Runway makes AI image generation easier with Frames

Good visual content is essential to any marketing strategy these days. With the launch of Frames, announced in November, Runway makes it easy for marketers to consistently and quickly create AI images. Frames is ideal for companies that regularly produce large amounts of visual content, such as social media posts, website visuals and marketing campaigns.

What is Runway and what can you do with Frames?

Runway is an AI platform that helps you accelerate creative processes. From video editing to image generation, Runway helps users without technical knowledge to quickly create professional visual content. It previously launched tools like Gen-1 and Gen-2, which use AI to create videos and images automatically. With the introduction of Frames, Runway now comes with a solution designed specifically for style consistency.

Frames allows users to upload their own visual styles or select ready-made styles. This means brands always remain recognizable, no matter how many different images they need. From business visuals to playful campaigns, Frames can do it all.

Easily create visual content with Runway Frames

Frames is designed to be both easy and flexible to work with, making it perfect for the needs of marketers. The tool begins by setting a visual style. Users can upload a sample image or select a default option, after which the AI applies that style to all new images. Frames then automatically creates multiple visuals that perfectly match the set brand identity. For campaigns with a lot of visual content, this is a quick and efficient solution.

Although the AI automates much of the work, there remains plenty of room to manually adjust individual images for specific applications. This makes Frames ideal for companies that value consistent branding, such as those that regularly post content to social media or work with large-scale advertising campaigns. Automated image generation not only saves time, but also ensures that the corporate identity is maintained in all visuals.

Accessibility for marketers

The introduction of Frames is not just another new feature; it offers marketers a solution to a common problem: inconsistency in visual branding. By leveraging AI for standardized production, campaigns remain not only recognizable, but also professional. Moreover, Frames' scalability makes it easier to quickly switch between campaigns without sacrificing quality and time.

Frames has the perfect balance of automation and creative freedom, something that can benefit marketers of all levels. Frames is now available to users with an Unlimited or Enterprise subscription from Runway. Access is being rolled out incrementally within Gen-3 Alpha.

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