Apple Intelligence - Next generation AI within iOS 18
Apple is making great strides in the field of artificial intelligence with the introduction of Apple Intelligence. The expanded functionalities that Apple is going to offer include AI and will be launched as part of iOS 18 for Apple smartphones and tablets. According to many critics, the way users are going to use their devices is going to change a lot when these new functionalities arrive. In this article, we discuss what Apple Intelligence is, what its function will be and whether Apple Intelligence will come to Europe.
What exactly is Apple Intelligence?
Apple Intelligence is a collection of AI-driven features designed to make interaction with Apple devices smarter and more intuitive. Using the latest advances in machine learning and artificial intelligence, Apple aims to improve user experiences for IOS users.
These innovations were first announced at the annual Worldwide Developers Conference (WWDC), where Apple presented its latest technologies and software updates. You can learn more about WWDC announcements and highlights in our article on WWDC.
Key features of Apple Intelligence
Advanced voice assistance
Apple Intelligence is going to use advanced language models to significantly improve Siri. These improvements mean that Siri is now much better able to interact with the user because it needs to better understand the context of words and phrases. This means that Siri not only understands commands better, but can also pick up on subtle nuances or ambiguities. As a result, as a user, you will have a much more fluid experience with Siri and it will be better able to perform your tasks or requests.
Getting personalized recommendations
By analyzing in detail user behavior on your device and the privacy preferences you have set, it is able to make personalized recommendations. Whether with apps, music, news or other forms of content, this will therefore make your experience much more personal and user-friendly. This will help you as a user find what you are looking for faster and find out more about what you find interesting.
Enhanced safety features
One of the most important aspects of Apple Intelligence is the integration of security protocols to ensure that you as a user will have more privacy and security. Features already on the iPhones such as facial recognition will be enhanced which will improve security on your devices and help prevent unauthorized access. For Apple, this is an important part because for users who are not already using Apple products, it reinforces their trust in the devices knowing that their personal information will be better protected.
Smart automation
With Apple Intelligence, users will now be able to start automating not only simple but also complex tasks through the Shortcuts app. These automations will be able to learn from and adapt to the user's routines, making these routines increasingly efficient as well.
This means that tasks that were previously manual and time-consuming can now be performed easily and without much effort. Whether it's sending messages automatically at specific times, adjusting settings based on location, or performing a series of actions with a single voice command. Smart automation with Apple Intelligence will make life a lot easier for Apple users.
Apple Intelligence in iOS 18
The launch of iOS 18 brings with it an array of new features and improvements powered by Apple Intelligence. Here's a rundown of some of the most notable updates:
iPhone mirroring 1.
iPhone Mirroring allows users to easily display and control their iPhone's screen from their Mac. This is especially useful for managing notifications, answering messages and performing other tasks without picking up the phone. You can simply leave your Iphone in your bag and control it from your mac.
2. Contextual awareness
Apple Intelligence allows iOS 18 to make contextual suggestions based on what time it is, where you are and what you are doing. For example, it can suggest going to the gym, if you're in the area, or give you recommendations of a particular restaurant you're walking by and what might be on your mind.
3. Improved search functionality.
The search feature in iOS 18 will be more powerful and better thanks to Apple Intelligence. Users can search based on general queries to find apps, photos or other information on their device. In fact, the system will better understand complex queries, making it easier to find exactly what you are looking for.
Is Apple Intelligence coming to Europe?
Apple has announced(WSJ, 21-06-2024) that Apple Intelligence and some other new features of iOS 18 will not be available in the European Union for the time being. The company gives as its reason the requirements of the Digital Markets Act (DMA), which Apple says would compromise users' data security and privacy.
Response from the European Commission
However, Margrethe Vestager, the Danish European commissioner sees Apple's decision not to launch Apple Intelligence in the EU as anti-competitive behavior. Speaking at the Forum Europe event, Vestager said it is noteworthy that Apple indicates it is deploying AI in markets where they are not required to allow competition. She considers this a clear admission that Apple is trying to eliminate competition in markets where they are already strong
Impact on users and developers within the EU
Apple's decision not to launch Apple Intelligence in Europe has major implications for users and developers alike. Users in the EU will not have access to the latest AI features that will be available in other countries outside the EU. For developers, this means they may not be able to take advantage of new tools and API connections that come with Apple Intelligence to enhance their apps.
Future of Apple Intelligence
While Apple Intelligence will not be available in Europe for now, Apple has indicated that these features may be rolled out at a later date (once DMA compliance concerns are resolved). Until then, it remains to be seen how Apple and the European Commission will resolve this.
Apple Intelligence will have a major impact on AI adoption. For many users, this will be their first exposure to advanced AI technology. Such a large-scale introduction to AI can cause them to experience the benefits of AI and become excited about the possibilities and applications AI has to offer.
So while we as Dutch or European users will not have access for the time being, the development of Apple Intelligence remains an exciting advance in the world of artificial intelligence. We therefore look forward to the next developments.
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