Our New AI Colleague Liza | Next Level Impact

Imagine having a new colleague who not only learns at lightning speed, but also always has the right information at the ready, is available day and night, and is constantly getting smarter. We are happy to introduce you to our new AI colleague: Liza.

Just as we extensively train new employees in our data-driven content methodology and way of working, we have also trained Liza on social media in great detail. She is a powerful, data-driven colleague who helps us be even more effective in creating impactful social media captions for our NXTLI content. In the near future, we will also be developing "Liza's" for our clients who want to use them.

How did the idea for Liza come about?

With many clients, we see a challenge in recruiting, training and then retaining good content creators. In addition, they are often young creative minds, usually not data-driven, and it is time-consuming work to do from scratch. AI is already being used here and there for writing, but the results are usually of a dismal level because the AI is not being used in the most optimal way.

This had to be better, we thought.

We started testing with extensive training of AI. With that, we saw the results getting better and better, and we started using it more and more ourselves. We noticed a huge efficiency gain in our own content creation and a different way of working in our team.

Liza is an assistant who is very knowledgeable about copywriting for social media and can draw on extensive data insights. She is trained to analyze all information about previous social media posts, including tone of voice and results, so she can make recommendations based on what has worked well. She is also fully integrated with the content strategy, so she is always working within the right frameworks.

From idea to valuable assistant

We can collaborate with Liza via Slack. Very simply, we ask her to create a social media caption for a particular topic or post and she comes up with a proposal. Based on that, we can fine-tune the text further in chat with her if necessary. When the text is ready, we can then pass it on as a task to a colleague in Asana, our project management system.

Just as every new colleague develops through experience, Liza is also becoming more intelligent. Right now, she is already definitely on par with a fine colleague and we continue to train her to improve results even further. She even has her own coach from our team to guide her. She really doesn't always hit the right chord yet. Then she lacks knowledge, is still a bit stubborn and needs time to fully comply with our wishes. But she learns quickly, adapts constantly, and with every interaction she gets better and smarter.

Will AI replace real flesh-and-blood people from our team? No, I certainly don't see that happening. But AI is going to cause the role of our people to change and the level of work they spend their time on to become higher.

Are you also interested in an AI assistant like Liza?

We'd love to get to work developing an AI assistant like Liza for you as well, specifically with all the relevant data for your business, combined with our NXTLI methodology. This assistant can support your team in effectively writing all your social media captions.

In addition to Liza, and AI chatbot Ian who we also recently introduced, we are also training several other assistants to develop articles, website pages and smart content plans.

If you want to learn more about this, be sure to attend our online AI inspiration session next Friday, August 30, at noon.

Together, let's build a future where data, technology and creativity go hand in hand to grow your business.

Invitation to monthly AI inspiration sessions

Together with you, we would like to take a look at the most important AI developments, discuss the latest news and updates, share experiences, inspire each other, take advantage of what is possible and prepare ourselves as well as possible for the changes that are coming.

Would you like to attend? Then sign up.