Tag Archives of: google

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Google launches new Gemini versions, Gems and Imagen 3: What does this mean for the future of AI?

Google continues to develop new AI solutions and this week introduced multiple updates to their Gemini models, personalized assistants called Gems and improved image generation with Imagen 3. These new developments show how Google continues to expand the functionality of their AI systems, taking a step forward in a rapidly changing market.

New Gemini versions: Flexibility and performance

Google has announced three new versions of their Gemini AI models, each with unique features and applications.

Gemini 1.5 Flash-8B

A more compact model that is still powerful enough for multimodal applications and processing large amounts of information. This model can summarize long texts, which is useful for companies that want to get a quick overview of extensive documents or data.

Gemini 1.5 Pro

Is designed for more specialized tasks, such as coding and complex jobs. Companies that deal a lot with technical issues or custom solutions can benefit from the improved performance of this model.

Gemini 1.5 Flash

Gemini 1.5 Flash has shown major performance improvements on several internal benchmarks. This model can be especially valuable for organizations looking to use AI for fast and efficient problem-solving tasks.

All of these models are available through Google AI Studio and the Gemini API, allowing developers and companies to test and customize them for their specific needs. These updates are labeled with the date "0827" to avoid confusion with earlier versions. On Sept. 3, the older Gemini 1.5 Pro Exp 0801 model was automatically replaced with the new 0827 version.

Creating your own AI assistants with Gems

In addition to the new Gemini models, Google is also introducing Gems, a new tool that allows users to create their own AI assistants. These personalized AI experts can be tailored to specific tasks or topics, similar to the customization features in tools such as ChatGPT, Microsoft's Co-pilot, and Claude. Gems makes it possible to create AI assistants specifically tailored to a user's workflow, which can significantly improve efficiency.

Google has also developed ready-to-use Gems, such as a brainstormer, a career advisor, a programming partner, and a writing editor. These preconfigured assistants can be used immediately for common tasks and are ideal for users who want to get started quickly.

We also tested our AI colleague Liza with Gems. Although easy to set up, the capabilities and results were disappointing for now. We will test this further and continue to monitor Gems developments.

Currently, Gems are only available to paying users of Gemini Advanced, Gemini Business, and Gemini Enterprise.

Image generation with Imagen 3

In addition to the Gemini updates and Gems, Google is also launching Imagen 3, a new version of their image generation model. Imagen 3 allows users to create images based on text prompts, allowing for a wide range of styles, such as photorealism, oil painting, and even clay animations.

This enhancement positions Google as a strong competitor to image generation platforms such as DALL-E 3, Midjourney, and Flux. Unfortunately, Imagen 3 is not currently available in the Netherlands, but this new functionality is expected to be rolled out worldwide soon.

What do these developments mean for businesses?

With the launch of these new AI applications, Google shows how committed they are to developing powerful tools that help organizations work faster and more efficiently. Whether it's improving word processing capabilities with Gemini, creating custom assistants with Gems, or generating high-quality images with Imagen 3, these innovations offer many opportunities for businesses.

Google's ongoing development of AI shows that we are only at the beginning of what is possible. The next step for organizations is to properly integrate these tools into their existing processes and train staff to use AI responsibly and effectively.

Take a leap forward in your marketing AI transformation every week

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Google's core algorithm update August 2024: What you need to know

When Google makes a major update in their algorithm, it has a major impact on how websites are ranked in Google and what position you come up with keywords. Google regularly adjusts the algorithm to ensure that users get the most relevant search results.

The August 2024 core algorithm update is one such update, in this article we share some findings about the update and advice on what to focus on.

Forums and User Generated Content (UGC) continue to do well

During the update now underway in August 2024, we see that forums and user-written content (UGC) still perform well in search results.

While this is not a new trend and has been around for some time, it is remarkable that this type of content continues to have so much value. Reddit is a good example of this. A small increase in visibility can quickly lead to many additional visitors for Reddit, as the platform already has a large number of users.

Niche and local businesses get more visibility

Another important change is that both niche and local businesses seem to be doing better in search results. This presents opportunities especially for SMEs and niche companies. Where previously large national players or multinationals were often at the top (partly due to a combination of amount of content, domain authority, through links and branding) we now see that smaller and medium-sized companies are also scoring better in national searches. This is a positive development as it also gives smaller companies a chance in the playing field.

Relevance of your website

Domain relevance also plays a larger role. It remains important that your domain name and the services you offer are consistent with other content on your website. Sites that get this right seem to hold their position(s) well or rank better in search results than before.

So while we see smaller and medium-sized companies doing well, that does not mean that all big brands are/will do worse. Brands that already have an established name and receive constant flow of authoritative backlinks continue to perform well in search results. These brands continue to do well because of their broad visibility both on and off the Internet and because of their a multi-channel approach.

Our findings

With an algorithm update, it is important not to react emotionally too quickly, whether you are positive or negative about the changes in terms of rankings. This is because it may take some time before all the effects are fully visible.

Recently, there have been many complaints about Google's performance, as some people feel the search results have become less relevant. Google seems to be taking these concerns seriously, especially given the emergence of new competitors such as SearchGPT, which means that in addition to SEO, AIO is going to become more important.

The August 2024 core update shows how important it is to create content that fits well with what your visitors are looking for. The success of forums and User Generated Content shows that people need valuable and real information. Therefore, it is important that your content is not only informative, but that it really responds to your visitor's needs.

What can you do?

Make sure that the content on your website is relevant to your services and matches your visitors' questions and expectations. You can do this, for example, by creating a content strategy, in which you create content that connects to different stages of the fan journey. It is also important that your content is well structured and easy to read, so that visitors can quickly find what they are looking for.

Google values websites that put their visitors first and provide the best user experience. By focusing on the quality of your content, you increase your chances of ranking well in search results regardless of future Google updates. Visitors will stay on your site longer and actually be interested in what you have to say, which can further improve your ranking.

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Google introduces Pixel 9 and Gemini Live

Early this week was the day: Google's much-anticipated Made by Google event. This event revolved entirely around artificial intelligence (AI). In the spotlight were the brand new Pixel 9 series and Gemini Live, Google's advanced AI assistant. With these announcements, Google is taking a clear step toward fully integrating AI into all their products, from smartphones to smart home devices. But what exactly does this mean for users? We discuss it in this article.

What's coming?

Gemini Live: The New Standard in AI Assistants

Gemini Live is more than a simple upgrade to Google Assistant. This new AI assistant is going to replace Google Assistant on Android phones. The idea behind Gemini Live is that you can have conversations naturally with your phone. You can ask questions, get help with various tasks and even pause in a conversation to pick up later where you left off. This makes Gemini Live a powerful tool for the people who want to get a lot out of their smartphone.

Gemini on Pixel: Contextual help at your fingertips

One notable feature of Gemini on the new Pixel phones is the ability to get contextual help simply by holding down the power button. Whether you're busy writing an email, planning your week, or learning a new language, you can let Gemini support you. This makes using your smartphone not only easier, but also much more efficient. No more struggling to find the right information, Gemini already has the answer ready for you.

Gemini Extensions: Multitasking gets easier than ever

Gemini Extensions makes AI even more accessible by integrating the assistant with various Google apps, such as Gmail, Maps, YouTube Music and Drive. This means you can multitask more efficiently without switching apps. Imagine this: while planning a route in Maps, you can simultaneously organize your emails and listen to your favorite music, all with Gemini's help. This integration makes the daily use of your devices a lot more productive.

Pixel Studio: Get creative anytime, anywhere

In addition to Gemini Live, Google is also introducing Pixel Studio, an app that uses AI to generate images. Whether you work on your phone or in the cloud, Pixel Studio allows you to create visual content with ease. This tool is ideal for anyone who wants to create attractive visuals quickly and easily without requiring in-depth knowledge of graphic design.

Call Notes and Reimagine: AI for efficiency and creativity

Call Notes and Reimagine are two other features that show how AI can improve our daily lives. Call Notes lets you summarize phone calls and create transcripts right on your phone. This not only ensures optimal privacy, but also a more efficient workflow, especially if you spend a lot of time on your phone.

Reimagine goes a step further by allowing you to edit parts of images with AI-generated content based on text. So there are many new opportunities for creative editing, without the need for complex software.

Magic Editor updates: Automatic suggestions for perfect photos

Another impressive feature Google is introducing is the Magic Editor. This tool offers automatic suggestions for cropping and adjusting photos. Whether you are a professional photographer or just want to enhance your vacation photos, Magic Editor ensures that your photos always look their best. This makes photo editing easier and faster.


With Gemini, Google is not just targeting phones. The new Nest Thermostat uses Gemini for more natural voice interaction, and Google TV Streamer will soon get Gemini features as well.

Gemini Live is first available to Gemini Advanced subscribers with an Android phone (in English). iOS and more languages will follow soon.

You can download and use the Gemini app on Android devices or you can activate Gemini in your Google app on an iPhone (via Settings -> Other Settings -> check 'Show Gemini'). Then in Home at the top next to 'Search' click on the blue Gemini icon. With that, you switch to Gemini.

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Google Lets Users Decide About Cookies

The change in cookie policy

Google recently shared that they will not completely abolish third-party cookies after all as previously planned. Google still plans to abolish third-party cookies, but this will be done gradually through the Privacy Sandbox, which offers alternatives to tracking. Instead, users will have the choice of whether to allow cookies or not. This raises questions about the implications for advertisers and the protection of personal data. In this article, we talk about the impact on advertisers and users and the possible consequences for in the future.

Apple's Example and Google's Approach

In 2021, Apple introduced the App-Tracking Transparency (ATT) feature, allowing users to choose whether they wanted to be tracked by apps. This made it a lot harder for advertisers to track users. In fact, the opportunities to do so became a lot less. This had a big financial impact on Meta. Google offers privacy-friendly alternatives to third-party cookies through Privacy Sandbox, but does not explicitly ask users for permission for every tracking action the way Apple's ATT does.

The impact on users & advertisers

Consumer preferences and privacy

An important factor in this change is consumer attitudes toward privacy. Indeed, users have become much more aware and caring about this. In fact, data shows that a large number of users are blocking cookie tracking. According to online sources, about 70% of consumers are currently not being tracked by cookies. This is due to blocking by the user themselves or by using browsers such as Apple's Safari, which generally blocks cookies by default.

Advantages and disadvantages for advertisers

If cookies disappear or if many users choose to block them, this could reduce the effectiveness of online ads and reduce advertisers' revenues. Advertisers will therefore have to be more transparent about their data usage and may have to invest in server-side tracking, among other things.

Google's Privacy Sandbox is a new initiative to help advertisers still show targeted ads while protecting users' privacy. Reactions to this system have been mixed. Some worry about how well it will work and the potential impact on privacy.

What does this mean for the future?

Google's decision to let users make their own choice about cookies indicates the importance of privacy. This means advertisers will adapt to this situation, especially when the exact future of online tracking is uncertain and in which there will be more emphasis on transparency and privacy. This shift may affect that way we advertise, with more focus on first-party data.

While first-party cookies are essential for the basic functionality and user experience of a website, third-party cookies are often used for targeted advertising and tracking. If you want to learn more about the differences between first-party and third-party cookies and how they affect privacy and advertising, you can read our earlier article on first-party and third-party cookies. In this article, we discuss in detail the differences between the two types of cookies and their impact on.

Getting Started with Server Side Tracking

First party cookies and third party cookies have their own applications and challenges, but with increasing restrictions on third party cookies, a new approach is needed. Starting to apply server side tracking is a good option in this. Would you like to get help with this? Please contact us.

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Much criticism of Google AI Overviews

Because most new AI updates and tools are launched mainly outside Europe, we in the Netherlands can quietly watch how this is received by users. So too with the AI Overviews introduced by Google two weeks ago. This new part of Google Search shows AI-generated summaries above search results, but the results still appear to be unreliable. This has led to a lot of criticism.

For example, there is an example where AI Overviews indicates that you can add some glue to the sauce if the cheese is not staying properly on your pizza. And so there are countless other examples. Search Engine Roundtable even keeps a record of embarrassing outcomes.   

Screenshot 2024-05-30 at 16.44.46

Influence of Criticism on Google's Reputation

This criticism may affect Google's reputation for reliable search results. In addition, it could lead to a decrease in the number of people clicking through to Web sites.

Possible Disabling of AI Overviews

The concerns are so serious that several experts suggest that Google may temporarily disable the feature. This also happened previously with Gemini's images, when it was found that unwanted images were being generated. These situations seem to have become increasingly common recently due to the challenges and risks of developing and implementing AI technologies (too) quickly. During a fascinating interview with Google's CEO Sundar Pichai by Nilay Patel, editor-in-chief of technology news website The Verge, initial reactions to AI Overviews and other AI developments were discussed.

Pichai parries most of the tough questions by emphasizing that new technologies always cause short-term disruption, but that Google is focused on creating value for users. He claims that users find these new AI features useful and are even more likely to click on links in AI previews. He also indicates that Google is working to improve the accuracy and reliability of AI results, but acknowledges that challenges remain.

Challenges of AI

Examples include the problem of "hallucination" where AI generates incorrect information. Patel also challenged Pichai with his "Google Zero" issue, asking what happens when Google's traffic to websites goes to zero. If AI chatbots and AI-generated search results summarize everything a user needs, why would people still visit a Web site? And then what is the point for businesses to publish content on their Web sites? Pichai acknowledges the concerns of businesses and content creators about AI systems using their work without returning sufficient value. He indicates that Google is trying to strike a balance between innovation and protecting the interests of content creators.

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Data breach at Google exposes operation of algorithm & ranking factors

In a recent data breach at Google, thousands of APIs used in ranking Web sites have become public. Interestingly, much of the information from this document directly contradicts what Google has publicly communicated. Let's look at what the key findings are from the leaked documents and how they may be relevant to your business if you are in the business of marketing and want more (organic) traffic to your website.

Google API data breach

Search engine optimization (SEO)

One of the biggest secrets within marketing is how search engines like Google use their algorithm to rank websites in search results. When you do optimizations for this, it is called search engine optimization, or SEO. 

Through much experimentation and testing over time, we have gotten a good idea of what works, but it always remained based on assumptions. Virtually no one (even most employees within Google) knew what the algorithm was looking at. Until now.

Google turns out not to be entirely honest

In the past, Google has made many statements about which factors are important for optimizations. However, many marketers were skeptical of these statements, and rightly so, it now appears. The leaked documents show that Google has not always been honest. Optimizations that they claimed would not work actually turn out to be important ranking factors.

What does the document say?

The leaked document is highly technical, discussing more than 200 factors that can affect Web site rankings. These range from the quality of content, to technical optimizations and user experience. It further reveals that Google collects data from users (including through Chrome and navigation within Google), to use as input. 

Want to read some of the documents yourself? Then check out the following pages: Api reference, data & click signals.

How did the data become public?

The data comes from the developer platform GitHub. Google notes the APIs they use here. APIs are a piece of code that allow applications to exchange information with each other. Usually, information that Google does not want made public is put private. However, sometimes employees forget to do this. When that happens, this data can be copied and distributed.

No response from Google

We initially learned from several sources that Google had not released an official statement or response about the leak, including not confirming whether the information was real or fake news. This lack of communication left much room for speculation about the authenticity of the leaked data.

However, Google has since put out a statement. Google warns against making incorrect assumptions based on information that has been taken out of context, is out of date or incomplete. Google does not want to comment on the specific elements from the leaked documents to avoid manipulation of their algorithm. They stress that it would be incorrect to assume the data is complete, relevant or current.

This emphasizes the importance of building a strong brand. The focus should remain on building a good Web site that provides a fine user experience and good content.

What can we learn from the Google data breach?

User behavior 

The leaked information emphasizes the importance of how a user behaves on your Web site. Key elements are:

  • How long a visitor stays on the page.
  • Whether the visitor clicks back and clicks on another search result.
  • Whether the visitor is "satisfied." 

This indicates that the quality of your content and the user experience on your Web site are crucial. If a visitor goes to look around but is not actually of much use to your information and quickly clicks away, this has a negative impact. 

On-page SEO / Content

  • It is important to Google that authors who publish on your website are experts on the topics they write about. This principle, known as EEAT (Expertise, Experience, Authoritativeness & Trustworthiness), was previously known in the marketing industry through Google algorithm updates.
  • Having bad content on parts of your site can impact your entire website.
  • Google looks at the "freshness" of content. This means that you want to update content when it is no longer relevant or outdated. For this, Google looks at the content on the page, the URL and the edit date. 
  • Another important factor they Google looks at is "titlematchScore," this indicates that page titles are still relevant. Here, it is important that this page title matches a user's search intent. 

We recommend ensuring that your website provides a good user experience according to best practices, such as fast load times, mobile-friendliness and clear navigation, and that you publish content that matches the user's search intent. This will lead to better quality traffic, which will ultimately improve your search rankings in Google. 

Backlinks

Backlinks continue to play an important role in Google's ranking process. Despite the view that naturally obtaining links to your website or link building would be redundant, the paper shows that diversity of links with high authority is still very important. Anchor text of links (the clickable text in a link) also plays a role here. Both internal anchor text (links to other pages within your own site) and external anchor text (links from other domains to your website) are important.

Google also further tracks domain registration data (think registrar, domain purchase date and more). 

The importance of a strong brand

One of the biggest insights from Google's data breach is the importance of a strong brand. Want to increase your organic search results and traffic? Then focus on building a popular brand that people search for, both in Google and beyond. 

An important channel beyond Google for this is social media. Recent updates have made it easier for smaller businesses and brands to get more visibility, too. We wrote an article about it where you can find more information.

Whitelist

This point is related to having a strong brand. Indeed, what we see is that during elections and the COVID period, among others, Google gave certain websites priority in search results. This means that well-known and trusted websites such as major news organizations and official health authorities were given higher visibility. 

Some sites are excluded from certain algorithm updates because they are on a whitelist, so they did not experience a drop in traffic when normally they might have. This highlights the importance of building a strong brand identity and authority in your niche.

Conclusion

The leaked document offers valuable insights into how Google's algorithm analyzes websites and incorporates them into its index. However, there is no way to prove whether every API feature leaked is currently being used as a ranking factor within Google. 

But at least for businesses, this means that it is important to have a good SEO strategy that focuses on high-quality content, a good user experience and building a strong domain authority. In addition, building a strong brand that is visible on many relevant online channels is essential to increase organic traffic.

Would you like help with your content or SEO strategy? Then contact us with no obligation. We would be happy to help you further.

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Google's new AI Overviews and what does it mean for the findability of your content?

It is no coincidence that OpenAI announced major updates last Monday. Indeed, a day later, the annual Google I/O 2024 event took place, presenting the latest developments and innovations to developers and tech enthusiasts.

Whereas OpenAI has bundled all the capabilities within ChatGPT, Google announced numerous AI updates for different tools. This can make it a bit confusing which tools you all need for different applications. But it is becoming increasingly clear that AI functionalities are being integrated into all Google tools such as Gmail, Chrome, Maps, Android and Search.

An important update that could potentially have a major impact on Web site search behavior and search traffic in the near term is the new AI Overviews. 

AI Overviews are generative AI summaries that appear at the top of search results pages instead of the usual blue links and ads. In the video below, you can see how Google's search engine is really going to look very different after 25 years.

Preparing for rollout of AI Overviews

AI Overviews, like many other AI updates, is being rolled out in the U.S. this week. It will be available worldwide by the end of the year. 

There are still many uncertainties and doubts about the effects of AI Overviews on Google search traffic, ads and other marketing aspects. We will keep a close eye on these developments and continue to keep you informed.

Here's what you can already do to make your content more future-proof:

  1. Prepare - No one yet knows exactly what the impact of AI Overviews will be. Do start adjusting your SEO strategy ahead of time by focusing more on keywords that people use when they get closer to making a purchase. Also, be sure to update your content so that it appears in AI Overviews (similar to how you optimize your content for "featured search results").
  2. Ensure high relevance and engagement - Make sure your content offers your readers the most relevant information, practical tips and answers to their (buying) questions. This can help your pages appear higher in AI Overviews.
  3. Leverage your own experience - You have something that AI does not: your own human experience, customer stories and specific expertise in your field. Incorporate these unique insights into your content as much as possible.

Check out all the announced Google updates here.

Take a leap forward in your marketing AI transformation every week

Every Friday, we bring you the latest insights, news and real-world examples on the impact of AI in the marketing world. Whether you want to improve your marketing efficiency, increase customer engagement, sharpen your marketing strategy or digitally transform your business,'Marketing AI Friday' is your weekly guide.

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Sundar Pichai, CEO of Google and Alphabet, on the challenges and opportunities with AI

Last week, an interesting interview was published by Bloomberg Originals. In it, Emily Chang talks with Sundar Pichai, CEO of Google and Alphabet, about the future of AI and the challenges and opportunities it presents. You also get a nice insight into the Plex, Google's headquarters (village).

Interesting points from the conversation

  1. Change in Search: Pichai describes how Google is adapting to changing technology. AI is having a big impact, and while Google has not always been first with new technologies such as search engines or browsers, it has always been a leader in innovation.
  2. Integrating AI: Google is integrating AI into all aspects of the company, which is crucial to staying relevant in a rapidly changing tech world. 
  3. Future vision and leadership: Pichai shares his long-term vision for Google and AI, emphasizing that continuous innovation and adaptation to changing technologies are essential. "Technology changes quickly, and we must innovate to stay ahead." He also talks about the importance of taking responsibility for mistakes and learning from challenges. 
  4. Impact of AI on everyday life: He reflects on how technology, such as AI, has caused and will continue to cause profound changes in everyday life, and highlights AI's potential to solve problems and improve quality of life.

    "AI has been around for decades, but it seems like everything is happening everywhere, all at once," he said.

    "The challenge for everyone and the opportunity is, how do you have a notion of what's objective and real in a world where there's gonna be a lot of synthetic content?"

Take a leap forward in your marketing AI transformation every week

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Prepare for a 'Searchquake'

Recent research from BrightEdge shows that Google's Search Generative Experience (SGE) is going to fundamentally change the way we search, a "Searchquake" in the digital world! It is critical that companies prepare for the impact SGE will have on brand visibility and customer behavior.

SGE allows you to perform searches more efficiently by instantly providing comprehensive answers, reducing the need for multiple searches and clicking through to websites. In this regard, AI acts as a bridge between your content and the Google user.

For example, we are going to see that AI can simulate a complete shopping experience, guiding visitors step by step without requiring them to leave the search engine.

The rise of zero-click experiences has far-reaching implications for search behavior and Google ads.

The study shows that 84% of Google searches will be affected by SGE and that the healthcare, e-commerce and B2B technology sectors will be most affected. 

SGE makes the visibility of Web sites in search results more complex, which can lead to a decrease in the number of visitors to your Web site through search engines. However, the visitors you still attract may be more valuable and engaged.

The shift to SGE is not just Google's next algorithmic change. It is the most significant search engine change ever and represents a profound change that will affect every industry, every business and every marketer.

It is essential that you adjust your SEO strategy and website experience accordingly. To prepare for SGE, here are some action items:

  1. Strengthen E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness):
    • Expertise: Show that the content on your website was created by people with in-depth knowledge of the topic. For example, share extensive biographies of authors and relevant qualifications. 
    • Experience: Share evidence of practical and relevant experience, such as case studies or customer stories.
    • Authoritativeness: Gain authority through recognition from leading websites and achieving certain certifications or standards.
    • Trustworthiness: Secure your website, be transparent in communication and collect positive reviews.
  2. Optimize for conversational search and long-tail keywords:
    • Use natural colloquialisms in your content.
    • Anticipate literal questions from your audience and integrate them into your content.
    • Write in the second person to create a personal dialogue.
    • Enrich your content with storytelling and interactive elements such as chatbots.
    • Be clear and concise in your message.
  3. Integrate multimedia content:
    • Use videos, podcasts and infographics to make answers more lively.
  4. Analyze search intent:
    • Track how search intentions change and adjust your content strategy accordingly.
  5. Build your online reputation:
    • Collect customer reviews and mentions in leading publications.
  6. Provide contextual relevance:
    • Create in-depth and informative content that not only answers questions, but also understands the broader context.
  7. Stay flexible:
    • Be prepared to adapt your strategies to the rapidly evolving digital marketing world.

By applying these recommendations, you will ensure that your SEO strategy and website experience are ready for the future of search with SGE, and provide a more valuable experience to your visitors.

Take a leap forward in your marketing AI transformation every week

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Google launches Gemini Advanced and replaces Bard

Google yesterday launched their most advanced Ultra language model under the name Gemini Advanced. In addition, they changed the name Bard to Gemini.

What is Gemini Advanced and what are the initial experiences?

Gemini Advanced

Gemini Advanced provides access to Google's most powerful AI model: Ultra 1.0. With this, it offers many more capabilities on highly complex tasks including:

  • Programming
  • Logical reasoning
  • Following nuanced instructions
  • Creative collaboration

In addition, Gemini Advanced offers the ability to upload files, documents, data and more for deeper analysis. And it integpricing with Google apps such as Gmail, Maps and YouTube. You can communicate with Gemini via text, your voice or images.

Google indicates that Gemini Advanced will continue to expand in the coming months with new and exclusive features, such as increased context length, expanded multimodal capabilities, and even better programming features.

A Gemini app has also been launched, however it is not yet available in the Netherlands. The browser version is available in the Netherlands though, which you can use to test Gemini Advanced right now. However, it seems that we cannot use the optimized version at this time. Google also indicates that Ultra 1.0 is only available and optimized for English, but can answer in the other languages such as Dutch.

My initial test results showed that Gemini Advanced is not currently equivalent to ChatGPT4.

The first test was a question about current events. 

Here Gemini failed completely, while ChatGPT-4 gave an accurate answer. 

During testing, I was sitting on the couch and took a picture of 2 tennis balls lying next to me and put there by our dog. To use this to test recognizing and giving context to an image. See below the response of Gemini Advanced versus GPT4.

n this example, a clear difference can also be seen between Gemini Advanced and ChatGPT-4, where the latter (except for text recognition), recognizes the context of the image very well and Gemini has very limited success in this. 🤨

A follow-up question to test the contextual power of both tools was "how do you think those balls got on the bench?

Again, ChatGPT-4 gives a very correct answer, where Gemini's answer is very general. 

A subsequent test with an image gave similar results and clearly shows the current quality difference between Gemini Advanced and ChatGPT-4.

Fortunately, Gemini itself also states "I'm still in the midst of development, so it's possible I haven't seen everything shown in the image." but it's clear that Gemini still has quite a few strokes to make, which I'm sure will happen in the near future. 

In any case, it is definitely worthwhile to go test Gemini and experiment what it can already do and repeat this regularly. You can test Gemini Advanced for free for 2 months now, after that the cost is Euro 21.99 per month per user. 

Take a leap forward in your marketing AI transformation every week

Every Friday, we bring you the latest insights, news and real-world examples on the impact of AI in the marketing world. Whether you want to improve your marketing efficiency, increase customer engagement, sharpen your marketing strategy or digitally transform your business, "Marketing AI Friday" is your weekly guide.

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