How Voetbal International experiments with AI

In the sports media world, AI is accelerating the way news and analysis are shared. One of the companies actively moving into this is PXR Media, the media company behind platforms such as Voetbal International, VoetbalPrimeur and Bright. Recently in the podcast AIToday Live, our colleague Denis Doeland talked about the role of AI at PXR Media and how the company is using AI to streamline processes and drive innovation.

The role of the AI task force at PXR Media

An important step in PXR Media's AI strategy is the creation of a dedicated AI task force, a team to coordinate all AI initiatives. This task force monitors the balance between technological innovation and human control, important for successful AI implementation. The right mix of AI technology and human expertise allows processes to be up to 50% more efficient.

In practice, this means that AI automates certain tasks, while editors and other staff can focus on tasks that require more creativity and human insight. AI is seen here not as a replacement, but as a reinforcement of work.

Automatically generated match reports: a case at Voetbal International

One notable example of AI implementation at PXR Media is the automatically generated "robot reports" that Voetbal International has offered on its match pages since March 2023. These AI-driven reports keep fans up-to-date with the latest developments during matches. The system enables real-time reporting, which not only ensures faster news coverage but also optimizes the use of editors.

The strategic approach to AI at PXR Media

AI is going to change a lot in the future, but you need a well-thought-out strategy to actually be successful. Companies need to determine how fast they want to innovate and to what extent they want to be on the "innovation wave. An aggressive approach can bring competitive advantages, but it also carries risks. It's about finding a balance that fits the company's vision and strategy.

Denis emphasizes that AI is not a quick fix, but requires a thoughtful strategy. Companies must decide where they want to be on the "innovation wave. Being ahead has risks but can also bring considerable competitive advantage. It's about finding the right balance between innovation and implementation.

Continuous experimentation for sustainable digital value

Denis encourages constant experimentation with AI. Continuous learning and adaptation is essential to building value that not only increases efficiency, but also increases business resilience in a rapidly changing media landscape.

According to Denis, it's all about creating digital value that remains relevant over the long term. AI can play an important role in improving business processes and customer experience, but only if the company remains responsive to change and continues to discover new opportunities.

Listen to the full story

Curious about the practical side of AI? In the podcast AIToday Live, Denis Doeland shares how PXR Media is applying AI in the media industry, with lessons for companies looking to innovate by combining technology and human insight.

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