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DJs from the DJ FACT Top 100 under the microscope

There is a new No. 1 DJ in the world! Frenchman David Guetta tops the DJ Mag Top 100 2020. Of course, as a DJ, he has almost the most fans in the world. But that doesn't immediately make you the best performing DJ in the digital landscape. During the corona crisis, few DJs were able to perform analog, which is why their digital reputation should determine which DJs belong to the Top 100 right now. David Guetta reaches only place 66 in the DJ FACT Top 100!

NXTLI provides the data for the DJ FACT Top 100. This list is published monthly by This Is Our House. In this article, you will find an analysis of four DJs (out of the more than 350 DJs provided by the DJ Mag Top 100 over the past 15 years) that NXTLI researched. All of them are in the DJ FACT Top 10.

The top 10 DJs with their average Digital Reputation Score in parentheses

Marshmello (#1)

The absolute best is Marshmello, who saw his follower count on YouTube grow by 2,800 percent since 2016. This artist can call himself the No. 11 most successful artist on Spotify and No. 11 on the DJ Mag Top 100 in 2020. Marshmello scored several billion-stream hits in recent years, including "Friends," "Happier" and "Alone. 

He posts an average of one post a day and three YouTube videos every month; thus, he shares a constant stream of content with his fans. He proves that such an achievement is not without reward, as his online reputation grew by a whopping 400 percent. That is why he is ranked 1 in the DJ FACT Top 100!

Kygo (#2)

In the DJ Mag Top 100, he dropped and rose in recent years. In 2020, Kygo ranks 28th. In doing so, he is the No. 53 most-streamed artist on Spotify; his greatest hits score billions of streams. Online, he is most successful on YouTube, where he achieved 11 times more followers in four years. 

Several times a month, lyric videos, making of's, livestreams, remixes and more appear here - even in the current corona crisis. With his huge catalog, he was recently awarded the artist with the most top 10 hits on the Billboard Dance Chart. With a second spot, Kygo is given much more credit. His labor since 2016 is thus rewarded!

Alok (#3)

The No. 3 DJ from the DJ Mag Top 100 2020, Alok, has 22 times more followers today than he did four years ago. The multiple Best DJ of Brazil grew into an international celebrity in recent years. With hits like "Hear Me Now" and several successful remixes, we can find him at all major music festivals. 

The Brazilian regularly shares content online, both about his musical career and his private life. That fans feast on private is evidenced by how much response there is to posts of his family life and gender reveal party. A third spot in the DJ FACT Top 100 is more obvious.

Charlotte de Witte (#7)

Those who realize that the lockdown offers opportunities are techno queen Charlotte de Witte. Like many other DJs, she posted livestreams on Facebook and Instagram, which is already a good idea. What made her growth explosive is reposting outtakes from the streams several times a week. This way, she maximizes the use of a livestream and ensures that, even during the lockdown, she consistently shares beautiful content. As a result, her follower count grew by an average of 50 percent on Facebook and Instagram, a consistent posting rhythm and high engagement. With this, she realized a spot in the DJ FACT Top 10. Entirely deservedly so!

The entire DJ Fact Top 100

Check out the entire DJ Fact Top 100 below and read more about the background of this fact-based DJ ranking.


Conclusion

The corona crisis offers not only challenges but also opportunities for artists who cherish contact with their fans. The motto for artists remains: decide how often (rhythm) you want to reveal content (consistency) and then keep it up (discipline). This is the real challenge: this combination of rhythm, consistency and discipline is often underestimated. If DJs meet this challenge (successfully), they can ensure that content contributes to fan relationship growth precisely during the corona period. 

Smart artists and festival organizations are increasingly focusing on creating and publishing relevant content. By deploying the right content at the right time, the fan relationship can be tightened, deployed and maintained. So remember: the lifeline of the dance industry is the artist-fan relationship, and you want to optimize that lifeline. Especially when there are no festivals happening.

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Gini Wijnaldum 30 years

Gini Wijnaldum turned 30 today, a special milestone. Since the beginning of 2019, we have been part of Team Gini and have witnessed many amazing moments. This is a small compilation of the personal, sports and digital highlights during this period.

Pioneer in Music & Sports

Gini has a great love for music and a good feel for the latest hits. Almost two years ago, he launched his first playlist on Spotify, the Matchday Mix. Made up of tracks he likes to listen to during warm-ups before games and listens. Gini was one of the first athletes to launch such a playlist, his lists on already have more than 40,000 followers and can be listened to on all major streaming services.

In the corona period followed the Cooldown Mix, the counterpart of the Matchday Mix with music for while relaxing. Recently, Gini was the first athlete with guest playlist on TikTok. The playlist even topped the Sounds Page on TikTok UK for several days. Updates to his playlists are announced weekly on Friday on his social media, with a selection of his favorite new tracks and suggestions from his fans.

Gini Giveaway

Gini is in awe of getting close to fans and sharing unique experiences with them. He has already raffled off spots in his skybox at Liverpool several times among his fans on social media. The fans were allowed to participate in a sumptuous dinner before the game, and Gini was not shy about spending an hour chatting with them afterwards. 

In cooperation with the soccer platform 433, Gini organized another cool win action. And recently, he raffled off 4 season tickets for his youth club Sparta among his followers, to give fans and club a boost during the corona period.

The World's Greatest Football Awards

Liverpool looked set to founder against Barcelona in the first game of the 2019 Champions League semifinals, they fell behind 3-0 at Camp Nou. Hopes of a comeback had already been given up by many. But in the return at Anfield, Liverpool completely made up the deficit, thanks in part to two fantastic goals from Gini. The comeback of the century, starring Gini.

His social media flooded with comments, new followers and he was written about in all sports media. At that time, Gini was one of the most talked about stars in the entire world.

A month later, Liverpool finished the job, winning the Champions League by beating Tottenham Hotspur in the final. During the parade in Liverpool, where hundreds of thousands of fans were in attendance, Gini's fans were able to follow along via his livestream on Instagram. They even witnessed live the moment Gini dropped his phone in the crowd and got it back from an observant fan.

The following season, Liverpool was stronger than ever, with Gini in the starting lineup, Liverpool won the Premier League in historic fashion for the first time in 30 years. Unfortunately, due to the corona-lockdown, fans were unable to celebrate the moment in person. For this, Gini launched a special Instagram filter that allowed fans worldwide to digitally join the party anyway.

Gini also experienced a great period with the Dutch national team. Orange qualified for a major tournament for the first time in a long time. And Gini made his debut as captain in a game where he immediately scored a hat trick and seized the moment to make a statement against racism together with Frenkie de Jong. 

Family and Photography

Gini is a loyal and caring person a has a special bond with his friends and family. Since he discovered the love of photography, he also captures his special, personal moments in beautiful images. 

From his vacations in Dubai where he gave fans an inside look into his daily life in collaboration with the lifestyle platform Men With Class to the photos of his infant son Julián just after his birth.

Gini's fans get genuine insight into Gini's life both on and off the soccer field, he tries to involve his fans as closely as possible with his own experiences. As far as we are concerned, this makes him one of the most intriguing soccer players in the world. 

NTXLI wishes Gini an incredibly happy birthday and many more wonderful moments to come!

See more highlights of Gini Wijnaldum on his website.

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The world's new No. 1 DJ on social media in 2020

List of DJ Mag is dated during corona period, time for new ranking: DJ FACT TOP 100!

Marshmello is the DJ who ranks best on social media. Over the past five years, the artist's number of followers on YouTube grew by a whopping 2,800 percent, according to research by Denis Doeland and NXTLI. Belgian techno DJ Charlotte de Witte is also scoring high by sharing content with her followers during the corona period. The insights from the research led to the first-ever DJ FACT Top 100, which as of today will be published monthly on the site of dance platform This Is Our House.

Denis Doeland and dance platform This Is Our House have long advocated replacing the DJ Mag Top 100, also known as the Top 100 DJs, with a new, more fact-based ranking. With DJs no longer performing analogously and the DJ Mag Top 100 having been criticized for years as a subjective popularity poll, they felt the time was right to launch a data-driven alternative. 

The top 10 DJs with their average Digital Reputation Score in parentheses

Continuous research and alternative parameters

"I am constantly researching how DJs perform on social media. During the corona crisis, almost no DJs were able to perform analogously, so the current DJ Mag Top 100 in its current form is dated. There is only one way we can measure how DJs are performing: by comparing how the digital relationship with their fans is. That leads to streams and views that affect performances. That's why it's time for a new list for DJs, measuring this fan relationship and the effects that come from it. Marshmello is at the top of this ranking with his impressive follower growth and engagement with his content" states Doeland.

Editor-in-chief Mark van Bergen of This Is Our House has been agitating for years against what he considers the disproportionate influence of the DJ Mag Top 100. His opinion articles in the media resonated with dance fans. "DJ Mag's list is largely about DJs winning souls with the public," he said. 

In doing so, Van Bergen regularly advocated the importance of another, more objective chart. "There are so many more parameters than just popularity to determine which DJ is really the most successful. It is therefore also the intention that this list will soon be given even more body, by also embedding elements such as numbers of streams, (digital) performances and earnings. Of course, ultimately it remains a matter of taste as to who is the best DJ for you, but it is interesting to look at who really performs best based on all available measurable factors."

Marshmello as absolute standout, Charlotte de Witte on the rise

Marshmello is No. 1 on the alternative DJ rankings. Since 2016, his follower count on YouTube grew by 2,800 percent. Incidentally, he is now ranked No. 5 in the DJ Mag Top 100. Marshmello posts an average of one post per day and three YouTube videos every month; thus, he shares a constant stream of content with his fans. Doeland: "Marshmello proves that continuous performance on social media is not without reward, as his online reputation grew by a whopping 400 percent."

Techno DJ Charlotte de Witte is also throwing high points. She not only posted live streams on Facebook and Instagram, but also reposts outtakes from these streams several times a week. "This is how she ensures that, even during the lockdown, she consistently shares beautiful content. As a result, her follower count grew by an average of 50 percent on Facebook and Instagram and there was a consistent post rhythm and high engagement. With this, she realized a spot in our DJ reputation top 10," said Doeland.

DJ with the optimal fan relationship is longest lasting

This fan relationship reveals how strong, vital and happy the bond between a DJ and his fans is. This bond is particularly measurable during the corona period. Based on the digital reputation of DJs, we determine a Top 100 and an overview of the life lines of different DJs emerges. So you can see at a glance who comes out of the corona crisis well and who has to work to "earn back" his position.

Doeland: "Smart artists make sure they maintain contact with their fans precisely during this corona period. With no physical festivals taking place, they need to create and publish relevant content regularly and consistently. If they don't, the fan relationship disappears and they are forever at a disadvantage after the corona period. The opposite is also true: those who optimize the relationship with fans now will soon win over the competition."

Check out the first-ever DJ FACT TOP 100 here.

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