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But we are proud to report that Denis Doeland has already contributed 5.
In this interview, Jorik Helmink, General Manager of Scantraxx, the label for harder styles, explains how he uses the Business Acceleration Framework. "Thanks to using the framework, I'm able to steer by data, instead of gut feeling."
It is crisis. A crisis caused by the coronavirus. The first shock wave has passed and the new normal is already showing itself. Step by step space must be made for new ways of thinking, acting and working. Read here ...
There was an interesting article on TheDrum that was also printed in the latest issue of Adformatie. In this piece, Samuel Scott, keynote marketing speaker, describes what marketers should do when a recession occurs. His advice? Cut back on content, social media and content marketing. I think that's perilous advice and would be happy to explain why.
More and more companies are looking to connect with their constituencies, that is, their (potential) fans and customers. They have realized that products are increasingly becoming commodities. Commodities are similar products and services, where it makes little difference which party you purchase them from. Therefore, companies are asking themselves: how do I win my customer's heart? How do I establish a relationship with my target audience so that they do not switch to a competitor in the future? They seem to find the answer (rightly so) in content.
From a session I had with Michiel Schoonhoven of Next Level Impact, following the framework, a new working model emerged. This model drives the second layer from the framework and provides the execution. Schoonhoven explains how the Content Impact Model helps you generate revenue, cut costs and even develop new revenue models with relevant content.
NXTLI is a data-driven content marketing agency. We help organizations develop and implement a next level Content Impact Strategy.
We believe that the more relevant and personal the interaction is, the more positive impact it has on people's lives. That's what we do it for!
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