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Our AI articles are dedicated to everything surrounding artificial intelligence and the impact it can have on various industries. We'll keep you up to date on what's currently going on in terms of developments.

How can you apply AI for your business so that it makes your operations easier and more productive? Learn all about the latest AI technologies, such as the multimodal Gemini model, ChatGPT and other AI tools that can be deployed.

We hope our articles will inspire you and give you strategic insights so you can start using AI, in a world where it is becoming increasingly important.

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OpenAI podcast with Sam Altman on GPT-5 and AI in everyday life

With the launch of their own podcast, OpenAI has opened a new channel to delve deeper into the impact of artificial intelligence. In the first episode, CEO Sam Altman himself joins host Andrew Mayne for a conversation about parenting, the future of GPT-5, and what still sets us apart as humans in a world full of AI.

AI as a daily companion

Altman immediately gives a personal example of how ChatGPT has become intertwined with his daily life. As a young father, he uses the model to ask questions about baby care, sleep routines and development. Not because he has no other resources, but because it is fast, smart and surprisingly empathetic.

That detail says a lot about how AI is positioning itself in users' lives. It is no longer a stand-alone application, but an extension of how we think, search and decide. Furthermore, Altman expects that children growing up now will take AI for granted, as if it was always there.

The route to GPT-5 (and beyond).

According to Altman, GPT-5 is coming this summer. Still, he cautions that the difference from earlier models is becoming increasingly diffuse, precisely because updates are ongoing these days. What matters now is not the jump between versions but the reliability and consistency of the system you deploy.

For marketing teams integrating AI tools into their processes, this means you can't blindly rely on "version numbers." To know which model is best to use, you need to understand how a model reasons, what tradeoffs it makes and how your output is affected by inputs.

Trust and transparency as a strategic foundation

Another notable point in the conversation is Altman's outspoken stance around privacy and advertising. He explicitly mentions that OpenAI opposes practices that store or commercially exploit user data in undesirable ways. He also emphasizes that ads, should it ever come to that, should never influence the output of the model.

New devices for a new era

Also interesting is OpenAI's collaboration with Jony Ive, former Apple designer, on a more intuitive AI device. The underlying idea is that our current hardware was built before the AI revolution. Interfaces are not tailored to how we interact with models like ChatGPT today. This aligns with how users will soon search for information, consume content and experience brands.

Imagine if voice, context and location start playing as big a role in your marketing strategy as SEO and social do now. Then you need to consider how AI affects user control as early as the design phase of your campaigns.

Human skills remain valuable

Finally, Altman shares a message that goes to the heart of good marketing: technology is powerful, but human skills remain crucial. Creativity, empathy and resilience, he says, are skills to be nurtured precisely in a world where AI is increasingly taking over.

Take a leap forward in your marketing AI transformation every week

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Midjourney moves into video and comes under fire

Creative AI tool Midjourney has made the move to video. With the introduction of its first video model, V1, users can now animate static images into fluid visuals. In doing so, Midjourney is opening new doors for visual content, but at the same time ending up in a legal dispute with big names like Disney and NBCUniversal.

From still to moving in one click

At the heart of Midjourney's new feature is simplicity: select a generated image, click "Animate," and the tool generates a short video. This requires no complicated prompt or external software. And perhaps more importantly, this feature is already available for the $10 subscription, making it immediately accessible to a large group of users.

The generated videos are distinguished by their style. Where many AI tools still struggle with realistic animation, Midjourney feels handcrafted. The transition from image to video retains the character and visual language of the original design. That's precisely what makes it interesting for content professionals: you can create visual stories with a consistent level of style previously achievable only with manual production.

Image model V7: more control and personalization

The video feature does not stand alone. Midjourney has also updated its image model to V7, allowing for more control and consistency. An overview of the new features:

  • Omni-Reference: work with reference images for consistent characters or objects - useful for recurring formats or branding.
  • Personalization Profiles: teach the model your preferences based on choices between sample outputs.
  • Style References: give a visual style to your prompt by using existing images.
  • Draft Mode: allows images to render up to ten times faster in a dynamic, live stream.

All these features can also be combined with the new video feature. That means: you start with a visual profile that fits your brand, you generate images in your own style, and you immediately bring them to life in video format.

Legal storm: clash with Disney and NBCU

At the same time, Midjourney faces a serious challenge. Disney and NBCUniversal have filed a lawsuit for alleged copyright infringement. They accuse Midjourney of using images of popular characters such as Elsa, Darth Vader and the Minions without a license.

The studios' demand is clear: damages and a break from the video feature until better copyright protection is in place. They blame Midjourney for ignoring earlier warnings and point to the relatively small company's lack of legal resilience.

Bottomless pit of plagiarism

This case goes beyond just Midjourney. Major studios increasingly view generative AI as a threat to their IP. They call AI models "bottomless pits of plagiarism." That shows how vulnerable these kinds of tools are as long as there are no clear rules about what is and is not allowed.

What does this mean for marketers?

The timing of the update and the lawsuit is no coincidence. While tools like Midjourney are lowering the creative bar, there is simultaneously more pressure for ethical and legal use. For marketers, this means: you can indeed work faster, more creatively and visually stronger but stay aware of where your images are coming from and how you are deploying them.

For now, the video feature just remains available. And if you deploy Midjourney with an eye for style and responsibility, it can be a valuable accelerator in your content strategy. Especially now that visual formats such as shorts and reels are dominant in online communications.

Take a leap forward in your marketing AI transformation every week

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When do you use which ChatGPT model?

Do you work with ChatGPT on a daily basis and keep doubting which model to select? You're not the only one. OpenAI now has a wide range of models, each with its own character, speed and price tag. But how do you know which model is right for your task?

The three main types of ChatGPT models

OpenAI's models can be broadly divided into three categories. Each type is suitable for a different type of work. The chat models are ideal for daily content creation, brainstorms or customer interaction. The reasoning models are great for strategic thinking and complex analysis. And the lightweight models are perfect for bulk production or rapid iterations. Knowing which model is best to use when makes your work more efficient and avoids frustration.

Chat models: versatile and easy to use

Are you working on copy, ideas, creative assignments or general prompts? Then you'll be fine with the standard chat models.

  • GPT-4o is currently the all-around favorite. Fast, versatile and suitable for text and images.
  • GPT-4.1 excels at following complex instructions, especially in development tasks.
  • GPT-4.1 mini is a lighter, faster version ideal for standard tasks without much depth.
  • GPT-4.5 preview offers more room for creativity, but is still in the testing phase.

For most marketers, GPT-4o will be the best choice. It is stable, fast and flexible enough for a variety of tasks.

Reasoning models: if you're looking for more depth

Sometimes you don't need quick output, but content sharpness. Think of strategic plans, educational content or complex data analysis. In that case, reasoning models such as o3 and o3-pro are a better alternative.

  • o3-pro is the most powerful model available today. It reasons sharply, processes complex queries and provides reliable results. Disadvantage: it is somewhat slower and less suitable for visual tasks.
  • o3 offers almost the same power, but with a little more speed. Ideal for brainstorms or multilayered prompts that need to be logically structured.

Use these models when accuracy and structure are more important than speed.

Light and fast: the models for bulk production

Do you need speed, work with large volumes or are looking for cost optimization? Then the o4-mini models are your best friends.

  • o4-mini scores well on visual reasoning, simple code and repeatable tasks. The model combines speed with solid output at a favorable price.
  • o4-mini-high offers a small quality improvement for visual or technical questions.

These models are ideal for automated campaigns, internal tools or large-scale content generation.

Take a leap forward in your marketing AI transformation every week

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Behavior change for effective AI in marketing teams

How do you actually deploy AI smartly within your marketing team? And how do you make sure your team is not left behind, but takes the lead themselves? During the May 30 webinar Marketing AI in Practice 2025, Michiel Schoonhoven sat down with behavioral psychologist and AI expert Sanne Cornelissen. The webinar was full of insights about the latest AI developments and about the crucial role of human behavior in a world where AI is becoming more and more natural.

AI as a colleague: hype or reality?

In the past year, we saw an explosion of new applications. Multimodal AIs such as Gemini or ChatGPT can now generate not only text, but also images, voice and video. AI agents even go a step further: they can independently pursue goals, invoke applications and collaborate with other agents. This sounds futuristic, but this development is closer than you think.

Yet the biggest challenge is not in the technology, but in adoption. As Sanne rightly points out, "Using AI means working differently. And that is often the hardest part." Many companies want to do something with AI, but struggle with the question: how?

From knowing to doing: behavioral psychology as a bridge

Sanne's expertise is on the behavioral side of AI. She sees that many organizations remain stuck in knowledge. They see demos, read updates, but fail to make the translation to daily use. According to her, successful use starts with a positive first experience. When deploying AI for the first time, it should produce something immediately. Think of a small task that is faster or easier than usual. That motivates you to explore further.

Next, it's important to keep experimenting. Not every prompt works right away, and not every application connects directly to your work process. Yet it is precisely in that experimentation that lies the key to understanding where AI really adds value. Ultimately, it's about habit change: AI must become as natural as opening your mailbox. Only then will it truly become part of the workday.

Sanne elaborates on these insights in her book Me, Myself & AI, published in mid-May and of interest to companies and professionals who want to make AI human and workable.

Organizations are becoming AI-first, what does that mean for you?

During the webinar, Michiel emphasized that more and more companies are positioning themselves "AI-first. Internal guidelines are changing, tools are becoming mandatory, and employees are being encouraged (or even forced) to integrate AI into their work. Consider Microsoft, which is replacing thousands of developers with AI solutions. Or Google and Meta, which are deploying AI at the core of their productivity suites.

Sanne nuances, "In the Netherlands, we are not there yet. We are still in the adoption phase." But that doesn't mean you can keep waiting. AI changes work, just like the calculator did or the advent of the Internet. It requires new skills, new mindset and above all: the guts to experiment.

AI developments in May

The month of May brought several updates . Michiel gave an overview of the most important changes during the webinar:

  • OpenAI: enhanced memory function.
  • Gemini: deep research feature, video and audio generation with Veo 3, export capabilities for infographics and audio summaries.
  • Shopify: easily customize pages, content and customer communications automatically with AI.
  • Descript: improvements in writing and video AI with more humane output.

What stands out: the tools are getting broader, smarter, and there are more and more options to integrate. AI is becoming not just a tool, but a platform, a peer, or as OpenAI even calls it: the "operating system of your life."

Behavior change: the real AI key

Yet technology remains only one side of the story. Another important aspect is behavioral change. As Sanne sharply states, "Most people say they use AI, but mean they've tried it once. Real adoption means working with it on a daily basis, just as you engage with your mailbox on a daily basis."

She advocates a practical, human-centered approach. Employees must be given the space to experience for themselves what AI can do for them. That means not just offering tools, but also starting the conversation about concerns such as privacy, control and reliability. What Sanne says is perhaps most important: don't impose the use of AI from above, but facilitate it in a way that encourages curiosity. "Intrinsic motivation is the key," she stresses.

The new standard in marketing

The impact on marketing is huge, but only if marketers dare to use it. This is precisely why, according to Michiel, it is important to think about new job profiles and skills. What do you expect from a marketer in an AI-driven team? And how do you guide that transition?

The webinar ended with a clear message: don't wait. Start now, start experimenting, ask around in your team, take the first step. As Sanne beautifully put it, "AI gives you the chance to create your own ideal work week. But then you have to start doing it." Sign up here to watch the webinar back.

Take a leap forward in your marketing AI transformation every week

Every Friday, we bring you the latest insights, news and real-world examples on the impact of AI in the marketing world. Whether you want to improve your marketing efficiency, increase customer engagement, sharpen your marketing strategy or digitally transform your business. 'Marketing AI Friday' is your weekly guide.

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Perplexity is working on Comet: browser with built-in AI

AI tools are popping up everywhere, but they only become truly valuable when they fit seamlessly into your daily workflow. Perplexity is working on a tool that promises to do just that: Comet. This new browser integrates AI directly into your screen and changes how you search, work and navigate online.

What can Perplexity do?

Perplexity is an AI-driven search engine. The tool delivers immediate, source-based answers to complex queries and combines the power of multiple AI models such as GPT-4.1, Claude and Gemini in one interface. The company continues to grow, processing more than 780 million searches by May 2025.

Comet: a browser that thinks with you

With Comet, Perplexity takes the next step. Instead of putting AI in a separate tool, it integrates the technology directly into your browser. Built on Chromium and, for now, exclusive to Apple Silicon Macs, Comet combines the power of AI with the flexibility of a modern browser interface. That means: no more typing a new prompt for each task, and no more jumping between tools or tabs to get something done. The AI recognizes context, picks up on previous actions, and thinks ahead as you work through.

Where other browsers offer mainly access to information, Comet actively supports you. For example, you can have a previously visited page automatically reopened or get an overview of relevant sources without asking. The browser recognizes your intent based on your behavior and navigates with you. Even summaries of pages or performing simple actions, such as making a list based on an article you read, are done via a built-in sidebar with AI assistant.

Privacy, but really

What sets Comet apart is its explicit choice of privacy. Where many AI platforms collect data to train models, Perplexity chooses a different route. User data is not stored or resold. You can decide how and where your data is stored, such as locally on your device. Features such as ad-blocking are also standard, so you work in an environment free of distractions.

Where and when can you use Comet?

Currently, Comet is in a closed beta phase. Only users with an Apple Silicon Mac can sign up for the waiting list. There is no official release date yet, but given the pace at which Perplexity is developing, it is expected that a wider rollout will not be long in coming. Nothing has been announced yet about support for Windows or mobile platforms, but it seems a logical next step once the base is stable.

Take a leap forward in your marketing AI transformation every week

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AI becomes commonplace, and that makes it all the more revolutionary

AI is no longer a hype word. It's in your calendar, your campaign planning, your search results. But make no mistake: it is precisely this commonness that makes AI so profound. This is also underscored by Sam Altman (CEO OpenAI) and Sundar Pichai (CEO Google/Alphabet), who recently shared their perspectives on what's really in store for us.

Superintelligence is closer than you think

Altman calls it "The Gentle Singularity." In a blog post, remarkably the last he wrote completely unaided by AI, he argues that we are past the tipping point. No sci-fi scenarios with runaway robots, but quiet, systematic integration of AI into every aspect of our lives.

"We are past the event horizon," he writes. The tools already available beat us at specific cognitive tasks. They write code, devise strategies, and accelerate scientific progress. The next few years? Those are going to be explosive. According to Altman, this is what awaits us:

  • 2025: AI agents perform independent thinking.
  • 2026: AI discovers insights we would never have found on our own.
  • 2027: Physical robots perform real tasks.
  • 2030: Our productivity is many times higher than today. Intelligence and energy are abundant.

For marketers, this means a fundamental shift. The difference between a good and brilliant brand will soon lie not in creative ideas alone, but in how quickly you know how to deploy AI intelligently. Because AI accelerates AI, progress feeds itself.

From wonder to expectation

Altman appoints, "Wonders become routine." Consider your own work here. The first time you used ChatGPT, you may have been surprised at how well it could write a text. Today, you expect it to deliver entire campaigns, facilitate structured brainstorms or summarize technical content.

The implications go beyond productivity. Altman makes a sharp point about energy and intelligence: those have historically been the two biggest bottlenecks to human progress. But with AI, those become abundant. One ChatGPT query now consumes about 0.34 watt-hours, which is less than an LED bulb consumes in two minutes. "Intelligence too cheap to meter" is within reach.

The human remains essential

Yet it's not all roses. Altman warns: we must not only build AI, we must tune it. Learn what we value, look beyond short-term benefits. And above all: prevent superintelligence from getting into the hands of just a few parties or countries. Only collective decision-making and shared values can make AI truly inclusive.

"A brain for the world," he calls it. An interface that is not only smarter than us, but also works for everyone.

Pichai: AI is like fire: powerful, dangerous, indispensable

Sundar Pichai also shares that perspective. In conversation with Lex Fridman, he even calls AI "more profound than fire or electricity." He grew up in India, where technology was scarce, and sees it as his mission to make AI available to billions of people.

Google is therefore embracing a radical AI-first strategy. Everything from Search to Gmail is being redesigned with AI at its core. The new "AI Mode" turns Google Search into a conversational partner: context, response and action all in one. He also said the merger of DeepMind and Google Brain is essential to maintain speed and vision.

Moonshots as moral engine

Where Altman talks about alignment, Pichai believes in moonshots: projects that seem almost impossible but push technology forward. Think self-driving cars (Waymo) or Google Chrome. Not everything succeeds, but what succeeds changes everything.

At the same time, Pichai acknowledges the risks. Things like disinformation, bias and power concentration are real. But he believes in human resilience. In the power of collaboration, transparency and ethical leadership. Because technology is never neutral, and it is up to us to give it direction.

What does this mean for marketers?

For marketers, a clear call lies here: don't get stuck in tools, develop vision. AI will be the foundation on which strategy, creation and execution are built. Those who understand that now will soon have an advantage. Not just in efficiency, but in relevance. And perhaps more importantly: in humanity. Because no matter how smart machines become, only humans can provide meaning.

Take a leap forward in your marketing AI transformation every week

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New Apple design and a pragmatic AI strategy in iOS 26

At the Worldwide Developers Conference (WWDC), Apple laid out its vision for the future of mobile operating systems. With the introduction of iOS 26, and the parallel updates for iPadOS, macOS and other platforms, the brand is setting a clear course: consistency in design and subtle, practical integration of AI. For marketers, this change not only offers new user experiences, but also opportunities to respond to changing behavior and expectations.

Liquid Glass: one design for all screens

The most notable innovation is the universal design called Liquid Glass. This brings all Apple operating systems visually into line with each other. Think transparent elements, a smoother transition between windows, and a visual depth that makes interaction more intuitive. For brands, this means that the visual context in which content is consumed changes, an opportunity to extend creative formats and visual consistency across multiple devices.

The version numbers of all operating systems are being aligned to 26. With this, Apple is not only creating a symbolic reset, but also clarity in its ecosystem – something that benefits users, developers and marketers.

Apple Intelligence: AI that works, without being noticed

While other players in the tech industry mainly boast spectacular AI assistants, Apple chooses a different route. With Apple Intelligence, the company focuses on concrete functionality, packaged in privacy-friendly applications. Think of smart tools that quietly enrich daily use. Some examples in which subtle AI is incorporated:

  • Live Translation translates conversations in real-time on the device itself. Ideal for international customer service or users on the go – and most importantly, the translated data stays local, building trust.
  • Visual Intelligence understands context. See an event in a message? Apple will immediately suggest adding it to your calendar. For marketers, this means an extra bridge between content and action, if the interface plays smartly into this.
  • AI Workout Coach on Apple Watch adapts workout advice based on personal data. For health brands and sports-related campaigns, this opens the door to hyper-personalized communication.

Apple’s AI approach may not be the loudest on the market, but it is cleverly integrated. And that’s exactly what makes it interesting for marketing strategies.

iPadOS becomes a productivity machine

For users, and especially for professionals, the iPadOS update brings significant improvements. With a more flexible windowing system and a full-fledged menu bar, the iPad comes closer to a laptop experience. This makes the platform more attractive for content creation, multitasking and business use.

Developers get direct access to AI models

One of the most strategic moves is that Apple is opening the door to developers. They will have access to Apple’s own AI models, right on the device. This not only means faster processing without an internet connection, but also more control over how AI is deployed in apps.

For marketing and app teams, this is a huge opportunity. Think of features like personalized search results, local recommendations or contextual content, all without having to rely on external servers.

What does this mean for marketers?

Apple’s direction is clear: technology that truly helps people, without hogging their data. For marketers, this is both a challenge and an opportunity. Functional, privacy-conscious technology forces brands to become more relevant, trustworthy, and subtle in their communications. The tools are there, it’s up to developers (and marketers) to use them creatively and ethically.

With iOS 26, Apple is not only making a design statement, it is also introducing a new form of smart assistance: visible when needed, invisible when necessary. And that is what future-proof marketing is all about.

Take a leap forward in your marketing AI transformation every week

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New ChatGPT updates: Improved voice feature and o3 Pro

ChatGPT got stronger again on several fronts this week. Not only under the hood, but also in how you work, talk and collaborate with it.

Speech function: more human, multilingual and usable on the go

Most users still type in their prompts, while the voice feature is making huge leaps. The updated voice now sounds so human that the difference is barely audible. Pauses, intonation, even empathy or sarcasm, it's all in there. This makes conversations with AI not only more pleasant, but also more efficient.

What's especially noticeable: you can now switch between languages smoothly during a conversation, without having to prompt again and again. Ideal for dictating campaign ideas on the go, translating in real time, or brainstorming hands-free while in the car.

Projects become full-fledged workspaces

ChatGPT's "Projects" feature is starting to look more and more like an AI workspace. You can now:

  • Working in deep research mode
  • Upload files and choose a specific model (including mobile)
  • Using voice support within projects
  • Share or start projects from existing chats
  • Benefit from better memory (for Plus/Pro users)

For marketers who work in formats, themes or client structures, this means: overview, reusability and less fragmentation. You create one project per client or campaign, save context, and pick up where you left off.

Canvas: export your output to PDF, .docx or code

Are you working with AI for content production or creative concepts? Then Canvas is now even more useful. You can instantly download output in the form you need. Text is exported to PDF, Word or markdown and code automatically goes to .py, .js, .sql and more. Ideal if you use AI. for content, code or creative concepts and want to share it immediately without an intermediate step.

Custom GPTs: full control over the model

Custom GPTs are getting more serious. You can now choose which model your GPT uses: GPT-4o, o3, or o4-mini, depending on your use case. You can even set a preferred model for users.

This is especially useful for agencies or teams building GPTs in ChatGPT for specific purposes: from tone-of-voice bots to editorial tools or internal assistants.

o3-pro: the new standard for thinking and tooling

OpenAI introduces o3-pro, the best model yet. It outperforms on clarity, completeness, and instructional tracking, ideal if you use AI for strategy, analysis, or copywriting.

What makes o3-pro particularly suitable for marketers using ChatGPT is that it effortlessly understands and processes complex briefings. The model combines powerful analysis capabilities with direct access to tools such as file analysis, Python and web search. Thanks to its integration with memory and visual input, it also works seamlessly with ongoing processes, helping you arrive at usable output faster.

And another added benefit: the standard o3 model is now 80% cheaper. This makes powerful AI not only smarter, but also more attainable for smaller teams or tools.

Take a leap forward in your marketing AI transformation every week

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ElevenLabs v3 makes AI voices more realistic

AI-generated voices often sound just barely believable. Too flat or clinical. With the introduction of ElevenLabs v3, a much more human form of speech becomes available, full of nuance, emotion and direction. For marketers who want to create content that really touches people, this is a game changer.

More emotion and direction thanks to audio tags

With the introduction of "audio tags" such as [sad], [excited] or [whispers], users can now precisely control the tone and emotion of the generated voice. These tags make it possible to add nonverbal cues, such as sighs or laughter, making speech more natural and immersive. In addition, ElevenLabs v3 supports multi-speaker dialogues, including pauses and tone changes. Ideal for realistic conversations in audiobooks or interactive content.

Multilingual content for global reach

The model supports more than 70 languages, making it suitable for a wide range of international applications. Whether producing videos, audiobooks or other forms of content, ElevenLabs v3 offers the flexibility and expressiveness needed to reach a global audience.

From voice to video in one click

One notable new feature is the ability to convert generated voice recordings directly into short videos. With a few clicks, users within ElevenLabs can choose a style and download the video, ready to share on social media or other platforms. This significantly speeds up the content creation process and this gives marketers an efficient way to spread their message.

ElevenLabs v3 is powerful, but not yet a real-time model

It is important to note that ElevenLabs v3 currently requires more prompt engineering than earlier models. For real-time applications, v2.5 is still recommended for now, as v3 is not yet optimized for direct interaction. A real-time variant of ElevenLabs v3 is under development.

A powerful tool for creative content marketing

For marketers striving for authentic content, ElevenLabs v3 is a powerful tool for bringing stories to life. With the combination of advanced audio tags, multi-speaker support and multilingual capabilities, this model opens new doors for creative expression and effective communication.

Take a leap forward in your marketing AI transformation every week

Every Friday, we bring you the latest insights, news and real-world examples on the impact of AI in the marketing world. Whether you want to improve your marketing efficiency, increase customer engagement, sharpen your marketing strategy or digitally transform your business. 'Marketing AI Friday' is your weekly guide.

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FLUX.1 Kontext sets new standard for AI image processing

The march in AI image editing is underway, and it's happening faster than you think. Black Forest Labs' latest models, FLUX.1 Kontext, bring a new standard to how we create and edit visual content. For marketers, this means less hassle, more control and faster results.

Understanding context: text becomes image

Whereas many generative AI tools are especially good at producing images based on text prompts, FLUX.1 Kontext goes a step further. The tool understands not only what you want to create, but also what you want to modify in an existing image. Simply type commands like "remove the object from her face" or "make it a winter version" and the image changes instantly, without loss of style or composition.

Consistency at a new level

A common problem in other tools is that style, details and characters fade as soon as you perform multiple edits. Within FLUX.1 Kontext, this is not the case. Even with multiple iterations, character and style are preserved.

For visual brands, design teams or content departments, this means no more worries about inconsistent imagery in campaigns or social content. Every change feels like a natural improvement to the original design.

Fast output, high quality

The speed of FLUX.1 Kontext is not only impressive, it also increases your productivity. Where traditional image editing is often manual and time-consuming, this model comes up with consistent output in just seconds. The balance between speed and quality is highly optimized, which is ideal in use.

FLUX.1 scores particularly well on three fronts: Text-driven editing of existing images, preservation of style and character, and consistent results with repeated adjustments. This makes the model an interesting choice for marketers working with visual storytelling.

Accessible through multiple platforms

The new models are available through the FLUX Playground, an intuitive online environment where you can unleash your creativity without technical knowledge. In addition, FLUX.1 Kontext is also available on well-known platforms such as FAL, Replicate, Runware, DataCrunch, TogetherAI and HuggingFace.

This wide availability makes it easy to test FLUX.1 within your existing workflow.

Why this is relevant to marketers

Gone are the days when you had to depend on a design department for every little visual change. With tools like FLUX.1 Kontext, marketing teams can test variations themselves, personalize campaign images for target audiences, or adjust social visuals to current events at lightning speed.

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