UP Events.
- Content impact scan
- Content strategy
- Digital reputation
- Dashboarding
UP Events.
Building together to accelerate the growth of UP Events
At NXTLI, we support UP Events on a strategic, tactical and operational level to optimize and scale their marketing and sales activities. Our partnership revolves around three central pillars: strategy, data & dashboarding and reputation.
Strategy: setting direction and driving campaigns
Based on a clear roadmap and clear KPIs, we advise UP Events in setting their marketing course. We provide monthly analyses and strategic input with which we can continuously adjust and optimize. In addition, we work together on:
- Developing and implementing an AI strategy
- Creating a campaign plan based on key moments and growth objectives
- The further integration and optimization of various marketing tools
- Making and improving internal processes and data flows consistent (including linkages)
Data & Dashboarding: insight and direction
A major force behind the collaboration is the smart use of data. Among other things, we have:
- Established a proprietary NXTLI data warehouse for UP Events
- Made integrations between Recras, HubSpot and dashboards
- Advanced dashboards developed for social media, paid campaigns, revenue and audience insights, among others
- Profiles enriched with segmentations such as churn risk, high potentials and revenue categories
- Data made available for use in marketing automation and advertising platforms
This not only gives UP Events insight into their performance, but also allows us to proactively manage for growth and conversion.
Reputation: execution and growth of visibility
From content creation to advertising, we act as an extension of the UP Events marketing team. Our support includes:
- Optimizing and maintaining the website (tracking, SEO, technical improvements)
- Set up and manage advertising campaigns on platforms such as Google, Meta and LinkedIn
- Implementing marketing automation flows in HubSpot
- Deploy AI colleagues for copywriting, customer service, data analysis and content planning
Joint ambition
With an integrated approach where strategy, data and execution come together, we support UP Events in achieving their growth goals for 2025. Every month we sit together in steering committee meetings to analyze, advise and adjust where necessary. This is how we build step by step on sustainable growth and a powerful market position.
Mission
NXTLI is a marketing agency specializing in combining data, AI and content. We help organizations build valuable relationships with their audiences and increase their digital growth and impact.
With the pillars of AI, Business, Content and Data, we develop smart strategies and solutions, such as scans, growth programs, marketing dashboards and AI colleagues.
Get in touch
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Visiting address
A'DAM Tower
Overhoeksplein 1
1031 KS Amsterdam
Postal address
NXTLI B.V.
Box D3700
Keurenplein 41
1069 CD Amsterdam
