Michiel Schoonhoven, along with Denis Doeland, is founder of Next Level Impact (NXTLI), a data-driven content marketing agency.
We help organizations accelerate their digital growth and build digital capability. To do this, we develop and implement an AI-driven content marketing strategy. We also make online results transparent and monitor them with advanced dashboards.
NXTLI's client list primarily includes organizations in sports, media, entertainment and lifestyle.
We believe that the more relevant and personal the interaction is, the more positive impact it has on people's lives. That's what we do it for!
Michiel has over 15 years of experience in content marketing, is a speaker, a judge of the international Content Marketing Awards and a member of the Content Marketing World club.
Want to get more insight into AI developments? Then this comprehensive interview "What if Dario Amodei is right about AI?" between journalist Ezra Klein of The New York Times and Dario Amodei, the founder and CEO of Anthropic, is highly recommended. Anthropic is the company behind the leading AI model Claude, a competitor of ChatGPT. Unfortunately [...]
It's almost a weekly pivot which tech company comes out with a major AI update. Last week, it was Meta's turn. With the introduction of their new language model Llama 3, integrated into Meta AI, Meta is taking a huge step forward. It is not yet available in the Netherlands, but Meta AI is a powerful AI assistant that you can use for free [...]
Microsoft has unveiled VASA-1, an advanced AI model that can generate hyper-realistic videos of talking human faces with just a photo and audio clip. As this example shows, the videos show accurate lip-synching, facial expressions and natural head movements that make them seem very real. An interesting development, but beware: deepfakes are becoming increasingly convincing. How to recognize them soon [...]
Recently, remarkable statements by Sam Altman, the top executive of OpenAI, came out that highlight major implications for the marketing world. During an interview with Adam Brotman and Andy Sack for Our AI Journey, Sam Altman clarified what exactly he means by AGI (Artificial General Intelligence), which he often talks about. According to him, this is "when AI [...]
Late last year, I wrote that by 2024, the development of AI would continue to accelerate, resulting in large-scale experimentation and adoption. AI will become an integral part of most of the systems we use every day, playing an increasingly important role in our lives. This first quarter, we have already seen concrete examples of this acceleration [...].
Many companies are experimenting with deploying AI and more and more examples of applications are coming out. For example, Klarna Bank launched its AI assistant, powered by OpenAI, worldwide a month ago. With already impressive results: Klarna has integrated this AI assistant into their app to improve the user experience for their 150 [...]
Today OpenAI introduced Sora, their impressive text-to-video model. With Sora, you can very easily generate videos up to a minute long based on a text instruction you user. See below an example of a video created from the text instruction: "A litter of golden retriever puppies playing in the snow. Their [...]
Recent research from BrightEdge shows that Google's Search Generative Experience (SGE) is going to fundamentally change the way we search, a "Searchquake" in the digital world! It is crucial that companies prepare for the impact SGE will have on brand visibility and customer behavior. SGE enables search to be performed more efficiently by directly [...]
Google yesterday launched their most advanced Ultra language model under the name Gemini Advanced. In addition, they changed the name Bard to Gemini. What is Gemini Advanced and what are the first experiences? Gemini Advanced Gemini Advanced provides access to Google's most powerful AI model: Ultra 1.0. With this, it offers many more capabilities at the [...].
The new year has barely begun and the beacons in the AI landscape are already being moved. OpenAI introduced two interesting developments last Wednesday: the ChatGPT Team subscription as well as the GPT Store. These extensions are an important step in accelerating the adoption of advanced AI technologies. Let's take a look at how these innovations [...]
NXTLI is a data-driven content marketing agency. We help organizations develop and implement a next level Content Impact Strategy.
We believe that the more relevant and personal the interaction is, the more positive impact it has on people's lives. That's what we do it for!
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1031 KS Amsterdam
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NXTLI B.V.
Box D3700
Keurenplein 41
1069 CD Amsterdam