It's almost a weekly pivot as to which tech company comes out with a major AI update. Last week, it was Meta's turn.
With the introduction of their new language model Llama 3, integrated into Meta AI, Meta is taking a huge step forward. It is not yet available in the Netherlands, but Meta AI is a powerful AI assistant that you can use for free within Facebook, Instagram, Whatsapp, Messenger and via the website meta.ai.
According to Meta, Llama 3 outperforms other leading AI models such as Google's Gemma and Mistral, and even outperforms Gemini Pro 1.5 and Claude 3 Sonnet on certain tests.
What can you do with Llama 3 & Meta AI?
Real-time image generation
Impressive is the ability to generate images in real time as you type. As you type, you see an image being created and you can modify it by typing new instructions.
Imagine in the (near) future, being able to generate audio and video this way too!
Searching information
You can use Meta AI for all sorts of practical things, from finding concerts nearby or a particular restaurant to solving math problems.
Integrated into all Meta apps
The AI is directly accessible through the Meta.ai website and is integrated into search functions within Facebook, Instagram, WhatsApp and Messenger. This makes it easy to get real-time information without switching between apps.
Meta offers Meta AI with Llama 3 for free and as open source. Most other AI tools such as ChatGPT, Gemini and Claude have paid subscriptions for their most powerful models. And those are not open-source.
An advantage of open source is that the technology becomes more accessible and available to all. A disadvantage is potential security risks and misuse, due to lack of oversight.
Meta's approach is, on the one hand, a strategic move against competitors. On the other hand, Meta's aim is to encourage innovation and expand their networks.
Take a leap forward in your marketing AI transformation every week
Every Friday, we bring you the latest insights, news and real-world examples on the impact of AI in the marketing world. Whether you want to improve your marketing efficiency, increase customer engagement, sharpen your marketing strategy or digitally transform your business, "Marketing AI Friday" is your weekly guide.