Want to know or learn more about AI?

Our AI articles are dedicated to everything surrounding artificial intelligence and the impact it can have on various industries. We'll keep you up to date on what's currently going on in terms of developments.

How can you apply AI for your business so that it makes your operations easier and more productive? Learn all about the latest AI technologies, such as the multimodal Gemini model, ChatGPT and other AI tools that can be deployed.

We hope our articles will inspire you and give you strategic insights so you can start using AI, in a world where it is becoming increasingly important.

,

OpenAI launches ChatGPT-o1

OpenAI has launched the first version of their new 'Strawberry' series of AI models: ChatGPT-o1. This makes it the first company to move from AI Level 1 to Level 2. The name o1 can be seen as a reset (from the 'old' GPT-4 model of which Sam Altman previously stated 'it sucks') to the beginning of a new phase. 

What levels of AI are there?

According to OpenAI's vision of the development toward artificial general intelligence (AGI), this happens in 5 different stages:

  1. Conversational AI (such as ChatGPT-4 and current models of Claude, Gemini, Grok and Llama): Conducts natural conversations.
  2. Reasoning AI (ChatGPT-o1): Solves basic problems similar to someone at the level of a PhD student or who has earned a doctorate. AI outperforms 50% of humans on the tasks they are skilled at.
  3. Autonomous AI: Acts independently for extended periods of time without human intervention. AI outperforms 90% of humans on the tasks they are skilled at.
  4. Innovating AI: Develops new ideas and solutions. AI outperforms 99% of humans on the tasks they are skilled at.
  5. Organizational AI: The ultimate level of AI researchers where it performs tasks of an entire organization and outperforms 100% of its people. 

OpenAI expects to reach level 5 (AGI) around 2030, a little sooner or a little later!

agi steps Bloomberg

The difference between GPT-o1 and GPT-4o

 What makes GPT-o1 different from GPT-4o? Whereas with ChatGPT-4o (level 1) you get an answer almost immediately, these new level 2 models can think longer and incrementally to give better answers and follow instructions better. With the answer, you can also see what steps it followed and how long it took. Here you can see ChatGPT-o1 in action. I asked the infamous question "how many r's are in the word 'strawberry'? You can see how ChatGPT-4o and o1 handle this simple-seeming question that all AI models have so far failed to address.

chatgpto1

The performance of ChatGPT-o1

In various tests, ChatGPT-o1 showed impressive results: it solved 83% of the problems in the International Mathematics Olympiad qualifier, while GPT-4o achieved only 13%. In coding benchmarks, o1 outperformed 89% of participants in Codeforces competitions.

International Mathematics Olympiad qualifier ChatGPTo1

The o1 models use advanced reinforcement learning techniques. This allows them to refine their thinking process, try different strategies and even learn from their mistakes. OpenAI has also made great strides in the area of security. The o1 preview model scored 84 on one of OpenAI's most difficult jailbreaking tests, compared with just 22 for GPT-4o.  

Getting started with ChatGPT-o1

If you have a Plus or Teams subscription, you can now use ChatGPT-o1 by selecting 'o1 preview' or 'o1 mini' in ChatGPT at the top. Don't go all out right away, as o1-preview has a limit of 30 messages per week, while o1-mini has a limit of 50 messages per week.

Try o1 especially for complex tasks or multi-step problems to experience the differences and get an idea of where this development is going. In this first preview version, several features of ChatGPT-4o are still missing, such as the voice feature, accessing the Internet, invoking GPTs and uploading files and images.

OpenAI indicates that these features will be added soon. For now, it is still best to use the ChatGPT-4o version for the tasks where you need it. With the introduction of these "self-thinking" AIs, we are entering a new phase where we can use AI for more complex tasks and the outcomes will become much better. This gives us very interesting opportunities, but also challenges to adapt our role and way of working to this. 

Invitation to monthly AI inspiration sessions

We would love to take a look at the most important AI developments with you, discuss the latest news and updates, share experiences, give you concrete tools, you can ask questions and spar with us.

Do you enjoy being a part of this as well? Then sign up.

Banner Online AI inspiration session
/by
, ,

Claude introduces Artifacts: A new way to create interactive content

Anthropic, the company behind the popular AI chatbot Claude, has introduced a brand new feature: Artifacts. This addition allows users to create different types of interactive content through simple text prompts. The generated content then appears in a separate window next to the main chat, providing an uncluttered workflow. With Artifacts, users can not only quickly create content, but also easily edit, publish and share it via a Web page. If you do a lot of content creation, this gives you many advantages.

What are Artifacts?

Artifacts are essentially interactive content modules generated by Claude. With a simple text prompt, you can get complex output such as interactive presentations, websites, diagrams and even code snippets. This makes it a powerful tool not only for individual users, but also for teams working on different projects.

With Artifacts, Claude takes an important step in the development of their model, which is increasingly committed to interactivity and ease of use. Where advanced knowledge of code or web development was previously required, users can now create valuable different types of content with minimal effort and technical know-how.

What can you make with Artifacts?

Artifacts are flexible and suitable for various types of content. Here are some applications in which Artifacts can be used:

  1. Documents (in Markdown or plain text): For creating easy-to-read and edit text documents ideal for reports, notes or manuals.
  2. Websites (single HTML pages): Artifacts can generate simple HTML web pages. These contain all the necessary HTML, CSS, and even JavaScript in one file, making it easy to quickly publish a website without the need for extensive setup.
  3. Diagrams and flowcharts: Visual representations of processes and structures are valuable in many industries, such as project management and software development. With Artifacts, you can quickly generate and customize these diagrams.
  4. Interactive React Components: Want to add an interactive feature to a website, such as a quiz, a form or a mini-game? Artifacts can generate code snippets that can be easily integrated into React.
  5. Code snippets: Programmers can use Artifacts to quickly generate code that performs specific functions. This can range from small scripts to complex modules that fit into a larger project.
  6. Scalable vector graphics (SVG): For graphic designs, Artifacts offers the ability to create scalable vector graphics. These images are ideal for websites and apps because they can be scaled without loss of quality.

How do you create an Artifact?

Creating an Artifact is simple and quick. You begin by starting a conversation with Claude, in which you upload one or more files that serve as the basis for the content you want to create. Next, you instruct Claude to create a specific type of "content. This can be an interactive report, a mini-game or even a complete design.

Once Claude has enough information, usually more than fifteen lines of text, he gets to work generating the Artifact. What's special about Artifacts is that the content functions independently; you don't need context from the rest of the conversation to understand or use the Artifact. This makes it easy to reuse or modify later.

The result appears in a separate window on the right side of the main conversation. Here you can immediately view the visual output, analyze the code or make adjustments.

Examples of the use of Artifacts

Let's discuss some concrete applications of Artifacts:

  • Say you are working on a marketing campaign and you want to create an interactive presentation that guides customers through a product or service in a visual way. Instead of spending hours creating a PowerPoint presentation by hand, you can use Claude to input a few text prompts and have an interactive presentation generated.
  • Are you a developer who needs a quick prototype of a new Web page? Simply upload your wireframes or ideas to Claude, and he can create an interactive web page with React components and scalable SVG images.
  • Need complex diagrams for a presentation or report? Claude can create visual diagrams based on simple instructions that clearly depict processes and can be effortlessly modified.

How do you edit and use Artifacts?

One of the most impressive features of Artifacts is the ability to edit and extend content. You can easily ask Claude to make changes to a generated Artifact, such as adding an additional function to a React component or adding more detail to a diagram. These changes appear immediately in the Artifact window, making your workflow smoother.

In addition, there is the ability to store and manage multiple versions of an Artifact. This gives users the flexibility to go back to previous versions or compare multiple versions of the same Artifact.

Publishing and sharing Artifacts

Another useful feature of Artifacts is the ability to publish them. This is done through a unique Claude URL, which you can share with others. This makes collaboration and gathering feedback especially easy, as anyone with the URL can view it.

One minor limitation is that you cannot embed the Claude URL within your own Web site, which can be annoying for some users.

Remixing of Artifacts

When you share an Artifact, others can also copy and use it. This is done through the "Remix Artifact" button, which allows users to copy the content to their own Claude environment. Here they can make adjustments and reuse the content completely as they wish.

While this is a great way to collaborate and share knowledge, it can be a drawback for some users that this feature cannot be turned off. It means that your work can always be copied and then modified by others without your permission. This is especially something to consider with sensitive or copyrighted content.

The future of content creation with Artifacts

Artifacts offers unprecedented opportunities for creating, editing and sharing interactive content. Whether you work in marketing, software development or design, this tool can significantly speed up and simplify your workflow. By using AI, such as Claude, even users with no technical background can create complex content that looks professional and functions perfectly.

Want to discover for yourself how Artifacts works? Check out an example of an interactive page created with Artifacts based on a few simple prompts .

In addition, you can watch this video for a comprehensive introduction to Artifacts and all the features this new feature offers.

Invitation to monthly AI inspiration sessions

We would love to take a look at the most important AI developments with you, discuss the latest news and updates, share experiences, give you concrete tools, you can ask questions and spar with us.

Do you enjoy being a part of this as well? Then sign up.

Banner Online AI inspiration session
/by
,

Amazon is going to upgrade Alexa with Claude: What can we expect?

According to a recent report from Reuters, Amazon is about to roll out a major upgrade for their popular voice assistant Alexa. The new version, scheduled for October 2024, will largely run on Anthropic's Claude's AI models instead of Amazon's own AI. This choice does not come out of the blue; Amazon's in-house AI models failed to meet high expectations, so the company decided to go in a different direction.

Two versions of Alexa: Remarkable and Classic

With the upcoming upgrade, Alexa comes in two variants. The "Remarkable" version will cost between $5 and $10 per month. This version offers advanced features such as making longer calls, handling more complex requests and enhanced home automation. It targets users who want to get more out of their smart home experience and voice assistant. For users who prefer not to incur additional costs, the "Classic" version of Alexa remains available for free, but without the new premium features.

Can Amazon finally turn a profit with Alexa?

One of Amazon's biggest challenges is generating revenue with Alexa. Despite wide adoption of the voice assistant, the company has yet to capitalize on it. The introduction of a paid version of Alexa appears to be an attempt to address this problem. Still, the question arises as to whether users are willing to pay for a service that has been free for years. While the new features could certainly be valuable, Amazon will have to demonstrate that this upgrade is worth the subscription fee.

A logical choice for Claude

The fact that Amazon chose Anthropic's Claude instead of their own AI models says a lot about the direction the company is taking. Amazon already invested $4 billion in Anthropic in 2023, making this collaboration not entirely unexpected. Amazon's choice seems like a strategic move, especially now that Apple has chosen OpenAI to give Siri a much-needed upgrade. Amazon's move to Claude could even foreshadow a possible acquisition of Anthropic by Amazon, which would further strengthen their position in the AI market.

A new AI battle between the tech giants?

What this move shows above all is that major tech companies are increasingly focusing on improving their voice assistants using the latest AI technologies. Whereas Apple and OpenAI are working together to revive Siri, Amazon is opting for a similar strategy with Claude. It's an interesting development, especially since Amazon was once one of the first to launch a voice assistant, but has since struggled to keep up with the AI race.

However, Alexa's upgrade could well mean that Amazon is repositioning itself as a major player in this growing market. The question now is whether users will be willing to pay for these new features and how competitors such as Apple and Google will respond.

Invitation to monthly AI inspiration sessions

We would love to take a look at the most important AI developments with you, discuss the latest news and updates, share experiences, give you concrete tools, you can ask questions and spar with us.

Do you enjoy being a part of this as well? Then sign up.

Banner Online AI inspiration session
/by

Rather listen than read? ElevenLabs Reader

Do you spend a lot of time at the computer, reading information such as articles, emails or newsletters? Then you know how tiring that can be and how much time it can take. But what if, instead, you could listen to that information when you're on the road, for example?

The ElevenLabs Reader app, now available in the Netherlands, makes this possible. With this innovative app, you can easily convert all your reading material to audio, so you don't have to miss a thing even when outside or traveling.

What can the ElevenLabs Reader app do?

The ElevenLabs Reader app is designed to make life easier for people who prefer listening to reading. Imagine you receive an article or a long e-mail message, but don't have time to go through it right away. With this app, you can just have it read to you while you are busy doing other things. This is ideal if you are on the go or while traveling and exercising.

With the app, you can easily convert all kinds of texts to audio. Whether it's articles, PDF files, e-books, or even a newsletter you just received, just enter the text or upload a file, and the app does the rest.

Flexibility in voices and use

One of the unique features of the ElevenLabs Reader app is its extensive voice library. You can choose from a large number of voices, each with its own tone and style. In addition, the app even offers the ability to record your own voice. Imagine being able to listen to personal messages in your own voice. It doesn't get any more personal than that!

For those who prefer a nostalgic twist to their listening experience, the voices of famous actors and artists are also available, such as Judy Garland and James Dean. This makes for a unique and unforgettable experience.

Easy to use on the go

As mentioned above, it is ideal not only for home but also on the go. One of the advantages is that you can download files to listen to them offline. This means that you are not dependent on an Internet connection to access your content. This makes it possible, for example, to continue listening to your favorite articles or e-books during a long train journey or flight. Moreover, you can easily share the audio with friends or colleagues so that they too can benefit from the content you are listening to.

An intuitive user experience

The interface of the ElevenLabs Reader app is designed with usability in mind, this makes it nice to use. It is easy to navigate through the app and you can get started quickly, regardless of your technical knowledge. The app aims to make your listening experience as enjoyable as possible.

Invitation to monthly AI inspiration sessions

We'd like to take a look at key AI developments with you. During the session

Do you enjoy being a part of this as well? Then sign up.

 

Banner Online AI inspiration session
/by
,

Everyday AI Applications: How we at NXTLI use AI in our work

More and more, we get the question: How does NXTLI use AI during daily operations? Indeed, AI has become an integral part of our work, and we are constantly discovering new ways to use it smarter. For example, we recently developed Liza our caption creator and Ian our chatbot (bottom left of this page).

Because we love using it and get many benefits from using AI, below we share some concrete examples from our work over the past week, for tasks we use AI for. Maybe this could be useful for your organization too!

Content creation with AI

This week we held an extensive brainstorming session with one of our "AI colleagues" using ChatGPT's voice feature. Not only is this tool ideal for having conversations, but it can also be used to interview yourself. This is a great way to quickly come up with and refine content ideas. In the end, we used AI to create a detailed content plan that fully aligned with our strategy and goals.

We are also training a new AI tool for creating content plans based on data and our content strategy. This tool will soon be available to our clients so that they can also harness the power of AI in their content creation.

Collaboration and project management

AI also helps us streamline collaborations. For example, this week we used AI to refine a collaboration proposal and summarize consultation notes. It also automatically lists tasks after each meeting so we know immediately what next steps are needed. This provides a clear workflow and prevents important tasks from being overlooked.

Translations, text checking and image editing

Another practical example of AI applications are translation and text checking. Where you would normally spend time rewriting and checking text, AI makes this happen within seconds. We also use various AI tools for image creation and editing that speed up and simplify our creative processes.

For video edits, we use AI to edit and subtitle webinars. This is not only time-efficient, but also ensures consistent output that fits within our brand's tone of voice.

AI as a technical problem solver

A less obvious example: AI as a technical assistant. When we ran into a login problem with a MacBook, we didn't have to endlessly dig through forums or call Apple's customer service. Instead, ChatGPT provided us with a solution within seconds. This saved us a lot of time and frustration.

AI continues to expand

Whether it's data analysis, creating reports, or optimizing our content strategy, AI tools play a central role in our work process. And with lightning-fast developments, we are constantly expanding our applications.

Do you also want to use AI more effectively in your work?

During our AI inspiration session on Sept. 27, we'll show you how to use AI to save time and work more efficiently. We'll discuss concrete examples and help you determine which tasks AI can be most beneficial for.

Register now and discover the possibilities of AI for your business!

Banner Online AI inspiration session
/by
,

Apple Event Sept. 9, 2024: All about the iPhone 16 and the future of AI

Today, Monday, Sept. 9, 2024 is the day: Apple is hosting its highly anticipated Apple Event, where the world will learn about the iPhone 16 and other new Apple products. Every year, Apple manages to wow the tech world with the latest gadgets, and this edition promises to be no exception. What can we expect from the iPhone 16, the Apple Watch and AirPods? And what role will AI play in Apple's future?

iPhone 16: A revolution with the A18 chip and Apple Intelligence

The iPhone 16 takes center stage at this event and brings with it some major innovations. One of the biggest upgrades is the introduction of the A18 chip, which will power all iPhone 16 models. This powerful chip is the backbone of Apple Intelligence, a new AI platform that brings advanced capabilities such as image and voice recognition to the iPhone.

The iPhone 16 Pro models get larger screens (6.3 inches and 6.9 inches) and come equipped with a 48MP ultrawide camera, making them ideally suited for photography enthusiasts and content creators. The base versions of the iPhone 16 also get a new design, with a vertical camera setup that is both stylish and functional.

The first steps in AI: Apple Intelligence

Apple has already hinted that the iPhone 16 will be the first major step in the use of AI, with the introduction of Apple Intelligence. This platform integrates various AI features into the everyday use of the iPhone. For example, consider improved Siri, which will have a new level of personalization and interaction thanks to AI. Siri will feature a glow effect around the screen, which is not only a visual improvement, but also shows that the assistant can support you.

In addition, users can count on basic AI features such as image recognition, which will allow the iPhone to recognize objects and faces even better. AI-generated content and improved speech recognition are also among the possibilities, which will make the iPhone even more intuitive to use.

What the future holds: iOS 18.1 and further AI capabilities

While the launch of the iPhone 16 is impressive, the real power of Apple Intelligence will likely not be fully realized until the rollout of iOS 18.1 in October 2024. With this update, advanced AI features such as text rewriting, automatic recording of phone calls, and their transcription are expected. Furthermore, we will see improved image generation and advanced image analysis, which, for example, will allow you to automatically categorize or enhance photos.

Another exciting development is the even smarter and more personalized version of Siri in iOS 18.1, which continues to be developed in collaboration with OpenAI. This new Siri version promises to make interactions even smoother and will be able to support users in unique ways, such as by making suggestions based on your habits and preferences.

Apple Watch and AirPods: small but beautiful

In addition to the iPhone 16, there are also likely to be interesting updates to the Apple Watch and AirPods. The Apple Watch will get a slimmer design, with a possible option for a larger 49mm model. This new size will be of particular interest to users who prefer a larger and brighter screen, for example for reading notifications or using fitness apps.

The AirPods will have an improved design that is both stylish and ergonomic. There are rumors that the new AirPods will fit better and can make sound even clearer. The focus on user experience in particular seems to be central to this, with rumors of even better noise cancellation and sound quality.

Should you upgrade to the iPhone 16?

For many people, the question will be whether it is worth upgrading to the iPhone 16. This obviously depends on your current device and whether you need the latest features. If you use the camera a lot, the improvements in the Pro models will definitely be worth it. However, the combination of the A18 chip and Apple Intelligence's AI features also promise a lot in terms of productivity and ease of use.

It is important to note that Apple Intelligence will not be available in the European Union for the time being. Due to the Digital Markets Act (DMA), Apple has suspended the introduction of certain AI features in the EU. This may affect your decision to switch immediately, especially if you are interested in the AI capabilities that will not become fully available until later.

How do you follow the Apple Event?

Don't want to miss anything about the launch of the iPhone 16 and other Apple products? The Apple Event on September 9, 2024 can be followed live from 7 p.m. Dutch time via Apple's official channels, such as their website and YouTube. Be ready to watch all the announcements live and be among the first to know the latest news.

Invitation to monthly AI inspiration sessions

We would love to take a look at the most important AI developments with you, discuss the latest news and updates, share experiences, give you concrete tools, you can ask questions and spar with us.

Do you enjoy being a part of this as well? Then sign up.

Banner Online AI inspiration session
/by
, ,

Cursor: The AI tool that makes coding accessible to everyone

An important new update for "coders" us or people who like to build apps or software. Cursor, a new tools makes it easier than ever to build your own software, even without deep technical knowledge. One AI tool that attracted a lot of attention this past week is Cursor. Designed specifically for coding, this new AI chatbot allows both experienced programmers and beginners to write functional code in a short amount of time.

What makes Cursor unique?

Cursor combines the power of a developer environment with the usability of an AI chatbot. Whereas tools such as ChatGPT are mainly focused on general word processing, Cursor is specifically designed to support programmers in writing code. This makes the tool ideal for people who want to build their own software or apps, but do not yet have the knowledge or experience to do so without help.

What makes Cursor truly unique is its integration with popular AI models such as Claude 3.5 Sonnet and GPT-4. These models help users turn ideas into functional code at lightning speed. Within minutes, a simple concept can turn into a working application, without the user having to understand all the details of coding themselves.

In addition, Cursor is based on the highly popular platform Microsoft Visual Studio Code, a code editor used by millions of programmers worldwide. This integration means users can quickly and easily make changes to their code and troubleshoot problems, all within the same environment.

Who is Cursor intended for?

What makes Cursor so powerful is that it makes coding accessible to everyone. Whether you are an experienced programmer who wants to work faster or someone just starting to code, Cursor helps you develop software efficiently.

A striking example is the story of an eight-year-old girl who developed her own app with the help of Cursor. This shows how user-friendly and powerful the tool is: even children can use it and bring their creative ideas to life.

Why do companies choose Cursor?

With more than 30,000 paying customers, including employees of companies such as Perplexity, Midjourney and OpenAI, Cursor has quickly proven itself as a reliable tool for software development. Companies choose Cursor because of the speed and simplicity with which ideas can be turned into working software. The AI support in Cursor allows complex projects to be completed with fewer errors and less effort, ultimately leading to a more efficient development cycle.

In addition, the seamless integration with the Visual Studio Code editor is a big advantage for programmers who are used to working with that environment. They can start coding right away without having to learn a new interface or drastically change their workflow.

The future of coding with AI

Tools like Cursor show that the future of software development is changing rapidly. Whereas coding used to be a skill mainly reserved for "technerds," it is now something anyone with a good idea can pick up. The combination of AI and user-friendly development environments such as Cursor ensures that the threshold for software development is becoming lower and lower.

Take a leap forward in your marketing AI transformation every week

Every Friday, we bring you the latest insights, news and real-world examples on the impact of AI in the marketing world. Whether you want to improve your marketing efficiency, increase customer engagement, sharpen your marketing strategy or digitally transform your business. 'Marketing AI Friday' is your weekly guide.

Sign up for Marketing AI Friday for free.

Marketing AI Friday
/by
, ,

Google launches new Gemini versions, Gems and Imagen 3: What does this mean for the future of AI?

Google continues to develop new AI solutions and this week introduced multiple updates to their Gemini models, personalized assistants called Gems and improved image generation with Imagen 3. These new developments show how Google continues to expand the functionality of their AI systems, taking a step forward in a rapidly changing market.

New Gemini versions: Flexibility and performance

Google has announced three new versions of their Gemini AI models, each with unique features and applications.

Gemini 1.5 Flash-8B

A more compact model that is still powerful enough for multimodal applications and processing large amounts of information. This model can summarize long texts, which is useful for companies that want to get a quick overview of extensive documents or data.

Gemini 1.5 Pro

Is designed for more specialized tasks, such as coding and complex jobs. Companies that deal a lot with technical issues or custom solutions can benefit from the improved performance of this model.

Gemini 1.5 Flash

Gemini 1.5 Flash has shown major performance improvements on several internal benchmarks. This model can be especially valuable for organizations looking to use AI for fast and efficient problem-solving tasks.

All of these models are available through Google AI Studio and the Gemini API, allowing developers and companies to test and customize them for their specific needs. These updates are labeled with the date "0827" to avoid confusion with earlier versions. On Sept. 3, the older Gemini 1.5 Pro Exp 0801 model was automatically replaced with the new 0827 version.

Creating your own AI assistants with Gems

In addition to the new Gemini models, Google is also introducing Gems, a new tool that allows users to create their own AI assistants. These personalized AI experts can be tailored to specific tasks or topics, similar to the customization features in tools such as ChatGPT, Microsoft's Co-pilot, and Claude. Gems makes it possible to create AI assistants specifically tailored to a user's workflow, which can significantly improve efficiency.

Google has also developed ready-to-use Gems, such as a brainstormer, a career advisor, a programming partner, and a writing editor. These preconfigured assistants can be used immediately for common tasks and are ideal for users who want to get started quickly.

We also tested our AI colleague Liza with Gems. Although easy to set up, the capabilities and results were disappointing for now. We will test this further and continue to monitor Gems developments.

Currently, Gems are only available to paying users of Gemini Advanced, Gemini Business, and Gemini Enterprise.

Image generation with Imagen 3

In addition to the Gemini updates and Gems, Google is also launching Imagen 3, a new version of their image generation model. Imagen 3 allows users to create images based on text prompts, allowing for a wide range of styles, such as photorealism, oil painting, and even clay animations.

This enhancement positions Google as a strong competitor to image generation platforms such as DALL-E 3, Midjourney, and Flux. Unfortunately, Imagen 3 is not currently available in the Netherlands, but this new functionality is expected to be rolled out worldwide soon.

What do these developments mean for businesses?

With the launch of these new AI applications, Google shows how committed they are to developing powerful tools that help organizations work faster and more efficiently. Whether it's improving word processing capabilities with Gemini, creating custom assistants with Gems, or generating high-quality images with Imagen 3, these innovations offer many opportunities for businesses.

Google's ongoing development of AI shows that we are only at the beginning of what is possible. The next step for organizations is to properly integrate these tools into their existing processes and train staff to use AI responsibly and effectively.

Take a leap forward in your marketing AI transformation every week

Every Friday, we bring you the latest insights, news and real-world examples on the impact of AI in the marketing world. Whether you want to improve your marketing efficiency, increase customer engagement, sharpen your marketing strategy or digitally transform your business. 'Marketing AI Friday' is your weekly guide.

Sign up for Marketing AI Friday for free.

Marketing AI Friday
/by
, ,

OpenAI aims for big 'Strawberry' release this fall

The world of artificial intelligence is not standing still. While many companies are just starting to use AI, OpenAI already seems to be ready for the next big step. Rumors abound about what their next development will bring, and more and more eyes are on an upcoming release Strawberry.

According to a recent article by The Information, OpenAI is working on a new GPT version that builds on previous models, focusing on better problem-solving skills and better reasoning. If they succeed in this, it could give them another big lead in the race for the most advanced AI technology.

What can we expect from Strawberry?

Strawberry is seen as a big step forward from current AI models, such as GPT-4. In particular, it is said to be better at solving complex mathematical problems, providing assistance in strategic planning and even in tasks that require human logic, such as solving puzzles. These improvements focus on deeper and more accurate reasoning, which is essential for more challenging tasks.

When is Strawberry coming out?

Although the full release of Strawberry is probably not expected until 2025, a beta version will be available as early as this fall. This will give users and companies a chance to experiment with the model in advance, while OpenAI continues to work on refining the technology.

What makes Strawberry different from GPT-4?

One notable difference from earlier models is that OpenAI's Strawberry is given more time to arrive at answers. Whereas GPT-4 and other similar AIs provide quick answers, Strawberry is designed to think more deeply about complex problems. This means that the model will be able to provide more accurate and reasoned answers to complex questions.

OpenAI and responsible use of AI

In the quest for increasingly sophisticated AI models, OpenAI is also keeping an eye on safety and accountability. CEO Sam Altman recently announced a partnership with the US AI Safety Institute to ensure that new AI models, such as Strawberry, are thoroughly tested before widespread deployment. This demonstrates the importance of careful development and responsible use of AI.

What is the impact of this new generation of AI?

While it is not yet clear how big the impact of Strawberry will be, it is clear that new AI systems such as these will continue to change the way we work. They offer promising opportunities for innovation and efficiency, but they will also affect roles and tasks within organizations. It is therefore wise to keep a close eye on these developments and consider how your company can prepare for these changes.

Looking ahead to Orion

In addition to Strawberry, OpenAI is also developing a new AI model called Orion. This project should ensure that OpenAI is even further ahead. Interestingly, Strawberry is playing an important role in the development of Orion by generating the training data needed to improve this model.

The future of AI is brimming with possibilities, and with releases like Strawberry and Orion, OpenAI shows that they continue to innovate. For companies and users following this technology, this could mean another big step in how AI impacts our daily lives.

Take a leap forward in your marketing AI transformation every week

Every Friday, we bring you the latest insights, news and real-world examples on the impact of AI in the marketing world. Whether you want to improve your marketing efficiency, increase customer engagement, sharpen your marketing strategy or digitally transform your business. 'Marketing AI Friday' is your weekly guide.

Sign up for Marketing AI Friday for free.

Marketing AI Friday
/by
, ,

Why the importance of AI policy and training is increasing

In recent years, the influence of artificial intelligence (AI) in the workplace has grown exponentially. According to the 2024 Annual Work Trend Index, 75% of employees now use AI at work. Interestingly, 46% of these users have only started using AI tools within the past six months. This means that a large proportion of workers had to get used to AI in a short period of time, without much experience or guidance.

Despite this rapid adoption of AI in business, the 2024 State of Marketing AI Report reveals that 75% of companies do not yet offer internal AI-focused education or training. Less than 40% of organizations have a clear AI policy in place. This means many employees are using AI without actually really knowing how to use it properly, which can lead to unknowingly sharing trusted information and not using the tools correctly.

So why is an AI policy so important?

Using AI without clear policies carries risks. Without agreements or guidelines, employees may unknowingly deploy tools in ways that do not align with business strategy or may even harm the company. AI, when applied correctly, is a powerful tool to increase efficiency and drive innovation. But without a proper plan or clear agreements, its use can have just the opposite effect.

An AI policy provides structure and clarity within the organization. It helps teams better understand which tools may or may not be used and how to use these tools effectively and responsibly. Such a policy can include agreements about:

  • Which AI tools may be used.
  • How data is processed and secured.
  • What ethical guidelines apply when using AI.

Developing an AI policy doesn't have to be complicated. We have a free template you can use. By adapting it to your organization's specific needs, you can quickly create a good policy that will help integrate AI responsibly into your daily processes.

What AI tools are commonly used?

An important part of an effective AI policy is understanding what AI tools are being used within your organization and what agreements have been made about them. Many companies do not have a clear overview of the tools their employees are using. This lack of overview can lead to unnecessary risks.

According to the recently released third edition of the Top 100 Gen AI Consumer Apps, the market for AI tools is still going strong. Nearly 30% of the companies listed are new since the previous report in March 2024. This rapid change demonstrates how dynamic the market is and shows how necessary it is for companies to constantly keep abreast of new developments.

A useful starting point for organizations is to look at the most widely used AI tools. The Top 50 AI Tools list provides a good overview of the tools that are currently popular, both for Web users and mobile apps. By reviewing this list, you can better determine which tools are right for your team and what training is needed to deploy them effectively.

A future with AI requires a good AI policy

AI offers unprecedented opportunities for businesses, but without proper guidelines, its use can quickly spiral out of control. Creating an AI policy and providing targeted training to employees are essential steps to deploying AI in a safe and responsible manner. By streamlining and guiding the use of AI tools within your team, you will ensure that your organization takes full advantage of the benefits of this technology without losing sight of the risks.

Consider establishing an AI policy and offering appropriate training. That way you'll be ready for the future, when AI will play an even bigger role in the workplace.

Take a leap forward in your marketing AI transformation every week

Every Friday, we bring you the latest insights, news and real-world examples on the impact of AI in the marketing world. Whether you want to improve your marketing efficiency, increase customer engagement, sharpen your marketing strategy or digitally transform your business. 'Marketing AI Friday' is your weekly guide.

Sign up for Marketing AI Friday for free.

Marketing AI Friday
/by