Server-Side Tracking Outsourcing.

If you have a Web site, it is very important to respect the privacy of your users. With the elimination of third-party cookies, a lot of data falls away. With server-side tracking, you comply with privacy laws such as the AVG, while still having access to the data you need for advertising and analytics.

This is the ideal solution for companies that want to comply with privacy laws and avoid legal risks.

Would you like us to set up server-side tracking for you? Then get in touch with us.

What is server-side tracking?

Server-side tracking is a way of collecting and analyzing user data. Unlike client-side tracking, where data is collected via scripts running in the browser, server-side tracking sends the data directly to a server. This has several advantages, including better privacy, more accurate data and faster website performance.

Why is server-side tracking important for your business?

Privacy laws are getting stricter. Therefore, it is important to be compliant. Companies that fail to do so risk hefty fines and reputational damage. Server-side tracking helps you comply with the AVG and other privacy laws without diminishing your marketing insights. By using server-side tracking, you use user data responsibly, keeping your campaigns accurate and effective.

Why outsource server side tracking?

Implementing server-side tracking involves many technical aspects, which can be a time-consuming and complex process. By outsourcing this task to us, you can be sure that everything is set up correctly. Our unique approach converts third-party cookies to first-party cookies, so you retain the benefits of both: the power of third-party cookies combined with the privacy and tracking benefits of first-party cookies. So we ensure optimal measurement of your campaigns without sacrificing privacy.

Comprehensive data analysis.

Server-side tracking provides more accurate data because less data is lost due to ad blockers and browser restrictions. This means you have more and better data, which is important for running good marketing campaigns. By sending this better data to platforms like Google and Facebook, their algorithms work better. This leads to more conversions and higher revenue from your marketing efforts.

Better privacy and more control.

Server-side tracking helps companies comply with strict privacy laws, such as the AVG. By maintaining full control over what data is collected and shared, you can ensure that you are always compliant with legislation. Moreover, you can control what data is collected and how it is used, which increases its security and reliability. This means that you manage user data securely and responsibly, increasing your customers' trust.

Better website performance.

One of the major benefits of server-side tracking is that tracking scripts no longer run in the browser. This means your website loads faster, which improves the user experience and reduces bounce rate.

Faster websites provide a better user experience and can even improve your search engine rankings. In addition, data is transmitted more efficiently and reliably to different platforms. This leads to higher effectiveness of your ads and better website performance.

Getting started with Server-Side Tracking?

Outsource server-side tracking?

We can help you implement server-side tracking. From integrating with different systems such as Google Analytics, Google Ads, Meta and BigQuery to adjusting and testing the new settings. We make sure everything runs smoothly and is set up properly. We have the right expertise to make sure your website complies with privacy laws and functions properly.

Please contact us