Brussen & Veelo is a podcast platform (formerly TPO podcast) founded by Bert Brussen and Roderick Veelo. In their podcast, they share current news items and discuss social issues on a weekly basis. The show is popular for its sharp analysis and critical eye and has won several awards.
The challenge for Brussen & Veelo Podcast
The Brussen & Veelo podcast wanted to increase their existing success by improving their brand awareness. Although they already had a large group of loyal followers, they saw opportunities to strengthen their online presence and further grow their digital reputation, which is why they partnered with NXTLI.
Our approach
To address the challenges of the Brussen & Veelo Podcast, we first did a comprehensive content impact scan. This scan gave us insight into how the existing content was performing and where improvements could be made. We also got an idea through data of what content was most effective in attracting new subscribers and reinforcing the podcast's brand identity.
Based on the results of the content impact scan, we developed a customized content strategy. This strategy focused on optimizing existing content and creating new, useful content that better matched the interests of the target audience. We also edited content to communicate the podcast's message more clearly and attractively.
In addition to the content strategy, we also focused on improving the podcast's digital reputation. We developed a new corporate identity and logo that strengthens the identity of the Brussen & Veelo Podcast and ensures their brand stands out in the competitive market. We also set up and optimized the social media channels to ensure that content is shared with the target audience in a logical way.
We have also been busy setting up ad campaigns through META and Google. The campaigns aimed to increase the podcast's visibility and attract new subscribers. We developed ad materials that were both visually appealing and content compelling, increasing conversions and reach.
During our collaboration, we continuously monitor the performance of the campaigns and content strategy. This ensures that the Brussen & Veelo Podcast not only attracts more listeners, but also better engages and retains their existing subscribers.
Results and added value
Our work led to a significant increase in both brand awareness and the number of subscribers to the Brussen & Veelo Podcast. The number of monthly subscribers has doubled on average, clearly demonstrating the effectiveness of the strategies and campaigns we developed. In addition, the podcast now has a stronger online presence and a renewed, recognizable brand identity.
Thanks to our support, the Brussen & Veelo Podcast managed to perform better online. They now have a solid foundation to grow further and strengthen their position in the market. Our approach ensures that they are better able to attract new subscribers and retain their existing listeners, which is also important for the future.
Also going to the next level with your marketing?
Like Brussen & Veelo, do you want to take the next step in your marketing strategy? We'd love to help you achieve your goals and increase your digital success. Let's work together on your next success story!
Mission
NXTLI is a data-driven content marketing agency. We help organizations develop and implement a next level Content Impact Strategy.
We believe that the more relevant and personal the interaction is, the more positive impact it has on people's lives. That's what we do it for!
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