See here how Brian responds when we ask him to share an analysis of weekly conversion performance:
"Hello.
Here's your weekly conversion report:
Notable trend: The conversion rate on your website is 15% lower than normal. This is mainly because the Meta campaigns are not converting as well as the past few weeks.
My advice:
- Start an A/B test on the landing pages of the Meta campaigns.
- Put the Meta campaigns ABC on pause, these provide visitors but not conversions.
- Shift 30% of the Meta budget to TikTok ads, which yield better converting visitors.
- Increase the budget of the best-performing Google Ads campaigns by 20%.
Opportunities: The retargeting campaigns are actually performing above average (+25% conversion) with an excellent ROAS of 8. There is room to scale them up further.
Questions about this analysis and my advice? Feel free to ask them, I'm happy to answer them."