Anthropic introduceert Claude 4

Anthropic recently introduced Claude 4, consisting of two models: Claude Opus 4 and Claude Sonnet 4. Both models demonstrate that AI is much more than just a smart chatbot.

Claude Opus 4: for those who think beyond automation

Opus 4 is Anthropics most powerful model to date. It scores exceptionally high on programming tests (72.5% on the SWE benchmark) and is capable of working independently for hours on end on complex tasks without fatigue or loss of quality.

As a marketer, what can you do with this? Think of AI running A/B tests independently, writing scripts for marketing automation or sifting through complex data sets to identify new segments. Instead of automating single tasks, Opus 4 allows you to actually think scalably.

Claude Sonnet 4: smart support without overkill

Whereas Opus 4 is aimed at the toughest jobs, Sonnet 4 is perfect for everyday workflows. A hefty upgrade from Claude 3.7, this new version offers better coding performance, stronger reasoning ability and sharper interpretation of your instructions.

For content teams, this means faster content checks, real-time tone-of-voice validation or smartly restructuring existing content for new audiences. Sonnet 4 delivers the balance of power and cost efficiency without sacrificing depth.

What makes Claude 4 different?

Both models have a number of features relevant to anyone working with complex workflows:

Claude Code is fully integrated with tools such as GitHub, VS Code and JetBrains. Ideal for marketing teams working closely with development.
Tool use during "thinking. Claude can independently consult online sources, interpret results and code in parallel. This means faster output and less chance of tunnel vision.
Memory function: Claude remembers important information about your project or brand, so you don't have to explain what you do or why something is important every time.
New API functionalities make integration easier, including temporarily storing prompts and code execution within your own tools.

Beschikbaarheid

Both models can be accessed through various platforms, including Claude Pro, Team and Enterprise, the Anthropic API, Amazon Bedrock and Google Cloud Vertex AI.

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