Michiel Schoonhoven, along with Denis Doeland, is founder of Next Level Impact (NXTLI), a data-driven content marketing agency.
We help organizations accelerate their digital growth and build digital capability. To do this, we develop and implement an AI-driven content marketing strategy. We also make online results transparent and monitor them with advanced dashboards.
NXTLI's client list primarily includes organizations in sports, media, entertainment and lifestyle.
We believe that the more relevant and personal the interaction is, the more positive impact it has on people's lives. That's what we do it for!
Michiel has over 15 years of experience in content marketing, is a speaker, a judge of the international Content Marketing Awards and a member of the Content Marketing World club.
Apple says it is working on advanced AI language models for iPhones and other devices, and has made significant breakthroughs in their implementation and storage. The company's researchers have developed a technique to store AI data in flash memory, making it possible to implement complex AI assistants and chatbots on devices with limited memory [...]
Developments in the field of AI are having a significant impact on traditional search engines such as Google Search and, consequently, website traffic. Search behavior online is changing rapidly with the emergence of AI tools such as ChatGPT and Perplexity, founded by OpenAI researcher Aravind Srinivas. The "even Googling" is giving way to "even GPTing. What does that mean for you? With a huge [...]
Have you used AI in your marketing efforts in the past year? By 2024, we are going to see an acceleration in the capabilities of AI, with an ever-increasing impact on all facets of marketing, including content creation, distribution, promotion and strategy development. As marketers, we will have access to advanced AI tools to enable countless forms [...]
Last year, OpenAI, with their groundbreaking ChatGPT, shook up the world of AI. Meanwhile, Google, known as one of the pioneers in AI technology, remained somewhat out of the spotlight. But with the unveiling of game-changer Gemini, they seem poised to take a giant leap forward! The game is on! This week, Google introduced Gemini. In [...]
It's December already, and many companies are busy finalizing their plans for the coming year. To what extent is AI an important part of your plans for 2024? To prepare you for the latest AI developments, I take you through the evolution and expectations of Large Language Models [...].
In the ever-changing world of marketing, AI (Artificial Intelligence, though I prefer to call it IA; Intellente Assistant) is central to transforming daily operational work such as content creation, customer interaction, analytics and strategies. For any change, and especially one like it with this impact and scale, successful implementation stands or falls [...]
OpenAI had an unprecedentedly turbulent week, with CEO and co-founder Sam Altman being fired by the board, his co-founder Greg Brockman resigning immediately thereafter, both men were hired at Microsoft a few days later to build a new AI research team, but a few days after that, both men nonetheless returned to OpenAI [...].
Last week was all about experimenting with do-it-yourself GPTs, which OpenAI launched last week. This new technology opens up a world of unprecedented possibilities, where anyone can have digital assistants and create their own tools for infinitely different purposes. With GPTs, it is now possible to code via words (chat). You [...]
Elon Musk, who was a founder of OpenAI in 2015 but exited in 2018 due to "disagreement," has now introduced a "competitor" to ChatGPT: Grok. According to xAI, Musk's AI company, "Grok is designed to answer questions with a bit of wit and has a rebellious streak, so please don't [...]
Almost a year ago, ChatGPT was introduced by OpenAI and a flood of numerous AI developments followed. Nov. 6, 2023 OpenAI announced important new developments. For example, it is now possible to develop your own custom GPTs, such as a 'DenisDoelandGPT'. Introduction GPTs GPT stands for 'Generative Pre-trained Transformer' and is simply put, a kind of [...]
NXTLI is a data-driven content marketing agency. We help organizations develop and implement a next level Content Impact Strategy.
We believe that the more relevant and personal the interaction is, the more positive impact it has on people's lives. That's what we do it for!
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Call +31 6 43046468
Visiting address
A'DAM Tower
Overhoeksplein 1
1031 KS Amsterdam
Postal address
NXTLI B.V.
Box D3700
Keurenplein 41
1069 CD Amsterdam