Tag Archive from: gpt

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What does GPT mean?

If you are familiar with AI, you have undoubtedly come across the term GPT. GPT stands for Generative Pre-trained Transformer and is considered one of the biggest breakthroughs in artificial intelligence in recent years. But what exactly does GPT mean and how can you use it effectively within marketing AI?

What is GPT?

GPT is a type of AI model that can respond to prompts based on huge amounts of data it has analyzed and learned. The term Pre-trained means that the model has been pre-trained on huge data sets, such as books, articles and Web pages to recognize patterns in language. This allows GPT to understand context and provide output that is content relevant and correct.

The term Transformer refers to the architecture of the model. Transformers use a technology that allows AI to quickly and efficiently process large amounts of text and understand the relationships between words, sentences and paragraphs. This is a great leap forward from previous AI systems that had more limited features.

How does GPT work?

GPT works by making predictions based on previous words in a sentence. For example, the model can finish a text, answer questions or write a story, all based on the context it is given. This is done through deep learning, a type of machine learning in which the model gets smarter and smarter as it processes more data. This allows GPT models not only to combine words, but also to understand what kind of answers are logical and relevant in a given context.

The current generation, such as GPT-4o, has been trained on billions of words and therefore has developed the ability to deliver impressive results in applications such as chatbots, text creation, translation, coding and more.

What are the applications of GPT?

GPT has a wide range of applications, both in business and creative industries. Here are some of the main applications:

  1. Content creation: Companies can use GPT as a tool for creating texts, captions or other forms of content. It is important to be keen on quality. This is why we have introduced AI colleagues for content writing and captions.
  2. Customer service: GPT models are used in customer service systems, such as chatbots, to quickly and accurately answer customer questions.
  3. Translations and language support: GPT also helps with translations, by automatically and accurately translating texts between different languages. In this, it is also important to pay attention to nuances and ambiguities.
  4. Research and analysis: GPT can analyze large amounts of data and create summaries of complex topics, which is useful in business.

GPT and the future of AI

The development of GPT models has paved the way for numerous new innovations within artificial intelligence. These models have demonstrated that AI is not only suitable for technical tasks, but can also be used for creative work and complex projects. As GPT models continue to evolve, as is already in full swing, we can expect even more advanced AI models in the future that will enable new applications.

We have written an article where we further discuss the future of AI, if you want to know more about it.

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First experiences GPTs & Launch Denis Doeland GPT

Last week was all about experimenting with do-it-yourself GPTs, which OpenAI launched last week. This new technology opens up a world of unprecedented possibilities, where anyone can have digital assistants and create their own tools for infinitely different purposes. 

With GPTs, it is now possible to code via words (chat). So you don't have to be a programmer to build your own modules quickly and easily. These can answer questions, provide advice, automate processes and much more.

However, we still experience GPTs having similar shortcomings to ChatGPT, such as inaccuracies and inconsistency. Also, it remains important not to share sensitive or personal information that is not publicly available. Anything you enter could potentially be used as training material and become public. But despite that, it is impressive what is already possible.

And we are only at the beginning of AI development. The current AI and GPT versions are the most limited we will ever see. Major players in the AI industry such as OpenAI, Google, Microsoft, Meta, Apple, Amazon and Anthropic are investing billions to further develop these technologies at a rapid pace.

When we can seamlessly integrate GPTs into our daily lives and systems, they will increasingly function as personal assistants, coaches, and "colleagues.

We are only at the beginning of an exciting and challenging AI era!

Launch Denis Doeland GPT

My colleague Denis also got into DIY GPT (generative pre-trained transformers) last week. He trained a GPT with his over 1,500 blogs and 3 books. Within days, he developed a first version of his personalized GPT.

Our first experience? This GPT provides comprehensive answers and advice on digital strategy and transformation as if they were given by Denis himself. Moreover, it proves possible to effectively train the GPT to ask relevant follow-up questions.

We did notice that beyond the trained content and instructions, the GPT puts its own spin on conversations, sometimes even hilariously off-topic. For example, when asked a question about Italian cooking, I received a surprising answer, complete with Denis' "signature.

"As Denis Doeland, I would normally help you with advice on digital strategy and transformation, but I can certainly recommend a simple and delicious Italian recipe. How does a classic spaghetti carbonara sound?" 

It is also interesting how Denis has set up the GPT as a potential lead generator. Depending on the conversation topic, the GPT provides a relevant referral including links to articles, newsletter subscription and contact. You can see an example below.

For a first version, the result is impressive and shows the versatile capabilities of do-it-yourself GPTs. And this is just a Beta version that is only getting better by the day. 

How does Denis see this customized GPT:

"I see it as an interactive knowledge base of my thinking that has already transformed the way I share information and transfer knowledge.

The AI succeeds remarkably well in capturing the nuances of my writing style and the key points of my insights into the world of digital strategy and transformation, giving users access to that all the information I have developed to help companies accelerate in the digital age.

I see it as more than a technological innovation; it's an extension of my life's work, made accessible to a new generation of digital thinkers and doers.

The launch of the Denis Doeland GPT naturally includes an introduction video generated entirely with AI 😀.


Experiencing the Denis Doeland GPT yourself? Check it out here and let us know what you think.

Discover other GPTs

It is also interesting to discover other GPTs via GPT4's 'Explorer' (available for €20 per month - highly recommended if you ask me 😉 ). This will give you a good impression of what is possible and you can get inspiration for your own GPTs.

GPT Sous Chef

With Sous Chef, you get recipes tailored to your preferences, dietary restrictions, and the ingredients you have on hand. You can even upload a photo of your refrigerator or pantry and get a customized recipe, complete with preparation instructions.

GPT Creative Writing Coach

The Creative Writing Coach, which also works in Dutch, provides analysis and feedback on your text within seconds, with suggestions for improving both style and grammar.

Questions about GPTs?

Last week we had many conversations about the potential of GPTs in organizations and noticed a lot of interest in exploring and developing them. 

Are you also interested in having your own GPT? Let us know!

We're curious to hear about your experiences with AI. And if you feel like experimenting, GPTs certainly offer an exciting world to explore.

Good luck with your discoveries in AI!

An innovative greeting,

Michiel Schoonhoven

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OpenAI introduces custom GPTs

Almost a year ago, ChatGPT was introduced by OpenAI and a flood of numerous AI developments followed.

Nov. 6, 2023 OpenAI announced important new developments. For example, it is now possible to develop your own custom GPTs, such as a "DenisDoelandGPT.

Introduction GPTs

GPT stands for "Generative Pre-trained Transformer" and is simply put, a kind of language model for artificial intelligence to generate answers to questions.

With OpenAI's introduction of GPTs, you can create your own versions of ChatGPT "without any coding" that combine instructions, extra knowledge and skills.

These GPTs can help you in your daily activities, in specific tasks, for yourself and for your business. You can share them with others, and there will also be a GPT Store in January 2024.

The GPT Store allows individual developers and organizations to offer their own customized GPT models. This increases the accessibility and diversity of AI tools, allowing users to find specific models to suit their unique needs and projects.  

This is an interesting next step in the lightning-fast AI development, which is fast moving toward AI assistants that can perform certain tasks completely independently for you.

My first experience of creating my own GPT was mixed. I started out very optimistic and a huge amount is going to be possible with it, however, I encountered a lot of teething problems.

For example, my first GPT was trackless for a while, it often crashes and the outcomes still shoot in all directions. But this will be a matter of (short) time before this works many times better. A first properly working GPT I hope to show you soon.

Do you have an OpenAI Plus account and want to explore this for yourself? .

Read more about the introduction of GPTs

ChatGPT4 updates

If you use ChatGPT4, you no longer have to keep choosing which option to use such as 'DALL-E, Browsing with Bing' and 'Advanced Data Analysis'. You now have one customized chat window, in which you can immediately perform all the actions you want. 

Also, the timeliness of dates has been updated to April 2023 and you can now handle up to 100,000 words (equivalent to a book of about 300 pages). 

Get a jump on your marketing AI transformation every week?

Every Friday, we bring you the latest insights, news and real-world examples on the impact of AI in the marketing world. Whether you want to improve your marketing efficiency, increase customer engagement, sharpen your marketing strategy or digitally transform your business, "Marketing AI Friday" is your weekly guide.

Sign up for Marketing AI Friday for free.

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