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New feature ChatGPT: Tasks

OpenAI takes a big step toward full-fledged AI agents with the introduction of ChatGPT Tasks. This new beta feature, currently only available to paying users, allows you to schedule one-time and recurring tasks. This not only saves time, but also makes ChatGPT an even more effective assistant in marketing processes.

What is ChatGPT Tasks?

The Tasks feature allows users to set daily or weekly tasks that are automatically performed by ChatGPT. Examples include:

  • Weekly summaries of specific news within your field.
  • Daily personalized writing advice, such as for blogs, online courses or e-books.
  • Reminders for deadlines and other important appointments.
  • Customized exercise programs based on personal preferences and circumstances.

Based on previous conversations, ChatGPT can also proactively suggest tasks, making it increasingly responsive to user needs.

How do you set tasks?

Setting up Tasks is simple. You go through the following steps:

  1. From the menu, choose the 'ChatGPT-4o with scheduled tasks' model.
  2. In the chat, describe your desired task, including frequency and time.
  3. Manage your tasks via the Tasks section or directly in chat.
  4. Automatically receive results of your completed task via chat, email, web or mobile.

You can manage up to 10 active tasks simultaneously and divide them into specific projects for an organized workflow.

Constraints and future developments

Although the current features are promising, the beta version of ChatGPT Tasks still has some limitations. For example, it is not yet possible to link apps or files, and adjusting times can sometimes go wrong.

Yet this update appears to be just the beginning. Bloomberg previously reported that OpenAI is working on a more advanced AI agent called Operator, which can control computers independently. Work is also underway on Caterpillar, a feature that can perform deep research, explore Web sites and show results instantly in a sidebar. This would allow ChatGPT to be even better used in complex marketing research in the future.

How you can use ChatGPT Tasks

ChatGPT Tasks is currently only available to paid users. OpenAI has not yet announced if and when the feature will become available for free accounts.

Curious about how this new feature can support your marketing strategies? During our webinar "Marketing AI in Practice" on Friday, Jan. 31, we will go in-depth on the use and capabilities of this new ChatGPT feature. Don't miss it and learn how to automate your marketing tasks smarter.

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