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Welcome to our Next Level Impact blog. Learn here about the latest developments, our experiences and tips & tricks on marketing AI, content marketing and data to accelerate your digital business model.
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NXTLI is a data-driven content marketing agency. We help organizations develop and implement a next level Content Impact Strategy.
We believe that the more relevant and personal the interaction is, the more positive impact it has on people's lives. That's what we do it for!
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AI Developments 2024-2030: Multimodal, AI Agents and Robotics
Recently, remarkable statements by Sam Altman, the top executive of OpenAI, came out that highlight major implications for the marketing world. During an interview with Adam Brotman and Andy Sack for Our AI Journey, Sam Altman clarified what exactly he means by AGI (Artificial General Intelligence), which he often talks about. According to him, this is "when AI [...]
The impact of AI on CRM: Salesforce Einstein Copilot
Late last year, I wrote that by 2024, the development of AI would continue to accelerate, resulting in large-scale experimentation and adoption. AI will become an integral part of most of the systems we use every day, playing an increasingly important role in our lives. This first quarter, we have already seen concrete examples of this acceleration [...].
Klarna AI assistant replaces human customer service
Many companies are experimenting with deploying AI and more and more examples of applications are coming out. For example, Klarna Bank launched its AI assistant, powered by OpenAI, worldwide a month ago. With already impressive results: Klarna has integrated this AI assistant into their app to improve the user experience for their 150 [...]
OpenAI introduces text-to-video model Sora
Today OpenAI introduced Sora, their impressive text-to-video model. With Sora, you can very easily generate videos up to a minute long based on a text instruction you user. See below an example of a video created from the text instruction: "A litter of golden retriever puppies playing in the snow. Their [...]
Prepare for a 'Searchquake'
Recent research from BrightEdge shows that Google's Search Generative Experience (SGE) is going to fundamentally change the way we search, a "Searchquake" in the digital world! It is crucial that companies prepare for the impact SGE will have on brand visibility and customer behavior. SGE enables search to be performed more efficiently by directly [...]
Google launches Gemini Advanced and replaces Bard
Google yesterday launched their most advanced Ultra language model under the name Gemini Advanced. In addition, they changed the name Bard to Gemini. What is Gemini Advanced and what are the first experiences? Gemini Advanced Gemini Advanced provides access to Google's most powerful AI model: Ultra 1.0. With this, it offers many more capabilities at the [...].
OpenAI launches ChatGPT Team and GPT Store
The new year has barely begun and the beacons in the AI landscape are already being moved. OpenAI introduced two interesting developments last Wednesday: the ChatGPT Team subscription as well as the GPT Store. These extensions are an important step in accelerating the adoption of advanced AI technologies. Let's take a look at how these innovations [...]
AI becomes an integral part of most systems you use
This year, artificial intelligence (AI) is going to be increasingly integrated into the systems you use every day. Think Microsoft applications like Word, Excel, Powerpoint and Outlook, and Google applications like Docs, Sheets and Gmail. Search engines such as Google Search will change dramatically with the integration of AI. In addition, the latest laptops and smartphones will also be equipped with AI technology. Microsoft [...]
Apply these 6 effective prompts techniques for better AI results
The expression "garbage in, garbage out" also applies to the use of AI. If you give AI tools incomplete or unclear input, you cannot expect high-quality output. To improve the quality of AI results, it is important to give clear and precise instructions. Sometimes you have to treat AI like a child [...].
By 2024, AI developments are going to accelerate
Last year we experienced the first phase of awareness and exploration in the world of AI, laying the foundation for the AI era. We have watched a legion of new AI companies launch and existing companies begin to integrate AI into their products and services. In both our private and working lives [...]
Apple introduces AI-powered Journal
Apple says it is working on advanced AI language models for iPhones and other devices, and has made significant breakthroughs in their implementation and storage. The company's researchers have developed a technique to store AI data in flash memory, making it possible to implement complex AI assistants and chatbots on devices with limited memory [...]
AI and the impact on search engines: Welcome to the zero-click world
Developments in the field of AI are having a significant impact on traditional search engines such as Google Search and, consequently, website traffic. Search behavior online is changing rapidly with the emergence of AI tools such as ChatGPT and Perplexity, founded by OpenAI researcher Aravind Srinivas. The "even Googling" is giving way to "even GPTing. What does that mean for you? With a huge [...]
For what aspects of content marketing can you apply AI?
Have you used AI in your marketing efforts in the past year? By 2024, we are going to see an acceleration in the capabilities of AI, with an ever-increasing impact on all facets of marketing, including content creation, distribution, promotion and strategy development. As marketers, we will have access to advanced AI tools to enable countless forms [...]
Google introduces an AI game-changer with Gemini
Last year, OpenAI, with their groundbreaking ChatGPT, shook up the world of AI. Meanwhile, Google, known as one of the pioneers in AI technology, remained somewhat out of the spotlight. But with the unveiling of game-changer Gemini, they seem poised to take a giant leap forward! The game is on! This week, Google introduced Gemini. In [...]
Expectations for AI in 2024: Introducing Second Generation Large Language Models (LLMs)
It's December already, and many companies are busy finalizing their plans for the coming year. To what extent is AI an important part of your plans for 2024? To prepare you for the latest AI developments, I take you through the evolution and expectations of Large Language Models [...].
The 5 Phases of AI Implementation in Marketing
In the ever-changing world of marketing, AI (Artificial Intelligence, though I prefer to call it IA; Intellente Assistant) is central to transforming daily operational work such as content creation, customer interaction, analytics and strategies. For any change, and especially one like it with this impact and scale, successful implementation stands or falls [...]
OpenAI launches impressive ChatGPT VOICE
OpenAI had an unprecedentedly turbulent week, with CEO and co-founder Sam Altman being fired by the board, his co-founder Greg Brockman resigning immediately thereafter, both men were hired at Microsoft a few days later to build a new AI research team, but a few days after that, both men nonetheless returned to OpenAI [...].
First experiences GPTs & Launch Denis Doeland GPT
Last week was all about experimenting with do-it-yourself GPTs, which OpenAI launched last week. This new technology opens up a world of unprecedented possibilities, where anyone can have digital assistants and create their own tools for infinitely different purposes. With GPTs, it is now possible to code via words (chat). You [...]
Elon Musk launches Grok, an alternative to ChatGPT?
Elon Musk, who was a founder of OpenAI in 2015 but exited in 2018 due to "disagreement," has now introduced a "competitor" to ChatGPT: Grok. According to xAI, Musk's AI company, "Grok is designed to answer questions with a bit of wit and has a rebellious streak, so please don't [...]
OpenAI introduces custom GPTs
Almost a year ago, ChatGPT was introduced by OpenAI and a flood of numerous AI developments followed. Nov. 6, 2023 OpenAI announced important new developments. For example, it is now possible to develop your own custom GPTs, such as a 'DenisDoelandGPT'. Introduction GPTs GPT stands for 'Generative Pre-trained Transformer' and is simply put, a kind of [...]
WKLY by NXTLI - Storytelling at its best
Every week Jeroen keeps up with the news and developments within Content Marketing. In the Netherlands and abroad. Full of tips, trends and innovations. Critical and open, with an eye to the future within a fascinating world where digital content has become indispensable. This week: Barilla, SMS and Slacklining with Red [...]
WKLY by NXTLI - Week 31
Every week Jeroen keeps up with the news and developments within Content Marketing. In the Netherlands and abroad. Full of tips, trends and innovations. Critical and open, with an eye to the future within a fascinating world where digital content has become indispensable. This week: Birthday mail, free content via WaterBear and [...]
WKLY by NXTLI - Week 30
Every week Jeroen keeps up with the news and developments within Content Marketing. In the Netherlands and abroad. Full of tips, trends and innovations. Critical and open, with an eye to the future within a fascinating world where digital content has become indispensable. This week: psychological tricks to increase conversion, [...]
WKLY by NXTLI - Week 29
Every week Jeroen keeps up with the news and developments within Content Marketing. In the Netherlands and abroad. Full of tips, trends and innovations. Critical and open, with an eye to the future within a fascinating world where digital content has become indispensable. This week: innovation at Instagram, a redefinition of [...]
Do you recognize them? These are three common mistakes marketers make (and here's how to fix them)
Influencing behavior in the target audience is the ultimate goal for every marketer. Or even better: ensuring that the desired behavior leads to the purchase of your product or service and that the new customer becomes an ambassador or fan of your brand. That is the goal! Actually changing behavior is very complex [...]
Complete overview of all sizes for social media banners in 2022
9 causes why your Content Marketing isn't working yet and how to fix it
The reasons for declining reach on Instagram
Jutta Leerdam at lonely height in the Netherlands
Jutta Leerdam is by far the most popular Dutch Olympic athlete on Instagram. With 2.4 million followers, she is four times the number-2 ranked athlete: Suzanne Schulting (686,000 followers). Another striking fact: on November 23, 2021, Jutta reached the milestone of 1 million followers. It only took her less than [...]
Tiësto new number 1 in DJ FACT Top 100
The 2022 DJ FACT Top 100 has a new, Dutch No. 1. Tiësto succeeds Marshmello at the head of the alternative, fact-based dance-act ranking by Denis Doeland in collaboration with This Is Our House. The complete list can be found below.
Google considers Content Marketing the most important ranking factor
Instagram is removing the 'Swipe up' feature. The beloved functionality will disappear and be replaced with a new sticker. This new sticker would better suit the way stories are used by Instagram users.
What opportunities do NFTs present for organizations and for building fan relationships?
What opportunities do NFTs present for organizations and for building fan relationships?
Instagram Stories 'Swipe up' replaced by sticker on Aug. 30, 2021
Instagram is removing the 'Swipe up' feature. The beloved functionality will disappear and be replaced with a new sticker. This new sticker would better suit the way stories are used by Instagram users.
How do Michelin restaurants in the Netherlands score on social media?
See now which Michelin restaurants perform best on social media!
How do Formula One drivers score on social media?
See now which F1 drivers perform best on social media!
How do Formula One teams score on social media?
See now which F1 teams are performing best on social media!
DJs from the DJ FACT Top 100 under the microscope
List of DJ Mag is dated during corona period, time for new ranking: DJ FACT TOP 100!
Gini Wijnaldum 30 years
Watch a compilation of Gini Wijnaldum's personal, sports and digital highlights over the past year.
The world's new No. 1 DJ on social media in 2020
List of DJ Mag is dated during corona period, time for new ranking: DJ FACT TOP 100!
How do the world's top DJs score on social media in 2020?
DJs' use of social media has changed significantly since 2016 and now especially during the corona crisis. Check out our analysis here.
Digital Reputation Index provides insight into social media performance
The Digital Reputation Index allows you to periodically measure the performance of your social media channels and those of the competition.
Without a good digital reputation, you won't survive corona
Many marketing managers and business owners experience a challenge in properly aligning and integrating content marketing activities throughout the business. As a result, the marketing team is often very busy developing and publishing content, but lacks clear business results. It is essential to implement a content marketing strategy that truly makes a difference and clearly contributes to business results!
5 ways to get more return from your existing content
Many marketing managers and business owners experience a challenge in properly aligning and integrating content marketing activities throughout the business. As a result, the marketing team is often very busy developing and publishing content, but lacks clear business results. It is essential to implement a content marketing strategy that truly makes a difference and clearly contributes to business results!
Scantraxx: "Framework prevents steering by gut feeling"
In this interview, Jorik Helmink, General Manager of Scantraxx, the label for harder styles, explains how he uses the Business Acceleration Framework. "Thanks to using the framework, I'm able to steer by data, instead of gut feeling."
The 9 essential building blocks of your Content Marketing Strategy
Many marketing managers and business owners experience a challenge in properly aligning and integrating content marketing activities throughout the business. As a result, the marketing team is often very busy developing and publishing content, but lacks clear business results. It is essential to implement a content marketing strategy that truly makes a difference and clearly contributes to business results!
THIS IS HOW YOU SELL PRODUCTS ON FACEBOOK BY TAGGING THEM IN POSTS
That you can generate sales with Facebook through advertising is known to most people. But we are often asked whether it is possible to sell products through your own Facebook page and how that works. This is possible through your regular posts. We are happy to explain why and how. So you can get started right away!
BUILDING AND MAINTAINING RELATIONSHIPS IS MORE CENTRAL THAN EVER
It is crisis. A crisis caused by the coronavirus. The first shock wave has passed and the new normal is already showing itself. Step by step space must be made for new ways of thinking, acting and working. Read here ...
Excess content invest in quality
There was an interesting article on TheDrum that was also printed in the latest issue of Adformatie. In this piece, Samuel Scott, keynote marketing speaker, describes what marketers should do when a recession occurs. His advice? Cut back on content, social media and content marketing. I think that's perilous advice and would be happy to explain why.
Content ensures relevance and existence
More and more companies are looking to connect with their constituencies, that is, their (potential) fans and customers. They have realized that products are increasingly becoming commodities. Commodities are similar products and services, where it makes little difference which party you purchase them from. Therefore, companies are asking themselves: how do I win my customer's heart? How do I establish a relationship with my target audience so that they do not switch to a competitor in the future? They seem to find the answer (rightly so) in content.
This model ensures that content leads to revenue
From a session I had with Michiel Schoonhoven of Next Level Impact, following the framework, a new working model emerged. This model drives the second layer from the framework and provides the execution. Schoonhoven explains how the Content Impact Model helps you generate revenue, cut costs and even develop new revenue models with relevant content.
Create viral content with GIF!
Have you mastered the art of "viral sharing" yet? In today's Internet culture, GIFs create an instant incentive for people to share on countless digital channels. And this is precious at a time when attracting attention is harder than ever. Having GIFs will encourage your fans or customers to be creative and share content with others on their platforms. Isn't that the best way to reach new fans and engage your current fans with your content?
17 Tips for Online Success from DJ Hardwell
The 29-year-old DJ from Breda has twice been voted best DJ in the world and recently won the SpinAwards 2017 for 'Digital Celebrity,' for his creative and innovative applications on social media. So not surprising that he was on the stage of 'Europea's leading tech festival'. During the presentation, he talks about his musical journey, which began at age 6 playing the piano, and shares 17 lessons that contributed to his online success. He ends on his Steve Jobs "One more thing" with a look ahead to the next 5 years.