Tag Archive of: Facebook

That you can generate sales with Facebook through advertising is known to most people. But we are often asked whether it is possible to sell products through your own Facebook page and how that works. We would like to explain to you how you can set up your own shop and tag products through your regular posts. You can get started right away!

Your own shop on Facebook

Facebook offers tools to set up your own shop, allowing you to "tag" (physical) products in posts. This eliminates the need for links to external pages, such as your own website. In fact, using these links will 'squeeze' the reach of your posts on Facebook and fewer people will see them.

Facebook's interest is to keep people on Facebook itself for as long as possible, so it is not encouraged (read; you are "punished") if you use external links to direct people to other channels outside of Facebook.

3 steps to sell products through your Facebook page

Here you can see an example of what it looks like when you have the shop set up properly and add (tagged) a product to a post.

Step 1. Open a Facebook shop

To sell products, you first need to create a shop environment on Facebook.

Follow these actions to set this up:

  1. Go to your Facebook page settings.
  2. In the left column, click on "Templates and Tabs.
  3. Find the tab for "Shopping" and turn this setting on.
  4. Click Save.

Step 2. Add products to the Facebook catalog

Now that the shop is activated, you can add products to it. This is how you do it:

  1. On your Facebook page, go to the shopping section.
  2. Go to "Manage Product Catalog.
  3. Click "Add Product.
  4. Add images and/or videos of the product you want to sell.
  5. Enter all the details of your products such as the product name, price, description and the URL (recommended to use a link here that you can measure well, called a trackable UTM link) where people can checkout.
  6. Make sure the visibility of your products is set to "Public.
  7. Click "Save" when you're done.

Step 3. Tag products in your Facebook posts

Once the desired products are added to Facebook's product catalog, you can tag them in posts to generate sales. Here's how to do it:

  1. Create a post you want to share with your followers.
  2. Click on 'Product tagging'
  3. Choose the product you want to promote
  4. Publish the post 

Good luck selling your products through your Facebook page.

Do you have any questions about this? Ask them via the chat (click on the chat icon at the bottom right) or send us an e-mail. We are happy to help you further.