Project management tool Asana puts full bet on AI

Dustin Moskovitz, co-founder and CEO of Asana and co-founder of Facebook, wrote an interesting article detailing his views and experiences with AI.

Asana is a project management tool that we at NXTLI have been actively using for years. 

Moskovitz writes that he was fascinated early on by the potential of AI. The arrival of ChatGPT was a tipping point, and Asana decided to focus entirely on integrating AI into their product. Thus, they launched features such as smart status updates and summaries.

Internally, they encouraged AI adoption through workshops, Slack channels and personal AI experiments by employees. This led to "aha moments" and applications of AI across all teams, including tools for sales, marketing and HR.

The moment that, according to Moskovitz, "everything clicked" was when they started applying AI to the processes of collaboration. Moskovitz was able to brainstorm with colleagues while the AI provided feedback and handled details - "it felt like it was a team member."

They used meeting transcripts and Asana tasks as context for the AI.

This also transformed collaboration with team members. Giving feedback went more smoothly and they were able to focus on the big picture instead of details.

Asana envisions a future where AI is seamlessly integrated into collaborative work processes, from planning to execution. AI advises, plans tasks and executes work, while humans are in charge.

A new way of working that combines human creativity and AI intelligence. Moskovitz recognizes the challenges, but is excited to help shape this future.

Asana wants to make AI accessible to everyone and enable teams to solve the biggest challenges in an efficient but human way.

Read the entire article here.