Google's new AI Overviews and what does it mean for the findability of your content?

It is no coincidence that OpenAI announced major updates last Monday. Indeed, a day later, the annual Google I/O 2024 event took place, presenting the latest developments and innovations to developers and tech enthusiasts.

Whereas OpenAI has bundled all the capabilities within ChatGPT, Google announced numerous AI updates for different tools. This can make it a bit confusing which tools you all need for different applications. But it is becoming increasingly clear that AI functionalities are being integrated into all Google tools such as Gmail, Chrome, Maps, Android and Search.

An important update that could potentially have a major impact on Web site search behavior and search traffic in the near term is the new AI Overviews. 

AI Overviews are generative AI summaries that appear at the top of search results pages instead of the usual blue links and ads. In the video below, you can see how Google's search engine is really going to look very different after 25 years.

Preparing for rollout of AI Overviews

AI Overviews, like many other AI updates, is being rolled out in the U.S. this week. It will be available worldwide by the end of the year. 

There are still many uncertainties and doubts about the effects of AI Overviews on Google search traffic, ads and other marketing aspects. We will keep a close eye on these developments and continue to keep you informed.

Here's what you can already do to make your content more future-proof:

1. Prepare - No one yet knows exactly what the impact of AI Overviews will be. Do start adjusting your SEO strategy ahead of time by focusing more on keywords that people use when they get closer to making a purchase. Also, be sure to update your content so that it appears in AI Overviews (similar to how you optimize your content for "featured search results").
2. Ensure high relevance and engagement - Make sure your content offers your readers the most relevant information, practical tips and answers to their (buying) questions. This can help your pages appear higher in AI Overviews.
3. Leverage your own experience - You have something that AI does not: your own human experience, customer stories and specific expertise in your field. Incorporate these unique insights into your content as much as possible.

Check out all the announced Google updates here.