DJs from DJ FACT Top 100 highlighted such as David Guetta and Mashmello

There is a new No. 1 DJ in the world! Frenchman David Guetta tops the DJ Mag Top 100 2020. Of course, as a DJ, he has almost the most fans in the world. But that doesn't immediately make you the best performing DJ in the digital landscape. During the corona crisis, few DJs were able to perform analog, which is why their digital reputation should determine which DJs belong to the Top 100 right now. David Guetta reaches only place 66 in the DJ FACT Top 100!

NXTLI provides the data for the DJ FACT Top 100. This list is published monthly by This Is Our House. In this article, you will find an analysis of four DJs (out of the more than 350 DJs provided by the DJ Mag Top 100 over the past 15 years) that NXTLI researched. All of them are in the DJ FACT Top 10.

The top 10 DJs with their average Digital Reputation Score in parentheses

Marshmello (#1)

The absolute best is Marshmello, who saw his follower count on YouTube grow by 2,800 percent since 2016. This artist can call himself the No. 11 most successful artist on Spotify and No. 11 on the DJ Mag Top 100 in 2020. Marshmello scored several billion-stream hits in recent years, including "Friends," "Happier" and "Alone.

He posts an average of one post a day and three YouTube videos every month; thus, he shares a constant stream of content with his fans. He proves that such an achievement is not without reward, as his online reputation grew by a whopping 400 percent. That is why he is ranked 1 in the DJ FACT Top 100!

Kygo (#2)

In the DJ Mag Top 100, he dropped and rose in recent years. In 2020, Kygo ranks 28th. In doing so, he is the No. 53 most-streamed artist on Spotify; his greatest hits score billions of streams. Online, he is most successful on YouTube, where he achieved 11 times more followers in four years.

Several times a month, lyric videos, making of's, livestreams, remixes and more appear here - even in the current corona crisis. With his huge catalog, he was recently awarded the artist with the most top 10 hits on the Billboard Dance Chart. With a second spot, Kygo is given much more credit. His labor since 2016 is thus rewarded!

Alok (#3)

The No. 3 DJ from the DJ Mag Top 100 2020, Alok, has 22 times more followers today than he did four years ago. The multiple Best DJ of Brazil grew into an international celebrity in recent years. With hits like "Hear Me Now" and several successful remixes, we can find him at all major music festivals.

The Brazilian regularly shares content online, both about his musical career and his private life. That fans feast on private is evidenced by how much response there is to posts of his family life and gender reveal party. A third spot in the DJ FACT Top 100 is more obvious.

Charlotte de Witte (#7)

Those who realize that the lockdown offers opportunities are techno queen Charlotte de Witte. Like many other DJs, she posted livestreams on Facebook and Instagram, which is already a good idea. What made her growth explosive is reposting outtakes from the streams several times a week. This way, she maximizes the use of a livestream and ensures that, even during the lockdown, she consistently shares beautiful content. As a result, her follower count grew by an average of 50 percent on Facebook and Instagram, a consistent posting rhythm and high engagement. With this, she realized a spot in the DJ FACT Top 10. Entirely deservedly so!

The entire DJ Fact Top 100

Check out the entire DJ Fact Top 100 below and read more about the background of this fact-based DJ ranking.

Conclusion

The corona crisis offers not only challenges but also opportunities for artists who cherish contact with their fans. The motto for artists remains: decide how often (rhythm) you want to reveal content (consistency) and then keep it up (discipline). This is the real challenge: this combination of rhythm, consistency and discipline is often underestimated. If DJs meet this challenge (successfully), they can ensure that content contributes to fan relationship growth precisely during the corona period.

Smart artists and festival organizations are increasingly focusing on creating and publishing relevant content. By deploying the right content at the right time, the fan relationship can be tightened, deployed and maintained. So remember: the lifeline of the dance industry is the artist-fan relationship, and you want to optimize that lifeline. Especially when there are no festivals happening.