. Currently, this is done with supercomputers, but they have limits. Quantum computers can learn much faster and more efficiently, allowing AI to become even more powerful and smart in the future.

A quantum computer in the palm of your hand

A traditional supercomputer may require halls full of servers, but thanks to this new technology, quantum chips can become much smaller. Majorana 1's qubits are only 1/100th of a millimeter in size. This means that quantum computers could become so much more powerful and compact in the future that they could even fit in your hand.

Microsoft: "This is not hype, but a real step forward"

According to Microsoft, this is not hype, but a real step forward that could make AI faster and better than ever.

Read all about this breakthrough here and watch the introductory video "Majorana 1 Explained: The Path to a Million Qubits" below.

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Perplexity launches free Deep Research

Perplexity has also launched Deep Research, which provides comprehensive and reasoned answers to complex questions. In doing so, it follows ChatGPT and Gemini, but with one big difference: it is free to use (as with Grok 3 and DeepSeek R1).

The core features

  • Free access to 5 queries per day: Pro users get 500 queries per day.
  • Research with reasoning: The AI searches, reads and reasons to refine a research plan step by step.
  • Export Reports: Export your research report to PDF, document or a shareable Perplexity Page.
  • Fast processing: Most surveys are completed in less than 3 minutes.

How good is it?

According to Humanity's Last Exam, Perplexity scores 21.1%, slightly lower than ChatGPT Deep Research (26.6%), but better than o1, o3-mini-high and Gemini. And according to SimpleQA, it scores 93.9% accuracy on factual questions, well above most leading models. This makes it one of the most powerful free research tools on the market.

How do you use it?


1️⃣ Go to Perplexity's website.
2️⃣ Log in or create a free account.
3️⃣ Select "Deep Research" from the model selector.
4️⃣ Type your question and submit the prompt.

Learn more about Deep Research and watch the introduction below.

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OpenAI launches GPT-4.5

OpenAI made several announcements last week, culminating in the launch of the new GPT-4.5 model last night. Here are the main updates:

ChatGPT-4.5: more intuitive, creative and human

GPT-4.5 is a new model that takes a major step forward in self-learning AI (unsupervised learning). Instead of step-by-step reasoning, as with previous models, GPT-4.5 is designed to enhance natural interactions, creativity and emotional intelligence. This makes it a more intuitive and humane model to work with.

✔️ Better at recognizing patterns and connections
✔️ Less hallucinations and broader general knowledge
✔️ More sense of nuance and intent in conversations
✔️ More natural and fluent responses

GPT-4.5 feels more natural and intuitive in conversations. It better understands what users mean and can pick up on subtle nuances, making it especially excellent in writing, brainstorming, coaching and creative tasks.

For example, during the demo, GPT-4.5 recognized frustration in a message and suggested a diplomatic response. A reasoning model (such as OpenAI o1) only followed the instruction verbatim and therefore generated an irritated response.

Who can use GPT-4.5 when?

  • Now available for Pro users in ChatGPT (web, mobile and desktop).
  • Plus and Team users will get access next week, followed by Enterprise and Edu.
  • For developers: available through the OpenAI API, with support for features such as image recognition and automated task execution.

GPT-4.5 is not a breakthrough in complex logic or reasoning, but it makes AI more intuitive, natural and human in interaction. This makes it more useful for creative tasks, communication and collaboration.

OpenAI sees self-learning models and reasoning models as complementary. GPT-4.5, with its broad knowledge and intuitive understanding of language, can serve as a strong foundation for future AI models that also have advanced reasoning capabilities.

GPT-5, expected in May, will likely bring together the various models into one powerful AI system.

Deep Research

The advanced research feature is now being rolled out more broadly and is available to anyone with a Plus, Team, Edu & Enterprise subscription! Deep Research allows ChatGPT to deeply analyze complex topics.

New in Deep Research

Images with citations in the output, for better-supported answers.
Stronger processing of uploaded files, allowing ChatGPT to better understand and reference your uploaded documents.

Advanced voice function

ChatGPT's advanced voice feature now becomes available daily to all free users! This new version runs on a smaller GPT-4o mini, allowing OpenAI to offer it inexpensively while still keeping the conversation fluid and natural.

Plus users retain access to the full GPT-4o voice feature, with a limit 5x higher than that of free users.

Pro users have unlimited access to the voice feature and higher limits for video and screen sharing.

Operator expands to new countries

The Operator feature, which allows ChatGPT to perform tasks for you, has been rolled out to many other countries but not yet available in the EU. OpenAI is working to make this possible soon.

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Grok 3: xAI's new AI model challenges competition

Elon Musk's xAI last week launched Grok 3, an AI model that Musk himself says is "the smartest in the world." The promise? A model that not only reasons better than GPT-4o, but also delivers impressive performance on benchmarks such as AIME (mathematical reasoning) and GPQA (PhD-level science). With ten times more computing power than its predecessor, xAI seems to be positioning itself ever more strongly as a competitor to OpenAI and Google.

But does that really mean an edge?

Stronger in logic and problem solving

What makes Grok 3 different is its emphasis on reasoning and strategic decision-making. In Think Mode, the model solves more complex problems and appears to perform strongly in board games such as Settlers of Catan, a test that many other AIs struggle with.

In addition, xAI is introducing DeepSearch, a search and analysis feature similar to OpenAI's Deep Research and Google's Gemini. This allows the model to process information and better handle complex queries.

Another differentiator is that Grok 3 always stays up-to-date through direct integration with X-data (formerly Twitter). Where other models are limited to their training data, Grok 3 can take real-time information into responses.

From underdog to number one?

A year ago, Grok was barely a player in the AI market. Now the model is the first to break the 1400 score in the Chatbot Arena LLM Leaderboard and is number one. The speed at which xAI is evolving is impressive.

Still, opinions are divided. Andrej Karpathy, AI researcher and former director of AI at Tesla, calls Grok 3 "state-of-the-art" when it comes to reasoning, similar to OpenAI's o1-Pro. He concluded that despite some shortcomings, Grok 3 rivals OpenAI's strongest models and outperforms DeepSeek-R1 and Gemini 2.0 Flash Thinking.

Professor Ethan Mollick also looked at the performance of Grok 3 and saw some interesting patterns:

  • xAI is working quickly toward the top, but has yet to prove itself at scale.
  • The strategy is very similar to OpenAI's, from product launches to positioning.
  • Big challenge: enterprise partnerships. OpenAI and Google have deals with Microsoft (Azure) and Amazon (AWS), something xAI has yet to build.

And then there are the benchmarks. Grok 3 scores better than GPT-4o in some respects, but is not yet demonstrably stronger than OpenAI's latest o3-mini-high or the unreleased o3 model.

What does this mean for businesses and marketers?

Grok 3 is a serious step forward for xAI, but the question is: How quickly can the model capture market share? OpenAI and Google have strong networks and extensive product integrations. xAI has yet to develop those.

What Musk does have is a unique data structure and strategic positions through X, Tesla and SpaceX. Add the financial resources, and xAI could remain a serious challenger in the long run.

On another note, Musk has suggested that Grok 3 will become open-source. If that happens, it could be a major asset against the closed models of OpenAI and Google.

For companies and marketers, this means that their X strategy may become more important. As Grok 3 grows, X as a platform will become an increasingly relevant channel for AI-driven interactions and search results.

How do you use Grok 3?

Currently, Grok 3 is available through X and a new app. Musk is temporarily offering the model for free ("until the servers overload"), but users of X Premium+ and SuperGrok get more extensive features, such as Voice Mode.

How long will it take for Grok to really make an impact in the marketplace? That depends on how quickly xAI can scale up and whether companies switch over. One thing is certain: Musk is throwing everything at it to secure his place in the AI market.

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GPT-4.5 and GPT-5: what's ahead?

OpenAI has shared the roadmap for ChatGPT and plans to greatly simplify the AI models. Finally!  

The next step? GPT-4.5 is coming, known internally as Orion (check out what we wrote about Orion earlier here), and will be the last version without advanced reasoning capability(chain-of-thought). 

Next comes GPT-5, an even more powerful model in which OpenAI puts everything together: o-series, GPT-series and their various tools. This 'all-in-one system' switches between models by itself and automatically knows when it needs to 'think' longer. This makes it much easier to use, you no longer have to go through the maze of model names and versions (4o, 4o with tasks, 4o-mini, o1, 3o-mini, 3o-high, Pro). 

Key changes:

  • GPT-4.5 will be released soon, followed by GPT-5 as a complete integrated system.
  • The free version of ChatGPT gets unlimited access to GPT-5 on the default setting.
  • Plus and Pro users get access to more powerful versions with additional features, such as voice, canvas, search functionality and deep research.
  • OpenAI stops using separate o3 models and integrates everything into GPT-5.

When?

  • GPT-4.5: within a few weeks.
  • GPT-5: within months.

OpenAI expands features

In addition to the upcoming releases of GPT-4.5 and GPT-5, OpenAI also improved existing models last week:

  • Uploading files and images is now possible in ChatGPT for o1 and o3-mini.
  • Higher limits for o3-mini-high: Plus users can now make up to 50 requests per day, 7 times as many as before.

Sam Altman's vision for the future of AI

Sam Altman, CEO of OpenAI, shared his vision for the future of AI this week. According to him, developments in AI from 2025 to 2027 will be even greater than those of the past two years. He especially expects advances in scientific research.Within a few years, AI systems could accelerate 10 years of scientific discoveries to one year. This could have big on climate research and the development of new treatments for diseases, for example. In addition, Altman spoke specifically about GPT-5 and the step this model is taking, "I don't think I will be smarter than GPT-5, and I don't mind that. It means we can use it to explore new possibilities."

AI and knowledge work: impact on the labor market

In addition to the arrival of GPT-5, Altman also emphasized the rapid advance of AI in knowledge work. According to him, OpenAI's deep research can already perform 5% of all knowledge work tasks today. Its impact will become increasingly visible in the coming years. Where it normally takes two generations to adapt to technological change, it now happens in 5 to 10 years. If you have already tried deep research, this will come as no surprise. This technology is already letting you experience how AI is changing knowledge work.

Three key insights

Altman also published "Three Observations," explaining why AI is developing so rapidly:

  1. AI gets better as more computing power and data are available: The more resources are deployed, the greater the advances in intelligence.
  2. The cost of AI is falling fast: The price to use a certain level of AI falls by a factor of 10 every 12 months, meaning AI is becoming accessible to more and more people and businesses.
  3. Even small improvements in AI can deliver great value: A modest increase in AI capabilities can generate significant benefits, further driving investment in AI.

AI agents and the future of work

Altman expects that within 12-18 months, AI agents will be able to perform tasks that now take a junior software engineer 2-3 days. But this is just as true for junior marketers, for example.

In time, AI will be widely available for business applications at low cost. This will affect the labor market, especially in sectors where there are shortages now, such as insurance, healthcare and accounting. AI here can help with routine tasks and support work.

Exactly how big the impact will be is not yet clear. But that AI will change the way we work seems inevitable.

Why is this relevant?

Some see this as clever PR to attract investment, for others it is a realistic view. In any case, Altman has the right insights to paint a good picture of the AI developments we can expect in the next two years. Whether he is right will remain to be seen. But the speed of AI innovation remains high, and companies that prepare for it can benefit. What seems certain is that AI is going to change a lot in the coming years.

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Smart AI hacks for your ski vacation with ChatGPT

Are you going skiing next week? ChatGPT (or any other AI tool you use) can help make your winter sports more fun in multiple ways, from trip planning to entertainment along the way.

On the road: make the long drive more fun

The car ride to your favorite ski resort can be long, but with ChatGPT you can make your trip a lot more fun.

Entertainment for the whole family

  • Let ChatGPT create an interactive travel story with your family (or other company) as the main character.
  • Ask for a quiz on winter sports tailored to the level of the occupants.
  • Let AI build a road trip playlist based on your music taste.

Interactive games with ChatGPT

  • Ask ChatGPT for a new made-up game to play in the car, based on the number of participants and their ages.
  • Play an AI-driven guessing game such as "Which ski resort am I?", where ChatGPT asks yes/no questions until someone guesses the correct answer.
  • Have ChatGPT create a word chain where each word must fit within a winter sports theme.

Smart route planning & stopovers

  • Ask ChatGPT for rest areas with good food along your route, including parking options.
  • Use ChatGPT's interactive video to learn more about a landmark you pass along the way.
  • Take a picture of your surroundings and let ChatGPT tell you where you are and give fun facts about the location.

On the slopes: ChatGPT as your personal ski assistant

ChatGPT can help you plan your ski day in the best way possible.

Piste and weather advice

  • Get ChatGPT clothing advice based on the weather.
  • Ask ChatGPT for the best runs based on your skiing skills.
  • Have AI create a daily schedule with the least busy elevators and slopes.

Turn your ski videos into next-level memories

  • Let ChatGPT suggest captions and hashtags for your ski or après-ski content.
  • Use AI to create short video edit scripts for TikTok or Instagram Reels.

Explore your environment with AI

  • Use ChatGPT's image analysis to learn more about a mountain peak or ski resort by uploading a photo.
  • Ask AI to tell history and local stories about the region.

In the ski village: convenience & savings

After a long day on the slopes, you want to enjoy yourself without hassle. ChatGPT can help you with:

Finding local hotspots

  • Ask ChatGPT for après-ski or restaurant recommendations with specific criteria such as budget, cuisine or vegan options.
  • Let AI create a personalized food tour for the best après-ski snacks.

Useful vacation hacks

  • Let ChatGPT provide negotiating tips for discounts on ski passes or equipment.
  • Ask AI for translation help when ordering at a restaurant or renting skis.

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