Articles by Jeroen Westermann

WKLY by NXTLI - Storytelling at its best

Every week Jeroen keeps up with the news and developments within Content Marketing. In the Netherlands and abroad. Full of tips, trends and innovations. Critical and open, with an eye to the future within a fascinating world where digital content has become indispensable. This week: Barilla, SMS and Slacklining with Red [...]

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WKLY by NXTLI - Week 31

Every week Jeroen keeps up with the news and developments within Content Marketing. In the Netherlands and abroad. Full of tips, trends and innovations. Critical and open, with an eye to the future within a fascinating world where digital content has become indispensable. This week: Birthday mail, free content via WaterBear and [...]

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WKLY by NXTLI - Week 30

Every week Jeroen keeps up with the news and developments within Content Marketing. In the Netherlands and abroad. Full of tips, trends and innovations. Critical and open, with an eye to the future within a fascinating world where digital content has become indispensable. This week: psychological tricks to increase conversion, [...]

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WKLY by NXTLI - Week 29

Every week Jeroen keeps up with the news and developments within Content Marketing. In the Netherlands and abroad. Full of tips, trends and innovations. Critical and open, with an eye to the future within a fascinating world where digital content has become indispensable. This week: innovation at Instagram, a redefinition of [...]

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Jutta Leerdam at lonely height in the Netherlands

Jutta Leerdam is by far the most popular Dutch Olympic athlete on Instagram. With 2.4 million followers, she is four times the number-2 ranked athlete: Suzanne Schulting (686,000 followers). Another striking fact: on November 23, 2021, Jutta reached the milestone of 1 million followers. It only took her less than [...]

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