Talpa deploys AI for scalable personalization

AI is increasingly being used to improve business communications and Talpa is making great strides in this regard. With an innovative digital doppelganger from John de Mol, Talpa ConnectLab personally addressed 30 media agencies about its 2025 commercial strategy. The project shows how technology, personalization and scalability can combine and provides valuable insights for companies looking to improve their communications.

The technology behind the digital John de Mol

Creating a lifelike digital version of John de Mol required a mix of advanced AI tools. Talpa deployed a clever combination of AI tools to provide this experience:

Cloning the voice
Thanks to ElevenLabs, John's voice was perfectly mimicked, with a natural sound and intonation that convinces.
Radio-quality sound
Adobe Podcast and After Effects were used for crisp, clear sound quality without interference, making it sound professional.
A lifelike avatar
HeyGen was used to create a realistic and convincing digital avatar. As a result, the AI version of John was both visually and substantively authentic.

Personalization at scale: how AI makes a difference

Talpa shows how AI makes personal communication smarter and more efficient. John de Mol's digital doppelganger has managed to deliver a message to dozens of media agencies without a time-consuming process. Where personalization normally requires a lot of manual work, AI makes it easier to apply this process on a larger scale.

More and more companies are embracing AI

AI is increasingly being embraced by large companies looking to improve and personalize their communications. Organizations such as Talpa are demonstrating how technology can help make complex messages more personal and effective. Whether through personalized videos, voice cloning or other applications, AI offers new opportunities to reach tailored audiences.

For companies that also want to take a step toward using AI, we have developed AI colleagues. These digital colleagues can support your marketing team in different areas, such as content creation, personalization and data analysis. With our AI solutions, you make your communications not only smarter, but also more powerful.

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