Tribute XL.
- Content planning and creation
- Community management
- Advertising & email marketing
- Monitoring & dashboards
Tribute XL.
Tribute XL is a large-scale indoor tribute event taking place at the GelreDome in Arnhem. The event offers a six-hour spectacle with performances by ten well-known tribute bands, including Queen Must Go On, Bee Gees Forever, and Tribute to TOTO. The event is inspired by the popular TV show "The Tribute: Battle of the Bands" and attracts thousands of music fans from all over the Netherlands.
The challenge for Tribute XL
As a new event, Tribute XL faced the challenge of firmly establishing itself in the market and appealing to a wide audience. The organization wanted to get both fans of tribute bands and a younger generation excited about this unique concept. Because the event was new, it is incredibly important to establish a strong online foundation and build brand awareness from the beginning. We set to work to increase visibility and ticket sales.
Our approach
We began by setting up extensive content planning, focused on creating engaging content that appeals to the target audience. This content is distributed through various channels to broadly communicate the message of Tribute XL. We also developed the website and came up with the brand concept.
Furthermore, our team takes on community management. This includes actively managing and monitoring Tribute XL's social media accounts, answering questions and comments from fans and ensuring constant interaction with the audience. Especially during busy periods around the event, we make sure questions are answered quickly.
We also deploy targeted online advertising campaigns on various platforms where the target audience is present. These campaigns are designed to increase event visibility and attract more leads for ticket sales. We combine this with a comprehensive email marketing strategy.
Monitoring ticket sales and performance of the marketing channels is also an important part of our approach. We collected and analyzed all relevant data and aggregated it in our dashboards. This gives both the client and us an idea of performance and where there is still room for improvement.
Results and added value
Our partnership with Tribute XL led to significant improvements in event ticket sales and online presence. Thanks to the new marketing strategy and targeted online campaigns, we sold more than 15,000 tickets. In addition, social media channels are growing strong and we got many people excited about TributeXL's next events.
Also going to the next level with your marketing?
Like Tribute XL, do you want to take the next step in your marketing strategy? We'd love to help you achieve your goals and increase your digital success. Let's work together on your next success story!
Mission
NXTLI is a data-driven content marketing agency. We help organizations develop and implement a next level Content Impact Strategy.
We believe that the more relevant and personal the interaction is, the more positive impact it has on people's lives. That's what we do it for!
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