In the news category, we keep you updated on the latest developments and trends within the AI and marketing world.

Here we share up-to-date information on important events, events, innovative developments, market shifts and more.

We go in depth and give you insights so that you always stay well informed and can make strategic decisions based on the latest information. After all, within marketing it is extremely important to keep up to date because developments are happening so fast.

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ChatGPT and Gemini: battle for the lead position

OpenAI and Google are battling it out for the best AI model. This week, the two companies waged another intense battle for the leadership position in advanced AI models.

ChatGPT-4o: OpenAI hits back

OpenAI recently took a big step forward with the release of a new version of ChatGPT-4o. This update brings with it a number of improvements, including a more natural writing style, better support for files and deeper analytics. With these improvements, OpenAI managed to reclaim the top spot in the Chatbot Arena from Google's Gemini Exp-1114, a model that previously impressed with its performance.

ChatGPT-4o's new features demonstrate OpenAI's commitment in providing easy-to-use, powerful tools that support consumers and professionals alike. In particular, its enhanced analysis and writing capabilities make it attractive for a wide range of applications, from content creation to data analysis.

Google's Gemini strikes back immediately

Although OpenAI was able to enjoy its victory for a while, it did not last long. Indeed, Google recently introduced a new version of its Gemini model (Exp-1121). This update takes Gemini to the next level, surpassing the performance of its predecessor in many ways.

The latest version of Gemini excels at programming, reasoning and understanding visual content. This makes the model particularly suitable for complex technical applications, such as developing software, interpreting images and solving challenging problems. This update is available immediately through Google AI Studio and the Gemini API, giving developers worldwide quick access to the latest technology.

An unprecedented pace in AI innovation

The rapid succession of these updates shows how fierce competition is in the AI sector. Whereas previously it took months for a new model to be introduced, that time is now reduced to just a few days. This pace reflects not only the innovativeness of companies such as OpenAI and Google, but also the high expectations of users and the growing demand for advanced AI solutions.

This speed also brings new challenges. Developers and companies must constantly adapt to changes and updates, while users must get used to ever newer functionalities. Nevertheless, this rapid pace of innovation ensures that AI models such as ChatGPT and Gemini are constantly improving and offering increasingly broad application possibilities.

What does this mean for the future of AI?

The battle between ChatGPT and Gemini shows that AI is in a phase of explosive growth. The way these models are able to perform complex tasks such as programming, reasoning and image analysis shows that we have reached a new standard.

For users, this means that the applications of AI are becoming broader and more powerful. From companies using AI for advanced data analysis, to consumers using AI for everyday tasks, the possibilities continue to expand. At the same time, competition between companies like OpenAI and Google will lead to faster innovations and better AI models, ultimately benefiting everyone.

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ChatGPT's voice feature: Now available on your desktop as well

Good news for ChatGPT users: the advanced voice feature, also known as Advanced Voice Mode, is now available through both the desktop browser and the app. Until recently, this handy feature was only accessible through the mobile app, but now you can use it on your computer as well. What does this mean for you, and how do you take advantage of it?

What is the voice function of ChatGPT?

ChatGPT's voice feature allows you to communicate naturally by giving commands by voice. Whether you want to develop ideas, have questions, or have a document prepared, all you have to do is speak instead of typing. This not only provides convenience, but also speeds up processes such as brainstorming, report writing and content creation.

This feature makes working with ChatGPT not only more accessible, but also more dynamic. It allows users to work more fluidly and intuitively, without being tied to a keyboard or mouse.

How do you activate the voice feature on your desktop?

Using the voice feature is easy and quick to set up. Follow these steps to get started right away:

  1. Download the desktop app
    In the browser, click on your profile in the upper right corner and select the option "Download the macOS app. A similar download option is available for Windows users. Be sure to install the most recent version for optimal performance.
  2. Activate your microphone
    Open the app and click on the microphone icon at the bottom right of your chat window. Upon first use, you will be asked to give access to your microphone. Give this permission so the feature can work correctly.
  3. Choose your favorite AI voice
    You can select a voice you are comfortable working with. This personalization option makes the experience even more enjoyable and helps you communicate more efficiently.

Why try this feature?

The voice feature offers a range of benefits that are valuable for both personal and professional applications. Some of the key benefits include:

  • Work more efficiently: No more time-consuming typing; speak your assignments and let ChatGPT do the rest.
  • Ideal for brainstorming sessions: Speak your ideas freely and receive valuable input or suggestions immediately.
  • Accessibility: For users who speak faster than they type, or who want to keep their hands free, this is a gamechanger.
  • More focus, less distraction: Using speech allows you to fully concentrate on your ideas without constantly switching between thinking and typing.

What if you don't see the feature yet?

Don't see the voice feature in your desktop app yet? No worries! OpenAI is currently rolling out this feature in phases. This means that some users can get started with it already, while others will have to wait a little longer. Soon, this functionality will be available for all Plus and Team subscriptions. Keep an eye out for updates so you know when the feature will be available to you.

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NotebookLM: 8 practical tips for beginners

Steven Johnson, an expert and involved in the NotebookLM project since the early days, shares his best tips for getting the most out of this versatile tool. NotebookLM can do much more than store notes; it helps you organize, discover and even apply information in creative ways.

1. Start with a clear starting point

A good way to get started with NotebookLM is to add your ten most recent documents to one notebook. Even if these documents are not directly related to each other, it allows you to create an overview and have all the information at hand.

2. Work with an 'all-notebook'

Johnson recommends creating an "all notebook" for general knowledge you need on a regular basis. In addition, you can create separate notebooks for specific projects. This way you maintain structure without losing the overview.

3. Connect different sources with each other

NotebookLM allows you to bring together information from different sources. This helps you see connections and gain deeper insights, which is ideal for research and complex projects.

4. Explore your material with suggested questions

NotebookLM can suggest its own questions to explore your documents. This is a convenient way to quickly gain insight into the content of your material and discover new connections you might not have seen on your own.

5. Ask for different formats

You can ask the AI to present information in a variety of formats. Whether you want an FAQ, a timeline or an audio summary, NotebookLM adapts to your preferences and makes it easy to receive information in the way that suits you best.

6. Use it for creative projects

In addition to business applications, NotebookLM lends itself well to creative projects. Think of writing stories, developing games, or getting new ideas. The possibilities are endless and give room for original concepts.

7. Create audio overviews of your sources

For those who enjoy listening, NotebookLM can summarize sources in an audio summary. The AI presents the information in an engaging way, as if you were listening to a conversation, adding a new dimension to information processing.

8. Save interesting chat sessions

NotebookLM offers the ability to save interesting conversations or have a summary of the conversation created afterwards. This is useful for retaining important insights and reading back later.

With these tips, Steven Johnson will help you make the most of NotebookLM, regardless of your experience with the platform. From research to creation, NotebookLM offers countless ways to support your productivity and creativity.

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ElevenLabs launches 'Voice Design': a unique voice for your brand

Voice technology is evolving at lightning speed, and ElevenLabs is reinforcing that movement with their latest tool: Voice Design. This new feature allows you to generate your own unique voices that perfectly match your brand's desired look and feel. This innovative process does not require complicated recording techniques or expensive voice actors, everything works simply based on a text prompt.

What is Voice Design?

Voice Design offers companies a user-friendly way to create voices that are fully customized to their specific needs. The process works intuitively: users describe the desired voice, then ElevenLabs generates unique voice options based on this prompt. After choosing the ideal voice, it can be saved and used immediately in campaigns, customer service, or other interactions.

The benefits of Voice Design for businesses

Having your own voice can greatly enhance a brand's recognizability. When customers hear the same, familiar voice over and over again, it helps to create a stronger brand experience. Added to this is the time savings; by easily generating a voice, you don't have to set up expensive or lengthy voice-over projects. Voice Design gives companies the flexibility to try out different styles and make adjustments as needed, without losing consistency or recognition.

What makes Voice Design different?

Whereas many Text-to-Speech (TTS) options on the market offer only standard voices, Voice Design offers an unprecedented level of personalization. The ability to generate a unique voice from scratch gives organizations the freedom to create a sound that truly fits their brand. Whether you need one voice or multiple voices, Voice Design offers the scalability and flexibility that modern brands seek.

Beta version and high quality options

Although Voice Design is currently in beta, ElevenLabs stresses that the tool is an interesting addition to their collection of professional voice clones. For long-term use and various applications, these advanced voices are still the best choice. They offer a natural, smooth sound.

Here's how it works

  • Go to 'Voices' → 'Add a new voice' → 'Voice Design'
  • Describe the voice you are looking for in a prompt
  • Choose from three generated options
  • Save your favorite vote
  • At 'Text to Speech' you can then choose this voice to generate audio

Watch the introduction to Voice Design below:

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Elon Musk has big plans for xAI

Of course, in all the violence of new AI announcements, Elon Musk cannot be missing. While the biggest tech companies, such as OpenAI and Google, are launching new AI tools and features, Musk is building his own vision of the future of artificial intelligence with xAI. Musk is focused on creating an AI that is not only functional, but also good for humanity and focused on truth-telling. During OpenAI's DevDay, he chose to hold his own recruitment event for AI engineers, in the former offices of OpenAI, where he once worked as a co-founder.

The purpose of xAI

Musk's ambition with xAI is to rapidly innovate and build AI models that put human interests first. He is creating an AI that is ethical and transparent, focused on serving humanity. In doing so, he is critical of the current direction of OpenAI, the company he helped found in 2015. According to Musk, OpenAI is no longer true to its original mission of open source and public access to AI. During the event, he said, "I just don't trust OpenAI for obvious reasons. It is closed, for-maximum-profit AI." His vision for xAI is a platform that does remain open and accessible.

Innovation and Grok

xAI has already released several versions of their Grok chatbot, which allows users to interact with an AI that learns and evolves quickly. The chatbot is designed to provide accurate and relevant answers and constantly adapts based on interactions with users. In addition to the existing chatbot features, xAI is now working on developing voice and search features. This would make the Grok chatbot more versatile and allow users to obtain information directly with voice commands.

In addition, there are plans to link Grok to X (formerly Twitter), the social media platform that Musk previously acquired. Integrating Grok with X would create new opportunities for real-time interactions with AI within social media. This could revolutionize the way users interact with AI on a platform that reaches millions of users.

Open Source: back to basics

One of xAI's most notable points is that the company plans to make its AI models open source within 9 months of release. This is a direct reference to OpenAI's original mission, which Musk once co-founded with the goal of making AI open and accessible to all. Today, OpenAI operates as a more closed, commercial company, which makes Musk highly critical of their current approach. By sticking to an open source approach, xAI aims to increase the transparency and accessibility of AI, which is a clear departure from the path that companies like OpenAI and Google have taken.

Musk's vision for the future of AI

Musk has big plans for xAI, according to The Verge, and sees his company as a major player in the world of AI, along with giants such as OpenAI, Anthropic and Google. He believes that in the next five years, xAI can become as dominant in the field of AI as SpaceX is in the space industry. By innovating quickly and offering open source models, Musk wants xAI to not only become a forerunner in technological developments, but also set an ethical example in the AI industry.

Funding and future challenges

While Musk has big ambitions with xAI, it also requires significant financial support to achieve these goals. In May 2023, xAI raised a whopping $6 billion in funding, valuing the company at $24 billion. This is a solid foundation on which to build, but Musk has indicated that much more money will likely be needed to make really big strides. However, this does not seem to be a problem for Musk, who is the richest person in the world, according to the Bloomberg Billionaires Index, with assets of $262 billion.

Musk's experience scaling companies such as Tesla and SpaceX gives him confidence that he can also take xAI to the top. With his unique combination of technological vision and entrepreneurship, Musk has a proven track record of changing industries. Whether he can achieve the same in the world of AI with xAI remains to be seen, but it is clear that he is doing everything he can to achieve this ambition.

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Microsoft's Copilot takes next step in AI assistance

On Oct. 1, Microsoft announced a series of major updates to Copilot, their AI assistant. With the theme "An AI companion for everyone," Microsoft focuses on integrating AI as an everyday resource for users. The assistant should be personal and flexible, while respecting users' privacy.

While many of these new features are not yet available in the Netherlands, they do offer an interesting preview of what to expect. Here are some of Microsoft's key announcements:

Speech-driven interaction with Copilot Voice

Copilot Voice introduces voice-controlled interactions with the AI, allowing users to interact naturally with the assistant. Whether you want to brainstorm or ask questions, this makes it easier than ever to interact directly and hands-free with AI. Users can choose from four different voices to make the experience more personal. Currently, this feature is only available in English-speaking countries.

Daily updates with Copilot Daily

With Copilot Daily, you receive a personalized summary of weather and news every morning, read aloud by your chosen Copilot voice. Microsoft has plans to expand this feature further with more personalized content.

Improved intergration with Microsoft Edge

Copilot's integration with Microsoft Edge makes using the AI even easier. Users can now activate Copilot directly from the address bar by simply typing @copilot. This makes it easy to quickly ask questions, summarize Web page content or even translate text while browsing, without interrupting your work.

Analyzing images with Copilot Vision

Copilot Vision is a new, experimental feature that allows AI to analyze not only text, but also images and Web pages. This gives capabilities for visual searches and can provide real-time assistance with tasks such as decorating a room or choosing products. It is a step forward in combining visual information with AI assistance.

Deeper insight with Think Deeper

Think Deeper allows users to have more complex questions analyzed. This feature helps make sense of difficult problems by providing step-by-step answers. Whether you're comparing options for a big purchase or need to make tough decisions, Think Deeper helps you weigh thoroughly and carefully.

Personalized suggestions through Personalized Discover

Based on your previous interactions with Microsoft services, Personalized Discover provides recommendations for how to make the best use of Copilot. This helps users use the AI assistant more efficiently, tailored to their specific needs.

Copilot available everywhere

Microsoft has announced that Copilot will be integrated into all their products and platforms, including Windows and PCs. This means that the AI assistant will always be available with just one click, no matter what device you are using. In addition, Copilot is also integrated with WhatsApp, allowing users to communicate with Copilot via messaging. This feature is already available in the Netherlands.

Bing gets more intelligent with AI-generated searches

Microsoft also announced that Bing now supports AI-generated search. This feature helps the search engine better understand search queries and delivers dynamic content in response. Instead of having to click through to a website, you get a comprehensive landing page with relevant information, images and videos. This is similar to Google's Overview, but is currently not yet available in the Netherlands.

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OpenAI's billion-dollar deal and major updates During DevDay

Last week was a busy one for OpenAI. In addition to raising a whopping $6.6 billion in funding, bringing the company to an impressive $157 billion valuation, CEO Sam Altman also had time for DevDay, the annual event where OpenAI presents the latest technologies and innovations to developers.

Several exciting announcements were made during DevDay that could change the future of AI. Below is an overview of the major updates and new features that OpenAI unveiled:

Direct interactions with AI through the real-time API

A key announcement is the new Realtime API, which allows developers to build AI-driven apps that function like real conversation partners. Through constant connection, the AI understands nuances such as emotions and accents, making for a more natural conversation. Another powerful part of this API is the ability to use function calls, which allow the AI to not only respond to queries, but also perform actions within the app. For example, consider automatically placing an order or performing a task based on a spoken command.

Speed and cost savings thanks to prompt caching

Another innovation is Prompt Caching, a feature that remembers and reuses previous AI tasks. This is especially useful if you regularly perform similar tasks, such as text generation or analysis. Prompt Caching makes execution up to 50% cheaper and faster. It works with all new OpenAI models. This can be especially interesting for companies that work with AI on a large scale and want to save costs.

Train smart and efficient AIs with model distillation

Model Distillation allows you to train smaller, specialized AI models with the knowledge of larger models. This allows you to create, for example, an AI that knows exactly how your brand communicates, without having to use the large and expensive models. This produces faster and more efficient results, making it attractive for companies to develop custom AI solutions.

Make AI understand images with vision fine-tuning

With the introduction of Vision Fine-Tuning, GPT-4 becomes even more powerful. The model can now also understand images, enabling numerous new applications, such as smart classification of products or improving image recognition. Developers can now train the model with both text and images, significantly increasing the potential for visual AI applications.

New Features in the Playground

For developers who like to experiment with AI, OpenAI has also added new features to the Playground. The new "Generate" button provides support for creating system prompts, function definitions and output schedules. This makes it easier to set up complex tasks quickly and efficiently.

Reduced costs for APIs

An added bonus for developers is that working with GPT-4 via the API is now cheaper. This lowers the barrier for companies and individuals to integrate advanced AI into their workflows. Also, OpenAI has announced that prices for the Realtime API for voice (now around €0.06 per minute of input and €0.23 per minute of output) are likely to drop soon, making the use of voice-driven AI apps even more attractive.

Future of voice-activated AI apps

With these announcements, OpenAI is taking a clear step toward a future in which real-time, voice-driven AI apps become the norm. The new features make it easier AND cheaper for developers to build AI solutions that can interact with users in real time. This opens the door to a wave of innovative applications across industries, from customer service to productivity tools.

OpenAI has indicated that developers can now try out these new features for free with the training tokens that are temporarily available. This provides a great opportunity to experiment and see how these new tools can be used for your projects.

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ChatGPT-4o Canvas: easier collaboration with text & code

OpenAI continues to push the boundaries of artificial intelligence with the introduction of ChatGPT-4o Canvas. This new update allows users to collaborate with ChatGPT in a more efficient and visually organized way, for both text writing and code editing and writing. With Canvas, users can now benefit from a more organized work process, where editing, tracking and modifying text is much easier. This makes it a very useful tool for writers, developers and anyone working with content or code.

What is ChatGPT-4o Canvas?

ChatGPT-4o Canvas was introduced last week. It gives users a new and intuitive window that makes collaboration with AI easier. It provides users with a visual workspace where you can not only chat with the model, but also make changes directly to your documents. This separate window provides a clear structure in which you can work on text or code without losing progress or previous versions. It is especially useful for professionals working with large amounts of text or complex code who need clarity and structure.

The power of Canvas lies in the ability to make instant changes, restore previous versions of your work and easily make specific adjustments without affecting the entire document. This makes editing and collaboration with AI faster and more effective.

Key features of ChatGPT-4o Canvas

Version control

The handy version control feature allows users to easily view and restore previous versions of their text or code. This means you never have to worry about losing changes or inadvertently overwriting something. You can use the arrows in the upper right corner to scroll through previous versions, which is especially useful when working on larger projects involving multiple iterations.

Easy copying

A simple but effective feature is the quick copying of text or code via the 'copy' icon. This allows you to quickly share or reuse pieces of text or code in other projects without having to copy it manually each time. This saves time and avoids cutting and pasting errors.

Simple adjustments

One of the best features of Canvas is the ability to make changes directly in the text or code. You can easily modify specific sections while keeping the rest of the document intact. This makes it a lot easier to make small changes without risking disrupting the whole thing.

Comprehensive options

Besides the basic functions, ChatGPT-4o Canvas also offers more advanced features. For example, you can easily add emojis, automatically add headings and titles, adjust the reading level of your text and even optimize the length of your text. These features not only make it easier to structure documents, but also help improve the readability and presentation of your text.

Who has access to ChatGPT-4o Canvas?

The ChatGPT-4o Canvas is currently available as a beta version for users with a Plus or Team account. This makes it accessible to both individuals and teams looking for more efficient ways to collaborate on text and code. Although still in the testing phase, Canvas is a promising addition that is expected to improve the work processes of many professionals. When selecting a model, you can now simply select "ChatGPT4o-with-canvas" to take advantage of these new features.

User collaboration with AI

ChatGPT-4o Canvas not only provides more control and visibility, but it also improves collaboration between humans and AI. Because users can make changes and restore previous versions in real time, the workflow becomes significantly smoother and clearer. This can be especially beneficial for people using ChatGPT and working on complex projects, as well as for writers or editors who need to keep track of multiple versions of a text.

With the launch of ChatGPT-4o Canvas, OpenAI is once again demonstrating the ever-improving collaboration between humans and AI. This tool allows users to work with large amounts of text or complex code in an organized and efficient way. Whether you are working on a large-scale project or need to make simple changes, Canvas makes the process faster and more user-friendly.

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Zuckerberg unveils 'most advanced glasses ever' at Meta Connect 2024

At Meta Connect 2024, Meta's annual developer conference, technology was once again in the spotlight. Meta presented new developments in AI, augmented reality (AR) and virtual reality (VR) at their annual conference. The conference offered a glimpse into the future of technology and how Meta plans to increasingly merge our digital and physical worlds.

One of the most impressive reveals of the conference was the presentation of the Meta Quest 3S VR glasses, an affordable virtual reality headset that takes the user experience of VR to the next level. Still, the Orion AR glasses prototype was the absolute highlight. CEO Mark Zuckerberg described these glasses as "the most advanced glasses the world has ever seen." This indicates that Meta is not only focusing on affordable VR solutions, but also firmly committed to innovative and advanced AR technology.

Meta Quest 3S: The next standard in VR

The Meta Quest 3S was presented as an affordable but powerful VR headset. Aimed at a wider audience, this new model offers many features without the high cost. The Quest 3S offers an immersive VR experience with improved performance, high resolution, and a more comfortable fit for prolonged use.

What makes the Meta Quest 3S special is that Meta has managed to keep the headset accessible in terms of price, while making significant technological advances. The glasses are on sale in Dutch web shops for 330 euros. Because of its reasonably affordable price, it makes VR more accessible to consumers and companies that want to use the technology for entertainment, education or even in training simulations or simulations.

Orion AR glasses: The future of augmented reality

While the Meta Quest 3S is already impressive, the Orion AR glasses prototype was without a doubt the biggest surprise of Meta Connect 2024. Mark Zuckerberg presented a prototype of the Orion AR glasses, which he said could be one of the most advanced glasses yet. It is still unclear when the glasses will officially hit the market or if they will remain a prototype. However, the fact that Meta showed a prototype indicates that we won't have to wait long.

With the Orion AR glasses, Meta aims to further blur the lines between the physical and digital worlds. With the glasses, users would be able to see digital objects through their glasses in the real world, without the use of a VR headset. While the potential for AR is promising, it remains to be seen if and when Meta can make this technology available to a wide audience. This development could have huge implications for industries such as education, healthcare and even consumers' daily lives.

Improvements in AI

In addition to the hardware reveals, AI took center stage at Meta Connect 2024. Meta introduced enhanced AI voice interactions, where users can interact with AI assistants using celebrity voices. This technology allows for more natural conversations, where the AI is able to understand complex questions and requests and respond to them in a human voice. This makes interactions much more fluid and personal.

Another important AI development presented was the ability to automatically translate videos. Users can now watch videos with real-time translation. This technology allows people to watch videos in their native language, regardless of the original language of the content.

Meta's vision of the future

At Meta Connect 2024, it became clear that Meta is not only focusing on VR and AR, but also on a broader vision of the future in which artificial intelligence plays a key role in users' daily lives. The combination of AR, VR and AI in Meta's products and services gives us a glimpse of how the company sees the future: a world where the boundaries between physical and digital reality are increasingly blurred.

What will the future bring?

The products and technologies presented at Meta Connect 2024 provide a first glimpse of what is possible. With the announcement of state-of-the-art AR glasses and advances in AI voice interactions and translation, Meta appears to be gearing up for a future in which technology and everyday life are increasingly intertwined.

While there are still many questions about when these products will hit the market and exactly how they will work, one thing is certain: Meta continues to innovate and is at the forefront of developing technologies that will change the way we work, communicate and live.

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Claude introduces Artifacts: A new way to create interactive content

Anthropic, the company behind the popular AI chatbot Claude, has introduced a brand new feature: Artifacts. This addition allows users to create different types of interactive content through simple text prompts. The generated content then appears in a separate window next to the main chat, providing an uncluttered workflow. With Artifacts, users can not only quickly create content, but also easily edit, publish and share it via a Web page. If you do a lot of content creation, this gives you many advantages.

What are Artifacts?

Artifacts are essentially interactive content modules generated by Claude. With a simple text prompt, you can get complex output such as interactive presentations, websites, diagrams and even code snippets. This makes it a powerful tool not only for individual users, but also for teams working on different projects.

With Artifacts, Claude takes an important step in the development of their model, which is increasingly committed to interactivity and ease of use. Where advanced knowledge of code or web development was previously required, users can now create valuable different types of content with minimal effort and technical know-how.

What can you make with Artifacts?

Artifacts are flexible and suitable for various types of content. Here are some applications in which Artifacts can be used:

  1. Documents (in Markdown or plain text): For creating easy-to-read and edit text documents ideal for reports, notes or manuals.
  2. Websites (single HTML pages): Artifacts can generate simple HTML web pages. These contain all the necessary HTML, CSS, and even JavaScript in one file, making it easy to quickly publish a website without the need for extensive setup.
  3. Diagrams and flowcharts: Visual representations of processes and structures are valuable in many industries, such as project management and software development. With Artifacts, you can quickly generate and customize these diagrams.
  4. Interactive React Components: Want to add an interactive feature to a website, such as a quiz, a form or a mini-game? Artifacts can generate code snippets that can be easily integrated into React.
  5. Code snippets: Programmers can use Artifacts to quickly generate code that performs specific functions. This can range from small scripts to complex modules that fit into a larger project.
  6. Scalable vector graphics (SVG): For graphic designs, Artifacts offers the ability to create scalable vector graphics. These images are ideal for websites and apps because they can be scaled without loss of quality.

How do you create an Artifact?

Creating an Artifact is simple and quick. You begin by starting a conversation with Claude, in which you upload one or more files that serve as the basis for the content you want to create. Next, you instruct Claude to create a specific type of "content. This can be an interactive report, a mini-game or even a complete design.

Once Claude has enough information, usually more than fifteen lines of text, he gets to work generating the Artifact. What's special about Artifacts is that the content functions independently; you don't need context from the rest of the conversation to understand or use the Artifact. This makes it easy to reuse or modify later.

The result appears in a separate window on the right side of the main conversation. Here you can immediately view the visual output, analyze the code or make adjustments.

Examples of the use of Artifacts

Let's discuss some concrete applications of Artifacts:

  • Say you are working on a marketing campaign and you want to create an interactive presentation that guides customers through a product or service in a visual way. Instead of spending hours creating a PowerPoint presentation by hand, you can use Claude to input a few text prompts and have an interactive presentation generated.
  • Are you a developer who needs a quick prototype of a new Web page? Simply upload your wireframes or ideas to Claude, and he can create an interactive web page with React components and scalable SVG images.
  • Need complex diagrams for a presentation or report? Claude can create visual diagrams based on simple instructions that clearly depict processes and can be effortlessly modified.

How do you edit and use Artifacts?

One of the most impressive features of Artifacts is the ability to edit and extend content. You can easily ask Claude to make changes to a generated Artifact, such as adding an additional function to a React component or adding more detail to a diagram. These changes appear immediately in the Artifact window, making your workflow smoother.

In addition, there is the ability to store and manage multiple versions of an Artifact. This gives users the flexibility to go back to previous versions or compare multiple versions of the same Artifact.

Publishing and sharing Artifacts

Another useful feature of Artifacts is the ability to publish them. This is done through a unique Claude URL, which you can share with others. This makes collaboration and gathering feedback especially easy, as anyone with the URL can view it.

One minor limitation is that you cannot embed the Claude URL within your own Web site, which can be annoying for some users.

Remixing of Artifacts

When you share an Artifact, others can also copy and use it. This is done through the "Remix Artifact" button, which allows users to copy the content to their own Claude environment. Here they can make adjustments and reuse the content completely as they wish.

While this is a great way to collaborate and share knowledge, it can be a drawback for some users that this feature cannot be turned off. It means that your work can always be copied and then modified by others without your permission. This is especially something to consider with sensitive or copyrighted content.

The future of content creation with Artifacts

Artifacts offers unprecedented opportunities for creating, editing and sharing interactive content. Whether you work in marketing, software development or design, this tool can significantly speed up and simplify your workflow. By using AI, such as Claude, even users with no technical background can create complex content that looks professional and functions perfectly.

Want to discover for yourself how Artifacts works? Check out an example of an interactive page created with Artifacts based on a few simple prompts .

In addition, you can watch this video for a comprehensive introduction to Artifacts and all the features this new feature offers.

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