ChatGPT is a smart AI tool that can help you be more efficient and work more effectively. Using advanced language models, ChatGPT can help you with various tasks, making it a very convenient and versatile tool. Whether you are working on a marketing campaign, writing blogs or would like a sparring partner, ChatGPT offers a great solution to get to something quickly.
ChatGPT is known for its versatility and easy application within various marketing processes. Whereas many tools focus on a single functionality, ChatGPT offers marketers a wide range of options. But what makes this tool so useful when dealing with marketing?
ChatGPT for marketing
What makes ChatGPT so valuable is that it not only provides a text ouput, but can also be a creative sparring partner. When you get stuck coming up with new ideas or strategies, ChatGPT can help you find fresh angles. This means you waste less time on brainstorming sessions and can move to action faster. Plus, ChatGPT offers support at every level of your marketing. From creation to concept and feedback.
Personalization is another area where ChatGPT excels. By combining training data with its advanced algorithms, the tool can tailor content to specific audiences. Imagine you want to run a campaign targeting millennials. ChatGPT can deliver output that matches their interests and preferences, resulting in more engagement and better results.
In addition, using ChatGPT's API can help companies create custom solutions that directly align with their goals. This not only saves time, but also allows more data to be processed.
How do you use ChatGPT conveniently?
Imagine you're launching a new product. You need a compelling landing page, a series of emails for customers and catchy social media posts. ChatGPT can create all of this within minutes. Updates are frequent, making the models faster and better.
What you need to keep in mind is that ChatGPT has a huge set of training data, because of this the output ChatGPT gives is general and not always useful. You can also create your own GPTs with a paid subscription. This means you can add your own training data and create GPTs.
A tool that is constantly improving
One of the most interesting aspects of ChatGPT is that it is constantly evolving. With each update, new features are added, such as improved SEO optimization, writing style refinement and deeper insights into audience segmentation. These improvements make the tool increasingly relevant for companies looking to grow with technology trends.
Updates from ChatGPT
Find below the latest updates to ChatGPT that will make your marketing even more effective.
Dec. 17, 2024: Collaborate more easily with ChatGPT
OpenAI introduced new updates to the ChatGPT desktop app. These improvements make collaborating with your favorite apps on your computer easier and more efficient. It also brings ChatGPT another step closer to AI agents that can independently perform tasks on your computer.
- Easier collaboration with apps: ChatGPT now works directly with apps such as Notion, Notes, Warp, Xcode and Quip. With a simple keyboard shortcut(Option + Space or Option + Shift + 1) you open ChatGPT and it automatically recognizes the context of your active app. You can chat directly with ChatGPT about app content, without copying and pasting information first.
- Advanced Voice Mode: ChatGPT's new voice feature is now available when collaborating with apps, without you having to type anymore. Use your voice to give commands, ask questions or get feedback while working in an app.
Examples of use
- Warp: Analyze data from repositories and let ChatGPT create visual graphs.
- Xcode: Get help with code problems and automate complex processes.
- Notion: Write and edit documents with consistency in style and facts, including sources to support facts....
Availability
These features are now available for macOS and soon for Windows. Update your ChatGPT web app to discover the new features and improve your workflow!
December 16, 2024: Calling and chatting with ChatGPT via WhatsApp
ChatGPT by phone: In the US, you can call ChatGPT at 1-800-CHATGPT (1-800-2428478) and use 15 minutes for free per month.
ChatGPT on WhatsApp: Worldwide you can now chat via WhatsApp with ChatGPT without the need for an OpenAI account. Add 'ChatGPT' as a contact with phone number 1-800-2428478 and you can chat right away via WhatsApp.
With this, OpenAI aims to make ChatGPT easily accessible to everyone.
Dec. 15, 2024: New tools and improvements in the OpenAI API
OpenAI has announced new features and enhancements for developers and startups building on their API. Major updates include the launch of Model 01 (fully production ready), improvements to the Realtime API with WebRTC, and the introduction of Preference Fine-Tuning to better tailor models to specific use cases. In addition, costs have been reduced, new SDKs launched, and there is more focus on usability.
API Updates:
- Model o1: Is now fully available in the API. Added features: function calling, structured output, developer messages and a new parameter for reasoning effort. Also added support for visual input.
- Structured Outputs: Convenient JSON schemas to ensure consistency in model outputs.
- Improvements in Function Calling: Model 01 is more efficient and better than GPT-4o in calling functions correctly.
- Realtime API:
- Introducing WebRTC support for easier and more efficient use in voice applications. This makes the system much more responsive.
- Cost of audio tokens has been reduced (GPT-4o: 60% cheaper, GPT-4o Mini: 10x cheaper).
- Added Python SDK for easier integration.
- Preference Fine-Tuning:
- New method called "Direct Preference Optimization. Allows developers to better tailor models to preferences, such as tone, style and relevance. Available for GPT-4o and soon for GPT-4o mini.
- Other updates:
- New SDKs for Go and Java.
- Easier API key registration.
- Live AMA (Ask Me Anything) session available on the OpenAI Developer Forum.
December 14, 2024: Updates ChatGPT Search
OpenAI has announced three major updates to ChatGPT Search:
- Improved performance:
- The search function is faster, works better on mobile devices, and includes new map functionality.
- Users see more comprehensive visual results, such as images, maps and direct links to resources.
- Integration with advanced voice function:
- Users can now conduct real-time searches during conversations with ChatGPT via the advanced speech module
- Access for all users:
- As of now, ChatGPT Search is available to all logged-in users worldwide, on both desktop and mobile apps.
These updates improve speed, ease of use and interaction with current information. View the introduction here.
Dec. 13, 2024: Introduction of 'Projects' in ChatGPT
OpenAI has launched "Projects" in ChatGPT, a new feature that allows users to better organize and personalize their work. Projects allow you to:
- Upload files and set custom instructions specific to a project.
- Organize chats via smart folders and easily search previous chats.
- Use Canvas for an interactive way to edit documents and code.
- Easily link previous chats to projects and search or add to them.
December 12, 2024: Introduction of Real-time Video and Screen Sharing
ChatGPT has added real-time video and screen sharing to its advanced voice feature. This allows you to have ChatGPT directly view into the real world via video and engage in real-time conversation about it. This is really impressive.
For example, the demo showed how ChatGPT helped someone step by step in brewing the perfect coffee. In addition, the screen sharing feature allows you to share your screen, allowing ChatGPT to think along directly with you, for example, to answer email or Whatsapp messages.
Dec. 10, 2024: Canvas Update
Canvas updates
Canvas, a tool that allows you to edit text in ChatGPT alongside the chat screen, received three major updates:
- Fully integrated into ChatGPT and accessible to all users.
- Directly execute and debug Python code within Canvas.
- Now also usable in custom GPTs. (This is not yet available).
Dec. 6, 2024: introduction of Reinforcement Fine-Tuning (RFT)
OpenAI has introduced a new approach to model fine-tuning: Reinforcement Fine-Tuning (RFT), specifically for their O1-series AI models. This technique allows models to be trained for domain-specific tasks using reinforcement learning. It works by giving models more time to "think" about a problem and improving their output through structured feedback (grading).
Key points:
- Reinforcement Fine-Tuning:
- The model teaches not only to replicate answers, but also to develop reasoning on complex, domain-specific problems such as legal, financial, scientific research and medical diagnostics.
- This is done with so-called graders, which evaluate model outputs and assign scores based on accuracy.
- Implementation Process:
- Users can upload their own datasets and grading criteria.
- The platform supports custom hyperparameters and provides evaluation tools to track model performance.
- Results:
- Fine-tuning provides significant improvements, such as better performance on validation sets.
- For O1-mini, fine-tuning led to an improvement in accuracy from 17% to 31% in a medical diagnostic task.
- Future plans:
- OpenAI is launching an Alpha program to make RFT accessible to a small group of researchers and organizations.
- Public release of RFT is scheduled for early next year.
This offers new opportunities to deploy AI models more effectively in complex and specialized applications.
December 5, 2024: release o1
OpenAI's o1 model is now officially out of the testing phase and available in ChatGPT. The model has improved significantly in speed and capabilities since the September preview version.
Especially in coding, math and writing, o1 now performs much better. Images can also be uploaded that o1 can analyze, and advanced speech functionality has been added. Web search and file uploading will follow.
For developers, o1 will be available through its API, allowing them to integrate the model into their own applications and workflows.
If you want to use o1 or o1-mini you can now select them per chat as models in ChatGPT.
December 5, 2024: introduction ChatGPT Pro
ChatGPT Pro: access to the most powerful AI models
In addition to o1, OpenAI is introducing ChatGPT Pro, a $200 per month subscription. This subscription gives unlimited access to o1, o1-mini, GPT-4o and advanced voice features.
The o1 Pro version uses more processing power for complex problems and consistently scores better in tests on data science, programming and legal analysis.
In particular, the reliability of answers is a lot better than the standard version for complex mathematical, technical and scientific questions.
ChatGPT Pro is particularly suitable for professionals who need to solve complex problems on a daily basis, such as researchers and engineers. For regular use, the standard ChatGPT is often sufficient, but for those with really challenging technical or analytical problems, Pro can be very valuable.
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