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Digital Reputation Index provides insight into social media performance

Those who want to grow online would do well to measure their online performance. The Digital Reputation Index is an excellent tool for this. It measures the most important metrics, allowing you to discover how your channels are performing compared to those of competitors.

Almost everyone uses social media such as Facebook, Instagram, YouTube, LinkedIn, TikTok, Twitter and Pinterest. These social media platforms are unimaginable and incredibly widely used worldwide. Your presence in the online, public realm takes place on those social media. The same goes for competitors. They, too, are active on these channels.

How much insight do you have into the performance of your organization (or yourself) on social media relative to competitors? With the Digital Reputation Index, we enable you to periodically measure the performance of your organization's channels and those of the competition.

The Digital Reputation Index maps your digital landscape based on 4 metrics: Post rhythm, Post interaction, Engagement and (real) Followers growth. Let's take a closer look at these metrics.

1. Post rhythm

Online, you need to post content with regularity. The post-rate metric shows the frequency and regularity in which you post - and that of competitors.

2. Post interaction

If the content is actually relevant, the post will get likes and comments. This is what the post interaction metric is for. High post interaction means that individual posts are performing well.

In the long run, two other metrics become relevant: engagement and page growth.

3. Engagement

A channel on which two posts are made in a month, both of which have high interaction, will have high post interaction. Engagement measures the extent to which post interaction is consistent over a period of time. So the channel with the two posts (with high interaction) would have a low engagement score. After all, only two posts were posted in an entire month.

4 Growth of followers

A channel that is attractively found to score well on the preceding metrics grows the fastest in (real) followers. We express this in the metric page growth; the number of new (or lost) followers.

Digital Reputation Index

Together, these four metrics form a complete picture of how a company or person scores on a specific channel. We express this in the Digital Reputation Index, which combines these four metrics of your channels. We always start with the baseline measurement, in which we answer the question: how did this organization or person perform on average so far? Per channel we set a value per metric. This shows how the company scored on the channel in question.

Then all scores are periodically compared to the baseline. Does a company have ten percent more followers? Then it has a follower index of 110. It is also relevant to compare an organization's performance with that of its competitors. This reveals the results between them. Divide the market average by its own metric and compare it to the baseline measurement. This creates the index value that shows growth relative to the competition.

Ultimately, all index values average out to a final average. This forms the digital reputation index of one social media channel. The average of all channels together forms the global digital reputation index. Measuring all individual channels creates a ranking. Those rankings answer questions like: which company performed the best in my industry this week? Or which company has the best score of all time?

This data very efficiently shows what the social media success factors are within a specific industry. What channels, what type of content and what post frequency are valued in this industry? You can also do follow-up analysis, discovering why a specific competitor is performing better. What can you learn from this organization? The Digital Reputation Index gives you the insights to optimize your social media strategy and grow online.

What does the Digital Reputation Index for your online landscape look like?

Want to know what your company's (or your own) digital reputation looks like within that of your competitive landscape? We would be happy to set up your own Digital Reputation Monitor for you as well.