Michiel Schoonhoven, along with Denis Doeland, is founder of Next Level Impact (NXTLI), a data-driven content marketing agency.
We help organizations accelerate their digital growth and build digital capability. To do this, we develop and implement an AI-driven content marketing strategy. We also make online results transparent and monitor them with advanced dashboards.
NXTLI's client list primarily includes organizations in sports, media, entertainment and lifestyle.
We believe that the more relevant and personal the interaction is, the more positive impact it has on people's lives. That's what we do it for!
Michiel has over 15 years of experience in content marketing, is a speaker, a judge of the international Content Marketing Awards and a member of the Content Marketing World club.
OpenAI has launched the first version of their new 'Strawberry' series of AI models: ChatGPT-o1. This makes it the first company to move from AI Level 1 to Level 2. The name o1 can be seen as a reset (from the 'old' GPT-4 model of which Sam Altman previously stated 'it sucks') to the beginning of a new phase. Which [...]
Anthropic, the company behind the popular AI chatbot Claude, has introduced a brand new feature: Artifacts. This addition allows users to create different types of interactive content through simple text prompts. The generated content then appears in a separate window next to the main chat, providing an uncluttered workflow. With Artifacts, users can not only [...]
According to a recent report from Reuters, Amazon is about to roll out a major upgrade for their popular voice assistant Alexa. The new version, scheduled for October 2024, will largely run on Anthropic's Claude's AI models instead of Amazon's own AI. This choice does not come out of the blue, [...]
Do you spend a lot of time at the computer, reading information such as articles, emails or newsletters? Then you know how tiring that can be and how much time it can take. But what if you could instead listen to that information when you're on the road, for example? The ElevenLabs Reader app, now available [...]
More and more, we get the question: How does NXTLI use AI during daily operations? Indeed, AI has become an integral part of our work, and we are constantly discovering new ways to use it smarter. For example, we recently developed Liza our caption creator and Ian our chatbot (bottom left of this page). Because [...]
Today, Monday, Sept. 9, 2024 is the day: Apple is hosting its highly anticipated Apple Event, where the world will learn about the iPhone 16 and other new Apple products. Every year, Apple manages to wow the tech world with the latest gadgets and this edition promises to be no exception. What can we expect from the [...]
An important new update for "coders" us or people who like to build apps or software. Cursor, a new tools makes it easier than ever to build your own software, even without deep technical knowledge. One AI tool that attracted a lot of attention this past week is Cursor. This new AI chatbot is designed specifically for coding [...].
Google continues to develop new AI solutions and this week introduced multiple updates to their Gemini models, personalized assistants called Gems and improved image generation with Imagen 3. These new developments show how Google continues to expand the functionality of their AI systems, taking a step forward in a rapidly changing market. New Gemini versions: [...]
The world of artificial intelligence is not standing still. While many companies are just starting to use AI, OpenAI already seems to be ready for the next big step. Rumors abound as to what their next development will bring, and more and more eyes are on an upcoming release Strawberry. According to a [...]
In recent years, the influence of artificial intelligence (AI) in the workplace has grown exponentially. According to the 2024 Annual Work Trend Index, 75% of employees now use AI at work. Interestingly, 46% of these users have only started using AI tools within the past six months. This means that a large [...]
NXTLI is a data-driven content marketing agency. We help organizations develop and implement a next level Content Impact Strategy.
We believe that the more relevant and personal the interaction is, the more positive impact it has on people's lives. That's what we do it for!
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Box D3700
Keurenplein 41
1069 CD Amsterdam