Articles by Michiel Schoonhoven

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HeyGen launches Video Agent

Tell me honestly: how much time does it take you to make one good video? Writing script, finding or shooting footage, arranging voiceovers, editing, keeping pace, adding captions ... and then you have to publish it. Meanwhile, the content pressure is growing: more formats, more channels, more versions. And your target audience expects higher and higher quality. That's exactly [...]

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The emergence of new roles through AI

We hear it more and more often: AI is replacing jobs. Concerned noises fill news feeds and panel discussions, discussing jobs disappearing with the advent of AI. However, there is another side: shifting rather than disappearing. Last week, two publications appeared that underscore that perspective. The New York Times and the platform 80,000 Hours [...]

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ElevenLabs introduces 11ai, mobile app and collaboration KPN

Voice-AI is developing at lightning speed, and ElevenLabs is one of the players showing what is possible. With their latest updates, including a smart voice assistant, a mobile app and a partnership with KPN, the company is bringing voice technology closer to everyday use. For marketers, it creates space to use voice more effectively: for [...]

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OpenAI under pressure: tensions with Microsoft and Meta

The summer of 2025 for OpenAI is not only marked by the expected release of GPT-5, but behind the scenes there is plenty going on. Things are rumbling between OpenAI and strategic players such as Microsoft and Meta. Tensions with Microsoft: interests and control clash Microsoft pumped more than $13 billion into [...] in recent years.

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Midjourney moves into video and comes under fire

Creative AI tool Midjourney has made the move to video. With the introduction of its first video model, V1, users can now animate static images into fluid visuals. In doing so, Midjourney opens new doors for visual content, but at the same time finds itself in a legal dispute with big names like Disney and NBCUniversal. From static to moving in [...]

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When do you use which ChatGPT model?

Do you work with ChatGPT on a daily basis and keep doubting which model to select? You're not the only one. OpenAI now has a wide range of models, each with its own character, speed and price tag. But how do you know which model is right for your task? The three main types of ChatGPT models OpenAI's models fall roughly into three [...].

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Behavior change for effective AI in marketing teams

How do you actually deploy AI smartly within your marketing team? And how do you ensure that your team is not left behind, but takes the lead themselves? During the May 30 webinar Marketing AI in Practice 2025, Michiel Schoonhoven sat down with behavioral psychologist and AI expert Sanne Cornelissen. The webinar was full of insights on the latest AI developments and [...]

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Perplexity is working on Comet: browser with built-in AI

AI tools are popping up everywhere, but they only become truly valuable when they fit seamlessly into your daily workflow. Perplexity is working on a tool that promises to do just that: Comet. This new browser integrates AI directly into your screen and changes how you search, work and navigate online. What can Perplexity do? Perplexity is an AI-powered search engine. The [...]

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AI becomes commonplace, and that makes it all the more revolutionary

AI is no longer a hype word. It's in your calendar, your campaign planning, your search results. But make no mistake: it is precisely this commonness that makes AI so profound. This is also underscored by Sam Altman (CEO OpenAI) and Sundar Pichai (CEO Google/Alphabet), who recently shared their vision of what is really coming our way. Superintelligence is closer than you [...]

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