OpenAI adds Canvas to o1

OpenAI has added Canvas to the o1 model, a development that provides new ways to work with content faster and more efficiently. Canvas is an integrated workspace within ChatGPT in which you can write HTML and React code, directly modify it and immediately view the result. All without technical knowledge as a requirement.

What is Canvas?

Canvas is a workspace within ChatGPT where users can easily write text and code and test it immediately. By integrating with the o1 model, Canvas now provides the ability to instantly see what HTML and React code looks like after each change. Any changes are immediately displayed, providing visibility and faster implementation of optimizations. Moreover, Canvas is fully integrated into the ChatGPT desktop app for macOS, making it tremendously accessible to use. The feature is available to all Pro, Plus and Team users.

Canvas is valuable for marketers who regularly work with digital campaigns and content. It allows users to create interactive and visual content instantly without technical hassle. Imagine you want to test different versions of a landing page: with Canvas, you can design alternatives within minutes, modify them and see the results immediately. This makes A/B testing easier and faster.

Moreover, Canvas allows marketers to easily develop HTML newsletters and instantly see how the content looks in different email clients. This prevents mistakes and increases the likelihood of successful email campaigns. Interactive ads can also be quickly adjusted based on performance, allowing campaigns to respond more quickly to current needs.

Practical applications of Canvas

Using Canvas comes with multiple benefits for various marketing activities. Consider designing new landing pages optimized for conversion or customizing visuals and text for social media in real time. Say you're running a campaign in which you address multiple audiences: with Canvas, you can easily create versions that differ by target audience and test them instantly. This allows you to move faster and capitalize on the best performing content.

In addition, Canvas can be used to personalize emails and dynamic content to better match the interests of the target audience. The visual previews allow you to immediately see if the message is coming across well and is consistent with the brand identity. This not only increases efficiency but also contributes to higher quality marketing communications.

Customized instructions in ChatGPT: your preferences at the center of it all

In addition to the introduction of Canvas, OpenAI has also updated the custom instructions feature in ChatGPT. This update allows you to set personal preferences that are automatically applied to each new conversation. This saves time and ensures that ChatGPT instantly understands what tone and style you like, without having to give instructions over and over again.

The revamped interface lets you control what properties ChatGPT should have, how it communicates with you and what specific rules it should follow. This is especially useful when you perform regularly recurring tasks, such as drafting texts or answering customer questions. Defining these settings in advance will speed up this process.

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