Julien is a search and content marketer at NXTLI, a data-driven content marketing agency that supports organizations in accelerating digital growth.
With a focus on search engine optimization and strategic content creation, Julien helps organizations increase their online visibility.
Julien develops & creates SEO and content strategies, and monitors results using data-driven insights.
NXTLI's clients come primarily from sectors such as sports, media, entertainment and lifestyle.
With years of experience in content marketing and SEO, Julien works every day to create solutions that create digital impact. He writes for NXTLI on content marketing, AI and other marketing topics.
Direct marketing is a form of marketing in which companies communicate directly with their target audience, without the intervention of traditional media channels such as television, radio or print. The goal of direct marketing is to elicit a direct action, such as a purchase, a request for more information or a subscription to a newsletter. This personalized approach [...]
A content marketing strategy is a plan to reach and engage your target audience by creating, publishing and distributing useful content. The goal is not only to gain visibility, but also to build a relationship of trust with your (potential) customers and encourage them to take action. Instead of direct [...]
If you are familiar with AI, you have undoubtedly come across the term GPT. GPT stands for Generative Pre-trained Transformer and is considered one of the biggest breakthroughs in artificial intelligence in recent years. But what exactly does GPT mean and how can you use it effectively within marketing AI? What is GPT? [...]
The way people search and perform searches is changing. Whereas people used to rely mostly on search engines like Google, we are now seeing more and more users turning to AI-powered tools like ChatGPT and Perplexity to find answers. This change is leading to a new way of optimization called AIO (AI Optimization). What does [...]
For years, Google Analytics has been a popular tool used by many companies to monitor Web traffic and user behavior. With the transition from Google UA to GA4 and companies struggling to understand the data and due to privacy concerns, many companies are looking around for alternatives. In this post, we discuss [...]
The use of native analytics tools such as Google Analytics 4 (GA4) is common today for many businesses looking to gain insight into their online performance. Although GA4 offers powerful functionality and is free, there are several reasons why this tool is not always sufficient for complete insight into your business data. In this article, we will discuss [...]
Do you ever ask yourself: Which channels deliver the most, or which changes really impact your conversions? The Conversion Monitor gives you real-time insights into your conversion performance and all the data you need to make strategic decisions. The Conversion Monitor shows you exactly which channels have the [...]
You've probably heard of the term "content," but what exactly does it mean? Content includes all forms of information you share with your target audience as a business. This can range from written articles and videos to social media posts and emails. It is an important part of marketing because it is the way [...]
Prompting is an increasingly important concept in the world of artificial intelligence (AI). Simply put, it means giving targeted instructions to an AI model such as ChatGPT or Claude, which you use to guide the AI's behavior and output. Prompting plays an important role in how effectively and relevant AI models can function, especially in [...]
Google Consent Mode V2 is an important update for advertisers, aimed at respecting users' privacy. This new mode allows you to more easily manage visitors' consents and integrate them with advertising and analytics tools. AVG (General Data Protection Regulation) and privacy laws are getting tighter and tighter and people are going to find this increasingly important, [...]
NXTLI is a marketing agency specializing in combining data, AI and content. We help organizations build valuable relationships with their audiences and increase their digital growth and impact.
With the pillars of AI, Business, Content and Data, we develop smart strategies and solutions such as scans, growth programs, marketing dashboards and AI colleagues.
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