Michiel Schoonhoven, along with Denis Doeland, is founder of Next Level Impact (NXTLI), a data-driven content marketing agency.
We help organizations accelerate their digital growth and build digital capability. To do this, we develop and implement an AI-driven content marketing strategy. We also make online results transparent and monitor them with advanced dashboards.
NXTLI's client list primarily includes organizations in sports, media, entertainment and lifestyle.
We believe that the more relevant and personal the interaction is, the more positive impact it has on people's lives. That's what we do it for!
Michiel has over 15 years of experience in content marketing, is a speaker, a judge of the international Content Marketing Awards and a member of the Content Marketing World club.
Developments in AI are moving at lightning speed, but every once in a while a model comes along that is so compelling that you look up for a moment. Gemini 2.5 Pro, Google's latest AI model, is one of those. Not only does it score exceptionally well on benchmarks such as the LMArena, but more importantly, it sets the tone in what we think of AI [....]
The rise of AI videos is in full swing. Tools like HeyGen make it possible to produce professional-looking videos in minutes with avatars that speak, move and react. The appeal of this? Scalability, speed and consistency-it can all be done without a camera. For marketers looking for efficient ways [...]
AI has become part and parcel of our daily work-often you barely notice it's there. Microsoft is building on that with two new AI agents within 365 Copilot: Researcher and Analyst. These tools are both convenient AI agents that are available 24/7, work with personal data and Web information, and take complex tasks off your hands. Researcher: your personal partner [...]
For a long time, OpenAI with DALL-E seemed to have lost the AI battle to competitors such as Midjourney, Gemini's Imagen 3 and even the recently improved Grok Image Generator. But last week, ChatGPT made a comeback no one saw coming. The new 4o Image Generator within ChatGPT shows that OpenAI is still a leader when it comes to [...].
Your webshop is up and running, attracting customers and processing regular orders. A strong foundation has been laid, but then comes the next question: how do you scale up your webshop, without losing grip on your processes, your customer experience or your margins? Scaling up a webshop requires more than just running extra ads or expanding the assortment. [...]
Your working day hasn't started yet, but the first notification from Slack (Teams or another collaboration platform) already appears. No reminder or random meme this time, but a complete overview of your marketing performance. A report with numbers, insights ánd recommendations. Not sent by your data analysis colleague, but by Brian. Brian is not human, but [...]
Artificial General Intelligence (AGI), or AI that performs almost all tasks as well or better than humans, is coming much faster than thought, according to insiders. Ben Buchanan, former AI advisor in the White House under Biden, recently told Ezra Klein in an interesting interview that AGI is likely to become a reality within 2-3 years. His message is clear: virtually [...]
AI tools are evolving at lightning speed, and Gemini is keeping pace. With the arrival of two new features within AI assistant Gemini, Canvas and Audio Overview, Google is taking the next step in how we can use AI. For marketers who want to work smarter, there are immediate opportunities here. What is Gemini? Gemini is an AI tool developed by Google. Gemini [...]
As a marketer, you know how quickly information piles up. From customer insights to competitive analysis to brainstorming documents, you need it all, but the overview can quickly get lost. NotebookLM, a smart tool from Google, helps you bring back exactly that overview. And now there's a new feature that makes that even easier: Mind Maps. What is NotebookLM? [...]
For marketers who work daily with an abundance of information, structure, speed and overview are important. NotebookLM, Google's AI note-taking app, responds to this perfectly. The latest updates make this smart tool even more powerful, personal and reliable. What are NotebookLM's new features and what makes it so interesting for marketers? NotebookLM [...]
NXTLI is a marketing agency specializing in combining data, AI and content. We help organizations build valuable relationships with their audiences and increase their digital growth and impact.
With the pillars of AI, Business, Content and Data, we develop smart strategies and solutions such as scans, growth programs, marketing dashboards and AI colleagues.
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A'DAM Tower
Overhoeksplein 1
1031 KS Amsterdam
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NXTLI B.V.
Box D3700
Keurenplein 41
1069 CD Amsterdam