Advertising on the Radio
Advertising on the Radio helps companies promote their brand through radio advertising. They use a unique approach to broadcast targeted ads on stations such as RADIONL, Joy Radio and Vibe Radio, allowing specific audiences to be reached.
The Challenge for Advertising on the Radio
Advertising on the Radio wanted to further increase their brand awareness and attract additional leads. Although successful in reaching their existing audience, they were looking for ways to gain more visibility online. They also wanted to gain more insight into the performance of their online marketing channels.
Our approach
To address the challenges of Advertising on the Radio, we began with a thorough analysis of the company's current market position. We developed a strong brand strategy to better communicate their unique value proposition and differentiate them from competitors. This helps them increase their brand awareness and get a clearer picture of their goals.
We conducted content impact scans to determine what types of content and channels are most effective in increasing their visibility and brand reputation. Based on these insights, we developed specific content strategies aimed at short- and long-term growth. These strategies included targeted actions to improve performance and increase audience engagement.
We also launched marketing campaigns through social media, SEA, SEO and email marketing. These campaigns focused on reaching a wide audience and getting more leads for the company. We ensured that all key marketing insights were collected centrally and available in real time through dashboards. This gave the Advertising on the Radio team a clear understanding of campaign performance and allowed them to make quick and effective adjustments.
We also conducted monthly analytics to monitor the progress of the campaigns and make recommendations for further optimization. By continually measuring progress and making adjustments, we ensure that Advertising on the Radio strategies are always up-to-date and they continue to perform optimally.
Results and added value
The partnership with NXTLI is delivering noticeable results for Advertising on the Radio. Through the new strategies and tools, we are seeing a large increase in visibility on social media and other online channels. This allows the platform to reach a wider audience and significantly increase their brand awareness.
The number of new leads increased by dozens of percent, directly impacting their growth and goals. By combining strategic insight with practical applications and dashboarding for data insights, we were able to improve the entire marketing journey. In addition, we worked with the client to ensure that workflows are more streamlined, increasing efficiency.
Quote from customer
"Working with NXTLI is helping us take our marketing strategy to the next level. Thanks to their expert approach and detailed insights, we have not only increased our brand awareness and visibility, but we are also seeing a significant increase in leads." - Eric Wiersma, Advertising on the Radio.
Do you also want to achieve such impressive results with your business? Then let's see together how we can achieve your goals together.
Mission
NXTLI is a data-driven content marketing agency. We help organizations develop and implement a next level Content Impact Strategy.
We believe that the more relevant and personal the interaction is, the more positive impact it has on people's lives. That's what we do it for!
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NXTLI B.V.
Box D3700
Keurenplein 41
1069 CD Amsterdam